Business process re-engineering (BPR) involves fundamentally rethinking and radically redesigning business processes to achieve dramatic improvements in critical performance measures like cost, quality, and speed. It focuses on making processes more customer-centric and converting organizations from function-oriented to process-oriented structures. Mahindra & Mahindra implemented BPR in the 1990s to address manufacturing inefficiencies, achieving a 125% increase in productivity through approaches like cellular manufacturing and multi-machine manning.
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