Power Hour: 50 Actionable SEO Tips & Tricks
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The document provides 50 actionable SEO tips and tricks from industry experts aimed at improving online visibility and search optimization. Key recommendations include creating content for different stages of the buyer's journey, regular audits of technical aspects like robots.txt and site duplication, and the importance of strategic partnerships with reputable agencies. Overall, it emphasizes a longer-term approach to SEO, understanding user behavior, and continuously optimizing content for engagement and relevance.
Power Hour: 50 Actionable SEO Tips & Tricks
- 1. #C3NY 1 POWER HOUR: 50 ACTIONABLE SEO TIPS & TRICKS Patrick Reinhart, Prime Visibility Michael Tirone, R2Integrated Joe Taylor, Conductor
- 2. #C3NY 2 DON’T TAKE YOURSELF TOO SERIOUSLY Accept and learn from failing. You don’t know everything and that’s OK.
- 3. #C3NY 3 HIRE AN AGENCY WITH THE BEST TRACK RECORD, NOT THE BEST PRICE. Legitimate agencies are looking for partners, not clients, and you'll get so much more out of these types of relationships. I hear Prime Visibility is pretty good.
- 4. #C3NY 4 CREATE CONTENT FOR EVERY STAGE OF THE BUYER’S JOURNEY The search starts long before the checkout button. Brands who build their content around this principal will win more customers.
- 5. #C3NY 5 REVIEW YOUR ROBOTS.TXT Often times they become outdated, tampered with, not excluding the right pages or linking to the appropriate sitemap
- 6. #C3NY 6 YOUR BRAND SHOULD ALWAYS COMES FIRST, EXCEPT IN YOUR TITLE TAGS. Unless you have a manual penalty assessed against your site, chances are you are going to rank for your brand name. Let the keyword(s) shine in your title tags and put your brand at the end.
- 7. #C3NY 7 REPURPOSE OLD MARKETING CONTENT Most brands have marketing assets from years of non-digital marketing. Open up the archives and see what can be reused.
- 8. #C3NY 8 MANUALLY SCHEDULE EMAILS OF GOOGLE ANALYTICS MONTHLY REPORTS Create your own database by scheduling monthly reports from GWMT which you will be able to bank as an alternate data source of top pages, impressions, keywords, clicks and CTR
- 9. #C3NY 9 ADD REL=CANONICAL TAGS TO FIX SITE-WIDE DUPLICATION ISSUES. You may have a duplicate content issue and not know it. Look for duplicate pages that may have been dynamically created. i.e. PrimeVisibility.com/home vs. PrimeVisibility.com/Home
- 10. #C3NY 10 MAP CONTENT TO BUYER PERSONAS Different content speaks to different types of buyers; make sure you’re covered where it’s most important for your brand to be covered
- 11. #C3NY 11 WITHIN ADWORDS LINK YOUR GWMT ACCOUNT Doing so will provide you with a great depth of knowledge and data to support your work on the paid and organic fronts
- 12. #C3NY 12 NORMALIZE YOUR NAP INFORMATION FOR LOCAL SEARCH. Name, Address & Phone Number. If your information is different across multiple sites, then people and search engines will be confused as to who and where you actually are.
- 13. #C3NY 13 BUILD COMPETITIVE STRATEGY BASED ON YOUR SEO COMPETITORS AND NOT YOUR TRADITIONAL BUSINESS COMPETITORS Brands often think their competitors are the same competitors they’ve battled for years. In search, this is often not the case.
- 14. #C3NY 14 CHECK RATIO OF INDEXED PAGES IN SEARCH ENGINES WITH YOUR XML SITEMAP By finding the total number of pages you have indexed via Google/Bing WMTs (or via site: search) you can compare against the total pages in your sitemap. Indexed > sitemap = good | indexed < sitemap = you’re doing it wrong!
- 15. #C3NY 15 WHEN DIAGNOSING A LINK PROFILE, NEVER RELY ON ONE PLATFORM TO TELL YOU THE WHOLE PICTURE. I'm looking at you, Google Webmaster Tools. Export data from multiple tools and manually investigate links before classifying them as healthy or deadly.
- 16. #C3NY 16 MEASURE PERFORMANCE BASED ON CONTENT SEGMENTATION Highlights are great, but make sure you are grouping products and sections of the site in a way that allows for direct comparison to understand strengths and weaknesses
- 17. #C3NY 17 MARKUP YOUR SITE. RINSE. REPEAT. Structured data with Schema.org vocabulary is always expanding and it is the future of search engines identifying “entities”
- 18. #C3NY 18 TRUST YOUR SEO EXPERT. You hired this person and (hopefully) vetted them out from a group of others. If you are handing them the keys, let them drive.
- 19. #C3NY 19 CREATE “BRAND EXPERIENCE” CONTENT It doesn’t have to always be related directly to the product. Create content that brings the “type” of people you want to your site.
- 20. #C3NY 20 SEARCH LIKE A HUMAN, NOT A ROBOT Actually do search queries rather than stare at graphs & numbers Ask yourself “if I was… how would I try to search for it…” Sometimes we overcomplicate things
- 21. #C3NY 21 WHEN THINKING OF ENGAGING IN INTERNATIONAL SEO CAMPAIGNS, YOU NEED TO HAVE A STRATEGY FIRST. Don't just buy a country code domain, throw up a bunch of pages, and duplicate the site. A meta description that promises free shipping in the U.S. doesn’t help anyone in Canada.
- 22. #C3NY 22 DON’T OBSESS OVER DAILY—OVER EVEN WEEKLY—DATA POINTS Long term consistency trumps short term intensity. Stop constantly hitting refresh or checking data points incessantly. Measure in the context of an entire initiative, not just a single push.
