Telkom Webstore - MIFTA Partner
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This document discusses a potential partnership between content and app providers and Telkom Indonesia's webstore. Some key points: 1. The webstore provides a way for partners to access Telkom's large customer base in a cost-effective way through simple HTTP connections. 2. Telkom will handle marketing and billing, while partners provide content/apps. Partners can offer various monetization models like subscriptions and one-time purchases. 3. An integration process is outlined including partner registration, content/pricing registration, contract signing, testing, and settlement/invoicing processes.
Telkom Webstore - MIFTA Partner
- 1. Content & Apps Partners More Billions Revenue with Telkom Webstore Divisi Covergence Service Center, Telkom Indonesia - 2012
- 2. Why
- 3. why should we collaborate ? Content & Apps Partners 2M Speedy Existing Definitely out there. + 40K New Sales per Month Customer rovider 15M Flexi Customer Game Web Apps SDP 113M Hosting Business Apps SUBSCRIPTION TSel Customer Service Telkom ID Music Education BILLING Other Telkom ONE TIME CHARGE Anti Virus Desktop Apps Customer Others ? Telkom Stack
- 4. why should we collaborate ? Content & Apps Partners 2M Speedy Existing Definitely out there. + 40K New Sales per Month Customer rovider 15M Flexi Customer Game Web Apps SDP 113M Hosting Business Apps SUBSCRIPTION TSel Customer Service Telkom ID Music Education BILLING Other Telkom ONE TIME CHARGE Anti Virus Desktop Apps Customer Others ? Telkom Stack
- 5. why should we collaborate ? highlight ... 1. Cheap connection through internet and simple http POST/GET method. Content & Apps 2. Telkom does marketing for Partners 2M Speedy Existing Definitely out there. + 40K New Sales per webstore with all contents inside. Month Customer 3. Hit the huge volume prospect market by bundling and repackaging lowest price and discounts for customers. rovider 4. Support multi payment method, 15M even one bill for Speedy, Flexi or Flexi Customer other subsidiary. 5. Real time payment to Telkom’s backend, support Prepaid & Postpaid. 6. Connected to single Telkom ID platform for leveraging market size. SDP Game Web Apps 113M Hosting Business Apps SUBSCRIPTION TSel Customer Service Telkom ID Music Education BILLING Other Telkom ONE TIME CHARGE Anti Virus Desktop Apps Customer Others ? Telkom Stack
- 7. Webstore Experience - Content Transaction Customer Webstore Partner 2 1 Sign In Member Registration 5 Membership Change 3 Management Password Payment 4 Profiling Pick Content Buy 6 Content Content Delivery My Content 9 Email Content Unsubs 8 7 Information Content
- 8. more Billions Revenue ??? Marketing & Campaign Plan
- 9. Webstore Campaign . . . Campaign and Campaign ! 1. Booth at Event 2. Telkom Webstore Special Event 3. Seasonal BTL 1.Awareness 2.Engagement 1. All Telkom’s Portal 3.Sales & Commitment 2. Social Media 3. Forum & Discussion 4. Email Blast 5. Rich Media Product Knowledge (Image, Video)
- 10. Make More Billions with webstore 1. Great Products 2. Experience 3. Addicted Promo Concept 1 2 3 4 … 12 >>30 % continues 3 Bulan Gratis Out Option Subscription 9 per Bulan rb
- 11. Marketing Campaign Plan Online Merchandise Offline Campaign & Rewards Campaign 1. Facebook forum 1. Facebook Quiz & 1. Cup Holder for Crowd discussion, let people Ask Referral Program, Center, with info printed & Answer (Content ABC winners are picked for 2. Silicone bracelet with Indonesia Fanpage) Grand Prize and tagline printed on it 2. Mass Awareness Merchandise 3. Others merchandises. Facebook Quiz & Referral Program 2. Re-Tweet Contest with 4. Leaflet, Standing Banner, Hashtag, winners are Decorative Flag all over 3. More Tweeting about picked for Grand Prize in Plasa Telkom Product from Official and Merchandise 5. Give Welcome Kit Account Package for each new 4. Mass Awareness Paid 3. Grand Prize or Speedy Subscribers Tweet, with account more Merchandise for each 6. Insertion Campaign from than 100k Followers Activation Outbound Call when 5. Mass Awareness, Re- offering Speedy Product Tweet Contest with 7. Insertion Seasonal Hashtag for poin 3 & 4 Campaign
- 12. Sales Plan M FREE EXTEND REVENUE USER USER Get as Many as 12 360rb 90rb 810jt Free Content Users 30 % 11 330rb 80rb 720jt continues 10 300rb 70rb 630jt 1. Activation Offers for 9 270rb 60rb 540jt every new Speedy Subscriber via Email 8 240rb 50rb 450jt Link, Welcome Kit or OUTCOMES 7 210rb 40rb 360jt others which reachable REVENUE 6 180rb 30rb 270jt 2. Activation Offers for 5 150rb 20rb 180jt existing Speedy 4 120rb 10rb 90jt Subscriber, via URL Link 2 jt 40 rb 3 90rb Rp. Existing Targeted Subscriber Spedy Sales 2 60rb 4.95 1 30rb Miliar
- 14. Partner Integration Scheme 1 3 Partner 2 FAB 4 Registration Integration Content & Apps Transaction / Registration Integration Test 7 9 6 Sign Off Contract 8 Settlement & Telkom’s Legal & QA Digital Signature via Live / Commercial Invoicing Approval Email Content & Apps
- 15. Partner Integration Scheme 1. Partner User 1. Download API Account Document 2. 1Company 1. Content & Apps 3 2. Integration Information Information Development Partner FAB 1. Buy / Subscription 3. Legal Information 2 2. Price & Rating 4 Testing Registration 4. Bank Account Integration 3. Revenue ShareApps Content & 2. Unsubscription / Transaction T: 35% & P: 65% Testing Registration Integration Test 4. URL Forwarding 3. Email Notification 5. URL Redirect Access 6. URL Demo 4. Content & Apps 7. Term Of Service Access Testing 1. Contract Signing by 7 Telkom’s Signature 9 1. 6Company Sign Off Contract 2. Contract Emailing 8 1. Avalaible for Sale & 1. Check Settled & Settlement Clarification 3. Digital Signature via Partner Email Commercial Invoicing Transaction Telkom’s Legal & QA Checking & Reply Live / Commercial 2. Transaction Testing Approval Email 2. Promotion via online Content & Apps 2. Do your offline 3. Content Evaluation with Certificate through iframe Invoicing Embedded
- 16. Transaction Order - Partner Integration Scheme Customer Webstore SDP Billing Partner dtcontentorder 1 dtformorder dttrxorder 3 2 dttrxorder_resp dtpaymentaccount 4 dtpaymentaccount_resp dttrxreversal Dtformorder_resp 6 dttrxreversal_resp
- 17. Content & Apps Email Notification - Partner Integration Scheme Customer Webstore SDP Billing Partner dttrxvalidation 1 dttrxvalidation_resp Next 10 sec – 20 sec dttrxvalidationrepeat 2 dttrxvalidationrepeat_resp Next 10 sec – 20 sec dttrxvalidationrepeat 3 dttrxvalidationrepeat_resp 4 emailnotification 5 emailnotificationlog
- 18. Transaction Order - Partner Integration Scheme Customer Webstore SDP Billing Partner dtunsub dttrxunsub 2 3 dttrxunsub_resp 1 dttrxunsubs 4 dttrxunsubs_resp dtunsub_resp
- 19. Thanks for your Time Happy Ramadhan – 14 33h !