BPB GROUP POWERPOINT
- 1. See the future with a group that has largest presence amongst IT users 1 © 2000 BPB Publications Proprietary and Confidential.
- 2. It has been a classic example of turning a vision into reality The vision of BPB “To continue to be the largest reservoir of IT knowledge in India, to provide world class products at affordable prices to the community and continue to act as a major force to boost IT Education, Employment and the Economy of our Country.” PADMASHREE Gyan C. Jain Chairman 2 © 2000 BPB Publications Proprietary and Confidential.
- 3. Asia’s Largest Publisher of Computer Books India’s largest retail distributor of Computer Books, CDs and Software India’s largest retail chain of IT Books, Software & CDs India’s most well known and trusted brand with a satisfied and loyal customer base of 50 million A brand that an entire generation of IT professionals and users has grown up with. BPB has a very strong positive image spread through “Word of Mouth” also 3 © 2000 BPB Publications Proprietary and Confidential.
- 4. A company that started out 43 years ago has grown into a thriving group with each of its divisions being a leader in it’s own right. BPB BPB Gyan Vigyan BPB Techmedia Publications Multimedia Enterprises Shop Computer and Distribution of Export division Retail chain Computer and Electronics Books Software and SAARC countries outlets for IT Electronics Books Publishing entertainment knowledge and Publishing CD ROMS educational Books and Software Country’s No.1 Country’s No. 1 Country’s No.2 brand in IT Books distribution Country’s only and brand in IT Books company largest chain with 47 outlets Business model is modular, thus easily scalable to cater to ever-growing IT audience. 4 © 2000 BPB Publications Proprietary and Confidential.
- 5. BPB is one of the fastest growing IT companies and its portfolio is synchronized with IT revolution A highly focussed group, BPB caters to IT knowledge requirements at all levels beginning from end users (SOHO), SMEs, IT students, professionals to developers BPB the pioneers in IT publishing and distributing IT knowledge books, and till date continues to have overt 50% share in the PC Education market and further to this BPB has embarked on an ambitious project of bringing out IT literature in other Indian Regional Languages also We can safely claim that any individual in India who has anything to do with IT knows about BPB 5 © 2000 BPB Publications Proprietary and Confidential.
- 6. Some examples of how BPB changed established global precedents in the Indian market : IBM World Book Encyclopedia far outsold Encarta through us We made TLC titles into No.1 Educational titles in India Turned EA games into the largest sellers in India Outstripped all Corel distributors including Tech Pacific from the very first quarter Awarded the “Best Retail Partner” of Microsoft in the very first year of our association India is the only country where Dummies books have been outsold by far, by BPB 6 © 2000 BPB Publications Proprietary and Confidential.
- 7. It all goes to prove that BPB is in sync with the IT market and has a presence to reckon with BPB has the reach and influence with the IT users across all categories and segments as it has sold 50 million Books/Software/ CD titles till date The strength and depth of BPB’s distribution is unmatched with 3100 strong dealer network and 47 exclusive retail outlets Lets talk about the brand attributes: 7 © 2000 BPB Publications Proprietary and Confidential.
- 8. Brand Attributes Reach across IT user segments Students and beginners Professionals, Developers Schools, Colleges, Training, Academics Central and State Govts. Corporate Home Segment Web 8 © 2000 BPB Publications Proprietary and Confidential.
- 9. Brand Attributes Nationwide presence 3100 strong dealer network 47 exclusive retail outlets 9000 walk-in customers everyday 4 million customers in year 2004 80,000 IT professional Mailing list 6,000 Schools 374 Universities,10,000 Colleges 4000 Training institutes Conferences / Seminars 9 © 2000 BPB Publications Proprietary and Confidential.
- 10. Brand Attributes Brand Characteristics 46 Years old Company High recall - the pioneers and leaders High visibility - the most successful Strong loyalty - value for money Unchallenged Leadership status 50 million satisfied customers BPB’s reach, dealer network and revenue is more than all the other players put together 10 © 2000 BPB Publications Proprietary and Confidential.
- 11. Association with DOEACC Society Indian Society for Technical Education All India Council for Technical Education Institution of Electronics & Telecommunication Engineers National Council for Promotion of Urdu Language 11 © 2000 BPB Publications Proprietary and Confidential.
- 12. Business Development Group •Promotional activities in Schools, Training Institutes, Colleges, Polytechnics •Sponsorship in various sport events, quizzes and fairs •Exhibitions, Events and Road shows •Conferences and seminars for developers/professionals •Tie-ups with prominent Indian portals •Ads in various magazines, entertainment and music channels •Catalogues on Web Sites - FABMALL •Regular Co-promotions with IT companies •IT wizkid award Contd.... 12 © 2000 BPB Publications Proprietary and Confidential.
- 13. Business Development Group •Signage at all prominent retail showrooms •Web zones on the site to offer demo, trial version, cheat codes, reviews and contests •Distribution of free demo/trial version CDs •Gaming zones in leading retail outlets •Regular catalogue mailing •Working on all regional languages Only BPB can get you the best of market, mind and revenue share in Indian Market 13 © 2000 BPB Publications Proprietary and Confidential.
- 14. The BPB 360o View BDG Mail order Mail Order campaign proceeds to add new profiles Web to our database Customers get Loyal customer base the look and feel at our showrooms. Customer continues to get online support Retail Chain Call Center Retail drives customers to the website. OEM Dealers CD Club 14 © 2000 BPB Publications Proprietary and Confidential.
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- 17. Lets Talk about The BPB Group of Companies 17 © 2000 BPB Publications Proprietary and Confidential.
