Branding Proposal Template PowerPoint Presentation Slides
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The document is a branding proposal that outlines the company's strategy to differentiate clients' brands through emotional engagement and tailored messaging. It includes details on the proposed process for brand development, including phases, timelines, fees, and service offerings such as logo design and brand guidelines. The proposal emphasizes a collaborative approach, client testimonials, and a structured workflow to ensure effective branding results.
Branding Proposal Template PowerPoint Presentation Slides
- 1. Delivered to (Date _ submission) Submitted by (User _ assigned) Branding Proposal Template
- 2. Cover Letter for Branding Proposal Template Dear (client name), Brand is about setting yourself different from others and it is perception about what people think of your company i.e. the first thing that comes to their mind. Different logos, slogans are not brand, instead they are just marketing messages for supporting ownership position. Good brand provokes emotion because of which most focus should be towards activities rather than physical attributes such as historic building, parks, etc. Foundation unit on which every successful business is laid based on strong and authentic brand. Our company can help you laying the first stone. We help you to highlight special characteristics, differentiating factors from competitors that defines about your vision & mission and expectations of your target audience form your brand. The process for this brand development will constantly deliver right message to right person that in turn will revert their right reaction. Sincerely, Assigned user User title Company name 2
- 3. Table of Contents 3 08. Our Team 09. Case Study 10. Client Testimonials 12. Payment Terms 13. Sign Off 11. Work Contract04. Phases for Branding and Communication 05. Timeframe 06. Fee Structure 01. Scope Of Services 02. Branding Plan 03. Branding Process 07. Company Overview
- 4. Scope of services Branding Plan Table of Contents 4
- 5. Scope of Services in Branding 5 Brand Strategy Team will develop unique brand strategy › Intended Strategy to present communicated points › Ways for expressing business strategy through out business operations Brand Guidelines Evolve brand guidelines that properly expresses brand i.e. › Where and how to use logo, colors and font for consistent communication of brand message Brand Discovery › Involves knowing about business, industry, competition and customers › Identifying brand loopholes by conducting meeting, undergoing research and customer interviews about brand Identity Package Designers will start finding out more visual ways for brand characteristics. The standard package include › Logo design › Tagline development › Colors/fonts › Business card template
- 6. Creation of Plan for Branding 6 › Vision and Mission › Positioning Statement › Value Proposition › Brand Promise: Tag LineEstablish Brand Equity › Traditional Advertising › Public relations › Media (Online, Social, Email, Mobile, etc.) Leverage Your Brand › Social media websites › Google advertisementsDeveloping Brand Share › Prioritize threats, opportunities and strengths › Measure results against plan Incorporating Brand ROI
- 7. Branding Process Phases for Branding and Communication Table of Contents 7
- 8. Branding Process 8 01 Creation of the Brand Development Committee (BDC) 02 Identification of the Markets 03 Complete the feedback and market research for selected market 04 Numerous ideas grouped together through market research are handed over to individual team for feasibility test 05 Creation of the Brand Leadership Team 06 Development of the Product Brand Bank The success rate of the brand depends on the 11 step process outlined hereunder
- 9. Branding Process (Contd.) 9 07 08 09 10 11 Write the Brand Promise Plan the look and feel of the brand Develop the Action Plan Implement the action plan in market by deciding the budget for the same Review the plan after every three months to rectify the loopholes The success rate of the brand depends on the 11 step process outlined hereunder
- 10. Phases for Branding and Communication 10 Determine stages for customer engagement i.e. incorporating ideas and plan for its proper implementation TIME REQUIRED 3 Weeks3 Weeks 3 Weeks Create ideas and define tools for implementing plan consistently Define the communication channels for the plan to see whether ideas are properly conveyed to target audience or not Phase I Discovery & Brand Roadmap Phase II Creative Development Phase III Support & Marketing Plan
- 11. Timeframe Fee Structure Table of Contents 11
- 12. Work Outline as Per the Project Scope › Time take will be approximately 9 weeks from beginning to end based on the feedback received on each milestone › Will initiate work upon successful signing of proposal Branding Process Timeframe 12 Milestone Weeks Discovery Meeting 1 Present Strategy 6 Initial Design Concepts 7 Refined Designs 7-8 Brand Guidelines Document 9
- 13. Cost Estimate for Branding 13 Description Price Quantity Subtotal Brand Discovery Upfront discovery meeting as discussed in scope of services $1,000 1 $1,000 Brand Strategy Written strategy documents as mentioned in scope of services $1,200 2 $2,400 Identify Package 2 rounds of revision along with 2 logo options refined to one color version $4,000 4 $16,000 Brand Guidelines Documents Brands acceptable usage for external suppliers $2,000 3 $6,000 Total $25,400
- 15. Year of establishment – 1980 Client base – Big, small and start-up companies Revenue - $1.2 Billion for Year ended 30 December 2018 Headquarters – Illinois, United States Employee strength – 9,000 Overview of Company for Branding Proposal 15 › Your Text Here › Your Text Here Your Text Here › Create brand messages as per the customer opinion › Increases brand power of the business to reach at tremendous heights › Ways for motivating employees and retaining customers › Develop tools and showcase their implications Business Activities › Marketing and communication › Exclusive design to differentiate brand Strategy Team Functions
- 16. Our Team for Branding Proposal (1/2) 16 Robert Williams Copywriter Add Education Here Roles & Responsibilities and Project Undertaken › Discussing the client's core message and target audience › Overseeing the production phase › Add text here › Add text here › Add text here Suzaine Parker Advertising Director Add Education Here Roles & Responsibilities and Project Undertaken › Overseeing different organization campaigns › Manage contract negotiations, budget management, and conducting interdepartmental communications › Add text here › Add text here › Add text here
