Branding Strategies Proposal PowerPoint Presentation Slides
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The document outlines a branding strategies proposal that emphasizes the importance of creating a strong and authentic brand to differentiate from competitors and connect emotionally with the target audience. It includes details on the scope of services, branding process phases, timeframes, fee structures, and key deliverables such as logos, taglines, and brand guidelines. The proposal highlights the company's expertise in branding and outlines a structured approach for developing and implementing effective branding strategies.
Branding Strategies Proposal PowerPoint Presentation Slides
- 1. Branding Strategies Proposal Delivered To (Date _ Submission) Submitted By (User _ Assigned)
- 2. Cover Letter for Branding Strategies Proposal 2 Dear (client name), Brand is about setting yourself different from others and it is perception about what people think of your company i.e. the first thing that comes to their mind. Different logos, slogans are not brand, instead they are just marketing messages for supporting ownership position. Good brand provokes emotion because of which most focus should be towards activities rather than physical attributes such as historic building, parks, etc. Foundation unit on which every successful business is laid based on strong and authentic brand. Our company can help you laying the first stone. We help you to highlight special characteristics, differentiating factors from competitors that defines about your vision & mission and expectations of your target audience form your brand. The process for this brand development will constantly deliver right message to right person that in turn will revert their right reaction. Sincerely, Assigned user User title Company name
- 3. Table of Contents 3 Scope of Services Branding Plan Branding Process Phases for Branding and Communication Timeframe Fee Structure Company Overview Client Testimonials Sign Off Payment Terms Work Contract Our Team Case Study
- 4. Table of Contents 4 Scope of services Branding Plan
- 5. Scope of Services in Branding Strategies 5 o Involves knowing about business, industry, competition and customers o Identifying brand loopholes by conducting meeting, undergoing research and customer interviews about brand Brand Discovery o Logo design o Tagline development o Colors/fonts o Business card template Designers will start finding out more visual ways for brand characteristics. The standard package include Identity Package o Intended Strategy to present communicated points o Ways for expressing business strategy through out business operations Team will develop unique brand strategy Brand Strategy o Where and how to use logo, colors and font for consistent communication of brand message Evolve brand guidelines that properly expresses brand i.e.Brand Guidelines
- 6. Creation of Plan for Branding Strategies 6 o Vision and Mission o Positioning Statement o Value Proposition o Brand Promise: Tag Line o Traditional Advertising o Public relations o Media (Online, Social, Email, Mobile, etc.) o Social media websites o Google advertisements o Prioritize threats, opportunities and strengths o Measure results against plan Establish Brand Equity Leverage Your Brand Developing Brand Share Incorporating Brand ROI
- 7. Table of Contents 7 Branding Process Phases for Branding and Communication
- 8. Branding Strategies Process 8 Creation of the Brand Development Committee (BDC) Identification of the Markets Complete the feedback and market research for selected market Numerous ideas grouped together through market research are handed over to individual team for feasibility test Creation of the Brand Leadership Team Development of the Product Brand Bank The success rate of the brand depends on the 11 step process outlined hereunder
- 9. Branding Strategies Process (Contd.) 9 The success rate of the brand depends on the 11 step process outlined hereunder Write the Brand Promise Plan the look and feel of the brand Develop the Action Plan Implement the action plan in market by deciding the budget for the same Review the plan after every three months to rectify the loopholes
- 10. 10 Phases for Branding Strategies and Communication Time Required 3 Weeks 3 Weeks 3 Weeks Phase I – Discovery & Brand Roadmap Determine stages for customer engagement i.e. incorporating ideas and plan for its proper implementation Phase II – Creative Development Create ideas and define tools for implementing plan consistently Phase III – Support & marketing plan Define the communication channels for the plan to see whether ideas are properly conveyed to target audience or not
- 11. Table of Contents 11 Timeframe Fee Structure
- 12. Branding Strategies Process Timeframe 12 Milestone Weeks Discovery Meeting 1 Present Strategy 6 Initial Design Concepts 7 Refined Designs 7-8 Brand Guidelines Document 9 o Time take will be approximately 9 weeks from beginning to end based on the feedback received on each milestone o Will initiate work upon successful signing of proposal Work outline as per the project scope
- 13. Cost Estimate for Branding Strategies 13 Description Price Quantity Subtotal Brand Discovery Upfront discovery meeting as discussed in scope of services $1,000 1 $1,000 Brand Strategy Written strategy documents as mentioned in scope of services $1,200 2 $2,400 Identify Package 2 rounds of revision along with 2 logo options refined to one color version $4,000 4 $16,000 Brand Guidelines Documents Brands acceptable usage for external suppliers $2,000 3 $6,000 Total $25,400
- 14. Table of Contents 14 Company Overview Our Team Case Study
- 15. o Your Text Here o Your Text Here Your Text Here Business Activities o Create brand messages as per the customer opinion o Increases brand power of the business to reach at tremendous heights o Ways for motivating employees and retaining customers o Develop tools and showcase their implications Strategy Team Functions o Marketing and communication o Exclusive design to differentiate brand Year of establishment – 1980 Employee strength – 9,000 Client base – Big, small and start-up companies Revenue - $1.2 Billion for Year ended 30 December 2018 Headquarters – Illinois, United States Overview of Company for Branding Strategies Proposal 15
- 16. Our Team for Branding Strategies Proposal (1/2) 16 Roles & Responsibilities and project undertaken o Discussing the client's core message and target audience o Overseeing the production phase o Add text here o Add text here o Add text here Suzanne Sommers Copywriter Add Education Here Roles & Responsibilities and project undertaken o Overseeing different organization campaigns o Manage contract negotiations, budget management, and conducting interdepartmental communications o Add text here o Add text here o Add text here Julie McCoy Advertising Director Add Education Here
