Face IT2U: An Introduction
- 1. Monitor & Protect your Valuable Unique Brand Visual / Logo Search Protect Your Search Face-it Your Search Protect Consumer Solution Solution Consumer Trust Company Company Trust Monitor & Protect Unique your Valuable Visual / Logo Brand Search
- 2. Monitor & Protect your Valuable Brand - INTRODUCTION - 2010 - Executive Summary Presentation / Face IT2U © 2010 Face IT2U B.V.
- 3. Agenda Face IT2U organisation Business issues Brand Use & Abuse Our Detection & Solution Services Brand Results & Reporting 2010 - Executive Summary Presentation / Face IT2U © 2010 Face IT2U B.V.
- 4. We offer organisations insights on Brand Use through Innovative Search Solutions in order to increase Customer Trust & protect Brand Value Our search technology is developed together with universities and companies We help organisations with an oriented search for information in an unstructured complex online world We offer an unique systematical Tool in which visual- & name recognition is core As such companies are able to increase efficiency and effectiveness of their brand & marketing policies 2010 - Executive Summary Presentation / Face IT2U © 2010 Face IT2U B.V.
- 5. Face IT2U core technology process • Matching logo or • Online crawling of other items of company Brand/ interest with all logo/topic/ online visuals / community etc. IN words 1 2 Search Match 4 3 Report Enrich • Reporting details • Extracting of online Brand information & OUT users to adding contact management details for relevant visuals 2010 - Executive Summary Presentation / Face IT2U © 2010 Face IT2U B.V.
- 6. Agenda Face IT2U organisation Business issues Brand Use & Abuse Our Detection & Solution Services Brand Results & Reporting 2010 - Executive Summary Presentation / Face IT2U © 2010 Face IT2U B.V.
- 7. “Free ride” with a brand is increasing easy to copy, however hard to find & fight: extreme growth of visual (logo) information on the internet 2010 - Executive Summary Presentation / Face IT2U © 2010 Face IT2U B.V.
- 8. Business wish: be in control of your brand! Managing your brand policy - ‘Tracking & Tracing’ of logo & conversations on the internet important for customer insights Marketing dept. Controling your brand & image - Important to control specifications in the Brandguide - No link with ‘discutable parties’ to prevent negative emotions and Brand damage Impacting 3rd parties & consumers - Raise your voice against parties infringing your Brand - Engagement of your customer important for Brand preference 2010 - Executive Summary Presentation / Face IT2U © 2010 Face IT2U B.V.
- 9. Agenda Face IT2U organisation Business issues Brand Use & Abuse Our Detection & Solution Services Brand Results & Reporting 2010 - Executive Summary Presentation / Face IT2U © 2010 Face IT2U B.V.
- 10. Face IT2U - Online Brand Tracking Services – Focus on controling your brand experience Face IT2U offers an unique search technology Tracking & Tracing of your Brand - automatically – for the internet environment LOGO & Brandname Tracking Brand name / trademark / payoff’s / color patterns / font type etc. are traceable Sentiment Tracking Measurement & reporting of emotions / sentiment around the Brand on fora, blog’s en other internet sites Active & focussed follow up to target segment possible 2010 - Executive Summary Presentation / Face IT2U © 2010 Face IT2U B.V.
- 11. Logo & Brandname Tracking Your opportunity to contact or stop parties taking a „free ride‟ with your Brand Overview of parties not exactly following your Brand spec’s (e.g. Licensed parties, dealers etc.) Overview of parties abusing your Brand Add-on: Monitoring Follow up & Monitoring process on combatting cases of abuse: your marketing or legal content is included Add-on: Protect Trade Combatting illegal trade of Branded merchandise on the internet: stopping content/offer within 24 hours on eBay/Marktplaats… 2010 - Executive Summary Presentation / Face IT2U © 2010 Face IT2U B.V.
- 12. Sentiment Tracking Use the power of social media and easily integrate results within your marketing department • Collecting online data & discussions • Different segments, communities and opinion leaders • For all relevant sources… Collect • For all relevant topics… • Analyse relevance & sentiment • Volume & Sentiment of Brand can be measured Analyse • Consolidate data into information for marketing • About opinions of your segments, brand experiences, customer service experiences, retail stores etc. • From communities to individual opinions Consolidate • With dashboard analyses, datafeed or rapporting tools 2010 - Executive Summary Presentation / Face IT2U © 2010 Face IT2U B.V.
- 13. Online Brand Tracking Different solutions in order to optimise your marketing strategy Domain Tracking Logo Tracking Use & Misuse of your Brandname Use & Misuse of your Logo/Trademark in URL’s around the world in webpages around the world Brand Assessment Negative Positive 1-5 6-10 Merchandise Tracking Sentiment Tracking Tracing and stopping illegal Tracking emotions, opinions, brand Merchandise sold through internet experience in Blogs/sites 2010 - Executive Summary Presentation / Face IT2U © 2010 Face IT2U B.V.
- 14. Agenda Face IT2U organisation Business issues Brand Use & Abuse Our Detection & Solution Services Brand Results & Reporting 2010 - Executive Summary Presentation / Face IT2U © 2010 Face IT2U B.V.
- 15. Online Brand Tracking Instandly increase your management insights Brand Domain Illegal Brand usage usage trade experience % usage old/new % abuse of Brand # products with Which news sites are logo by licensed with commercial goal making use of Brand relevant dealers name Which community / segment influences my % traffic diversion Brand the most % abuse of logo by toward own Revenu impact of Who is the opinion leader 3rd parties sites/content illegal merchandise within the community What is my performance Monitoring of # stopped parties on against competitor Brands follow-up actions done eBay, Marktplaats by management Which events are influencing the sentiment 2010 - Executive Summary Presentation / Face IT2U © 2010 Face IT2U B.V.
- 16. Online Brand Tracking Added Value for your organisation € Marketing Organisational Effectiviteit Efficiency Insights Effectivity organisatie Organisation organisatie • Brand is correctly used Inzet Merk/Logo waar • Optimalisation in • Inzet marketingbudget • In… Dealer network • In… Dealernetwerk marketing & legalvoor: • No illegal merchandise toegestaan optimaliseren budget: • In… Competitors • In… Concurrenten • Stop to revenu • Branding policy • In… Target segment • Beperken illegale • Uitvoering • In… Brand experience In… Doelgroep cannibalisation • Communication with • handel Merkbeleid target segment • In… Use & abuse of brand • Focused campaign • In… Merkbeleving • management Beperken ••No free riders Communicatie met •… • In… Misbruik en omzetderving doelgroep • Efficient use of Fte • Bechmarking to gebruik van merk • competitors Gericht Campaign ••… Beperken • … management concurrentie • Besparen op Fte inzet 2010 - Executive Summary Presentation / Face IT2U © 2010 Face IT2U B.V.
- 17. Interested? info@faceit2u.com www.faceit2u.com 2010 - Executive Summary Presentation / Face IT2U © 2010 Face IT2U B.V.