- 17. Our Team for Branding Proposal (2/2) 17 Carol Smith Creative Director Add Education Here › Create plan and deliver a strategic vision for clients › Hiring and managing the creative team › Add text here › Add text here Ana Smith Brand Strategist Add Education Here › Incorporate positioning recommendations › Develop marketing plans through analysis of current market data › Add text here › Add text here Mary Smith Designer Add Education Here › Create visual material by combining marketing and graphic design › Design and produce materials for as per customer needs › Add text here › Add text here
- 18. Case Study for Branding Proposal 18 Soda Company ltd Soda Company ltd has achieved tremendous growth and their SALES got increased by 250% within 5-6 months Project issues › Modify basic website and add some functionality › Looking for the scope of outside improvements Results › Shift in branding logo increased customer base Our Solutions › Implemented e-commerce functionalities › Modified existing logo and packaging system based on client ideas and value
- 20. Client Testimonials for Branding Proposal 20 › Add client’s testimonial here › Add client’s testimonial here › Add client’s testimonial here › Add client’s testimonial here › Add client’s testimonial here › Add client’s testimonial here › Add client’s testimonial here › Add client’s testimonial here Company name CEO Name › Add client’s testimonial here › Add client’s testimonial here › Add client’s testimonial here › Add client’s testimonial here › Add client’s testimonial here › Add client’s testimonial here › Add client’s testimonial here › Add client’s testimonial here Company name CEO Name › Add client’s testimonial here › Add client’s testimonial here › Add client’s testimonial here › Add client’s testimonial here › Add client’s testimonial here › Add client’s testimonial here › Add client’s testimonial here › Add client’s testimonial here Company name CEO Name
- 21. Work Contract for Branding Proposal 21 Strategy & Design Company will render services for branding strategy, design new logo and after this it will deliver branding guidelines document. You will be provided sufficient opportunities to review work and provide feedback, in case if you are not satisfied with the work you will pay for the completed work and can cancel the contract Mutual Cooperation We agree to levy our best efforts to complete all the deliverables mentioned above and request you to support us by sharing the required information on your website Charges for Services Performed Projects apart from budget will be considered as out of scope and proper amendment need to be made to continue work on the same. Extra charges will be levied for the projects that exceeds beyond 45 days Cancellation of Plans You have right to modify, reject, cancel or stop any and all plans or work in process plans. However as per the agreement, its confirmed by you to reimburse all cost and expenses incurred due to change in instruction. We try our best to reduce such cost and expenses Services Rendered
- 22. Work Contract for Branding Proposal (Contd.) 22 Confidentiality Your Text Here Termination Clause Agreement will become effective as on the date mentioned here and can be terminated by party by giving 60 days notice in writing General Provisions Agreement will be governed and construed in accordance with laws of the province/state Government laws & regulations Services Rendered
- 23. Payment Terms for Branding Proposal 23 › 1st initial invoice upon receipt will act as deposit for every project and every invoice will have 15 payment terms › In case of delay in payment, 1% per month will be charged on unpaid amount and further company also reserves the right to stop work until the payment is made Client agreement for payment Billing Schedule › Company will take deposit of 50% of the initial fees at the time of signing contract › The remaining 50% will be charged on monthly basis based on the number of service hours spent on the project › Company will provide all necessary purchase order numbers and other internal information necessary for invoice processing by end of the month
- 24. Sign Off for Branding Proposal 24 Please go through the work contract to get clarity on all details. It is necessary for us to make things transparent from the beginning to build fruitful work relationship Once you have gone through the work contract, put your signatures below As we receive your acceptance notification, one of our executive will connect with you shortly to discuss way forward steps Please let us know in case of any queries. We would be more than happy to clarify all your doubts and can find best way to work together We will send a separate copy of your signed contract via mail In case you want to connect with us, feel free to call (user _ phone) Assigned user User title Signature
- 25. Contact US for Branding Proposal 25 THANK YOU Address #street number, city, state Contact Number 0123456789 Email Address emailaddress@gmail.com
- 26. Icons Slide for Branding Proposal Template 26
- 28. About Us for Branding Proposal 28 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Premium Services This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Values Client This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Target Audiences
- 29. Our Mission 29 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. vision This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Mission This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Goal
- 30. Timeline for Branding Proposal 30 Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2018 Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2019 Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2020 Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2021 Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2022
- 31. Roadmap for Branding Proposal 3 31 2020 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here 2021 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here 2022 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here
- 32. Roadmap for Branding Proposal 4 32 2019 2021 20222020 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here
- 33. Roadmap for Branding Proposal 5 33 2018 2021 202220202019 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here
- 34. Roadmap for Branding Proposal 6 34 2017 2021 2022202020192018 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here
- 35. Roadmap for Branding Proposal 7 35 2016 2021 20222020201920182017 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here
- 36. 30 60 90 Days Plan for Branding Proposal 36 Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. First 30 Days First 60 Days First 90Days