- 17. o Create plan and deliver a strategic vision for clients o Hiring and managing the creative team o Add Text Here o Add Text Here Carly Simon Creative Director Add Education Here o Incorporate positioning recommendations o Develop marketing plans through analysis of current market data o Add Text Here o Add Text Here John Stamos Brand Strategist Add Education Here o Create visual material by combining marketing and graphic design o Design and produce materials for as per customer needs o Add Text Here o Add Text Here Don Johnson Designer Add Education Here Our Team for Branding Strategies Proposal (2/2) 17
- 18. Case Study for Branding Strategies Proposal 18 Soda Company ltd has achieved tremendous growth and their sales got increased by 250% within 5-6 months Project Issues o Modify basic website and add some functionality o Looking for the scope of outside improvements Our Solutions o Implemented e-commerce functionalities o Modified existing logo and packaging system based on client ideas and value Results o Shift in branding logo increased customer base
- 19. Table of Contents 19 Client Testimonials Sign Off Payment Terms Work Contract
- 20. Client Testimonials for Branding Strategies Proposal 20 Company Name CEO Name Add Client’s Testimonial Here Add Client’s Testimonial Here Company Name CEO Name Add Client’s Testimonial Here Add Client’s Testimonial Here Company Name CEO Name Add Client’s Testimonial Here Add Client’s Testimonial Here
- 21. Work Contract for Branding Strategies Proposal 21 Strategy & Design Company will render services for branding strategy, design new logo and after this it will deliver branding guidelines document. You will be provided sufficient opportunities to review work and provide feedback, in case if you are not satisfied with the work you will pay for the completed work and can cancel the contract Mutual Cooperation We agree to levy our best efforts to complete all the deliverables mentioned above and request you to support us by sharing the required information on your website Charges for Services Performed Projects apart from budget will be considered as out of scope and proper amendment need to be made to continue work on the same. Extra charges will be levied for the projects that exceeds beyond 45 days Cancellation of Plans You have right to modify, reject, cancel or stop any and all plans or work in process plans. However as per the agreement, its confirmed by you to reimburse all cost and expenses incurred due to change in instruction. We try our best to reduce such cost and expenses Services Rendered
- 22. Work Contract for Branding Strategies Proposal (Contd.) 22 Confidentiality Your Text Here Termination Clause Agreement will become effective as on the date mentioned here and can be terminated by party by giving 60 days notice in writing General Provisions Government laws & regulations Agreement will be governed and construed in accordance with laws of the province/state Services Rendered
- 23. Payment Terms for Branding Strategies Proposal 23 Billing Schedule o Company will take deposit of 50% of the initial fees at the time of signing contract o The remaining 50% will be charged on monthly basis based on the number of service hours spent on the project o Company will provide all necessary purchase order numbers and other internal information necessary for invoice processing by end of the month Client agreement for payment o 1st initial invoice upon receipt will act as deposit for every project and every invoice will have 15 payment terms o In case of delay in payment, 1% per month will be charged on unpaid amount and further company also reserves the right to stop work until the payment is made
- 24. o Please go through the work contract to get clarity on all details. It is necessary for us to make things transparent from the beginning to build fruitful work relationship o Once you have gone through the work contract, put your signatures below o As we receive your acceptance notification, one of our executive will connect with you shortly to discuss way forward steps o Please let us know in case of any queries. We would be more than happy to clarify all your doubts and can find best way to work together o We will send a separate copy of your signed contract via mail o In case you want to connect with us, feel free to call (user _ phone) Assigned user User title Signature Sign Off for Branding Strategies Proposal 24
- 25. Contact US for Branding Strategies Proposal 25 Address #street number, city, state Email Address emailaddress@gmail.com Contact Number 0123456789
- 26. Icons Slide for Branding Strategies Proposal 26
- 28. About Us for Branding Strategies Proposal 28 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Premium Services This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Values Client This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Target Audiences
- 29. Our Mission Vision Goal for Branding Strategies 29 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Vision This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Mission This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Goal
- 30. Roadmap for Branding Strategies Proposal 3 30 Start Finish 2017 2016 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 31. Roadmap for Branding Strategies Proposal 4 31 Start 2017 2018 Finish 2016 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 32. Roadmap for Branding Strategies Proposal 5 32 2018 Start 2017 Finish 2019 2016 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 33. Roadmap for Branding Strategies Proposal 6 33 2018 Start 2020 Finish 2017 2019 2016 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 34. Roadmap for Branding Strategies Proposal 7 34 2018 Start 2020 2021 Finish 2017 2019 2016 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 35. Timeline for Branding Strategies Proposal 35 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2018 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2019 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2020 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2021
- 36. 30 60 90 Days Plan for Branding Strategies Proposal 36 Days Plan 30 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Days Plan 60 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Days Plan 90 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.