- 18. BPB Publications •Asia’s Largest Publisher and Distributor of Computer Books •Over 2000 Titles and now coming in Regional Languages also •Dealer Network of 3100 dealers •Over 50% market share of PC market Books •MOUs signed with various Universities, Institutes, Schools and State Governments for providing course materials •Reprinting arrangements with leading US publishers such as Sybex, Wordware, Mike Murach, DDC etc… •Exclusive distributors for Mike Murach, IC Master (United Technical Publications) 18 © 2000 BPB Publications Proprietary and Confidential.
- 19. Techmedia •Tie-up with Macmillan Computer Publishing, USA, The World’s largest Computer Books Publisher •200 Titles released in first year 250 in the second year •Over 300,000 books sold in the very first year and 450,000 in the second year 19 © 2000 BPB Publications Proprietary and Confidential.
- 20. BPB Multimedia •Acquired the distinction of a top-notch distributor for Computer Software and CD-ROM's in India •Awarded as the best reseller in the country for Microsoft in the retail segment for 3 years running •Awarded the “Most Popular Booth” in the IT India/Comdex show •Leading distributors of Corel Corporation •Now getting into Play Station & DVD markets 20 © 2000 BPB Publications Proprietary and Confidential.
- 21. BPB Multimedia Tie-ups •Reseller for Microsoft, Oracle, AutoDesk, Symantec, NAI, Novell, IBM, SCO, Adobe etc. •Distributed- E-Games,IBM World Book Encyclopedia, The Learning Company/Softkey, H&A Plus, Macmillan Digital, Cyberflix & eGames/Romtech, National Geographic • Licensing arrangement with : • The Learning Company - Australia • Activision – Australia • Macmillan Digital – USA • Cryo Interactive - France Contd.... 21 © 2000 BPB Publications Proprietary and Confidential.
- 22. BPB Multimedia Tie-ups • Learn Technologies – UK •Helicon Publishing / Hutchinson – UK • Spring/Easy Tutor - UK 22 © 2000 BPB Publications Proprietary and Confidential.
- 23. BPB Multimedia Distribution Network •Distribute in each area through •Dealer Network of over 500 dealers •Computer Hardware and Software Stores •All leading Toy and Gift Shops •Leading Music & Video stores •Books and Departmental Stores •Schools, Colleges, Institutes, State Governments •Life Style stores •Computer and Office automation stores •Mail Order - Regular mailing to over 4,00000 IT Professionals Contd.... 23 © 2000 BPB Publications Proprietary and Confidential.
- 24. BPB Multimedia Distribution Network •OEM bundling with •Hardware - Compaq, HP, Ingram, LG, Samsung etc… •Special Bundling with various ISP’s, Computer Magazines •Direct Marketing •Educational Market We can create a strong winning brand with efficient distribution channel 24 © 2000 BPB Publications Proprietary and Confidential.
- 25. The BPB Shop •Fastest expanding IT retail channel with 47 showrooms •India’s largest showroom of IT knowledge- books, CD-ROMs and Software •Recognized by British Council as the finest IT shop 25 © 2000 BPB Publications Proprietary and Confidential.
- 26. The www.bpbonline.com Product The BPB Group intends to capitalize on this timely opportunity by leveraging its inherent business strength. The Group has set up a vertical Portal www.bpbonline.com catering to the needs of the IT industry. Technology Products Retailing Superiority Knowledge Opportunities Recommendations and advice Logistics People behind it Tie-ups with partners 26 © 2000 BPB Publications Proprietary and Confidential.
- 27. Product bpbonline.com Identity The portal enjoys an assured viewer base and the tremendous brand equity of BPB from day one BPB has its target market and audience in place due to cumulative experience and expertise Portal that every viewer knows that it delivers what they want and logistics are highly favorable 27 © 2000 BPB Publications Proprietary and Confidential.
- 28. Product bpbonline.com Backing The portal that comes from an organization that has proven itself as an IT knowledge provider and will provide Online Education in big way. Coupled with this IT conferences will be held across the subcontinent which will be a big boost to the IT fraternity of India It is a product from a company that has it’s ears to the ground and knows the user requirement better than anybody else Cont… 28 © 2000 BPB Publications Proprietary and Confidential.
- 29. Product bpbonline.com Backing It is a portal that is envisaged to have a captive audience far in excess of any other, in any IT segment, of any nature because as we have said earlier BPB rightfully claims access to every IT user in India and has already about 7,000 registrations in first 15 days. 29 © 2000 BPB Publications Proprietary and Confidential.
- 30. The bpbonline.com Commitment BPB on its part is determined to harness the best of technology and expertise there is, globally! BPB is also determined to make this portal the benchmark in time to come and is on a scale required to win the game in most competitive landscape of portals The value and benefit to the user is the sole guiding principle in development of this portal 30 © 2000 BPB Publications Proprietary and Confidential.
- 31. The bpbonline.com Results What is on stake is 8 million very sticky eyeballs from day one on bpbonline.com, and the numbers are growing E-commerce will work like nowhere else on this portal because 70% of the net surfers are IT users It services all IT products in B2B, B2C and C2C sectors BPB will soon address the requirements in regional Indian languages 31 © 2000 BPB Publications Proprietary and Confidential.
- 32. The bpbonline.com Opportunity The opportunity is big as it is exclusive, because the participation and partners can only be the market leaders in their respective areas. The possible areas of cooperation are a) knowledge partners b) technology partners c) product partners 32 © 2000 BPB Publications Proprietary and Confidential.
- 33. The bpbonline.com Future Needless to say that if IT is your business, if you want to be in the top league, this is one association you cannot afford to miss “...Continue to be the largest base of IT knowledge in India and provide world class products at affordable prices …” It has been our vision and we have proved ourselves this far... 33 © 2000 BPB Publications Proprietary and Confidential.
- 34. No One Knows More About IT Community than Us. No one! Thank You 34 © 2000 BPB Publications Proprietary and Confidential.