- 23. #C3NY 23 USE DASHES NOT PIPES - vs. | in page titles
- 24. #C3NY 24 SPEAKING OF INTERNATIONAL SEO, DO NOT USE AUTO TRANSLATION. The quality isn't there and the message isn't targeted. If you are going to target other languages, make sure that you invest time and money in the effort. It will pay off with your potential customers.
- 25. #C3NY 25 DON’T OVERSATURATE YOUR CONTENT Pick one or two goals. Pick one or two keywords. Execute on those specifically.
- 26. #C3NY 26 BE UNIQUE. AT ALL TIMES Within your page titles, site copy, landing pages, big ideas
- 27. #C3NY 27 SITES HOSTED ON SERVERS IN THEIR OWN COUNTRY WILL RANK BETTER. For example: If you have a .CA, then that site should be hosted on a server that exists in Canada.
- 28. #C3NY 28 USE NATURAL LANGUAGE URLS Exceptions exist, but try to adhere to this gold standard
- 29. #C3NY 29 OPTIMIZE WITH YOUR MOUTH, NOT FINGERTIPS More and more searches are going to be conducted through Voice Search, adjust to more conversational content
- 30. #C3NY 30 USE LATENT SEMANTIC INDEXING (LSI) KEYWORDS This will increase the relevancy around the theme of a page, rather than targeting the exact phrase over and over.
- 31. #C3NY 31 PREVIEW CONTENT AS A DIFFERENT USER AGENT This will allow you to see what the content looks like on different devices
- 32. #C3NY 32 THINK PROGRESSIVE & PERSONAL Google Now, hyper-predictive & hyper-personal
- 33. #C3NY 33 AUTHORSHIP IS DEAD, BUT AUTHOR RANK IS ALIVE AND WELL. GIVE YOURSELF CREDIT. Make sure people know you authored your content by ensuring there are bylines giving you the credit.
- 34. #C3NY 34 UNDERSTAND THE DIFFERENT WAYS USERS SEARCH ON DIFFERENT TYPES OF SEARCH ENGINES Tools like Soovle allow you to see popular ways of searching a topic on different search engines
- 35. #C3NY 35 USE CATEGORY MARKET SHARE REPORT (SHARE OF VOICE REPORTING) TO HELP YOU FIND DISPLAY OPPORTUNITIES
- 36. #C3NY 36 FIND NEW AND CURRENT KEYWORD IDEAS USING A REDDIT OR SUBREDDIT SEARCH. Look for threads with recurring themes and gauge volume to create relevant content.
- 37. #C3NY 37 FIND AND FIX “CLICK HERE” LINKS Identify these low hanging fruit opportunities to improve the quality of your link profile
- 38. #C3NY 38 USE SCREAMINGFROG OR XENU TO AVOID SPOT CHECKING
- 39. #C3NY 39 OPTIMIZE YOUR VIDEO ASSETS. Leverage the description on YouTube or transcribe it onto your site. This will essentially turn it into a smaller blog post and help it rank for long-tail keywords.
- 40. #C3NY 40 IDENTIFY THE STRONGEST TLDS TO PARTNER WITH FOR YOUR BRAND Focus here for your high leverage linking opportunities
- 41. #C3NY 41 USE THE DATA HIGHLIGHTER
- 42. #C3NY 42 INTERNALLY LINK HIGHER AUTHORITY PAGES WITHIN YOUR OWN SITE TO BOOST CONTENT ON PAGE 2. Sharing equity between pages isn’t a bad thing, just don’t overdo it. Everything can work when used in moderation.
- 43. #C3NY 43 SEARCH FOR DUPLICATE PRODUCT DESCRIPTIONS See where other sites are cannibalizing your opportunities by copying your product descriptions
- 44. #C3NY 44 THE METRICS COMING FROM THE TOOL HAVE NO BUSINESS SUCCESS RELATION There could be plenty wrong. it's not a picture of success
- 45. #C3NY 45 LOOK FOR DEAD LINKS ON WIKIPEDIA TO USE IN YOUR FAVOR. Wikipedia has an area that reports on dead links on the site. Creating a piece of content and submitting to the site will help round out your link profile, and creates opportunity to obtain existing equity.
- 46. #C3NY 46 IDENTIFY THE HIGHEST PRIORITY KEYWORDS AND DEVELOP BETTER DATA SHARING WITH PAID TEAM Start small, select a few key metrics for each channel, and share on a weekly basis, preferably using an automated system
- 47. #C3NY 47 THINK ABOUT BRANDED SEARCH AND HOW DO YOU WANT TO MANAGE YOUR PRESENCE Do you want to show paid ads. How much does it cost? What’s the opportunity cost?
- 48. #C3NY 48 SEO IS A MARATHON, NOT A SPRINT. YOU HAVE TO BE PATIENT. This stuff takes time people, and nothing will kill an SEO campaign faster than impatience. Take the time to educate yourself, you and your site will be better for it.
- 49. #C3NY 49 USE A WEB PRESENCE MANAGEMENT PLATFORM I hear Searchlight is pretty good.
- 50. #C3NY 50 MAKE GOOD USE OF THE REL=ALTERNATE WHEN YOU HAVE MOBILE OR LANGUAGES
- 51. #C3NY 51 DON’T TRUST ANYONE NAMED SETH. Especially organizations with multiple occurrences.
- 52. Pat Reinhart Manager, SEO Services, Prime Visibility Joe Taylor Strategic Customer Success Manager, Conductor Mike Tirone Digital Marketing Search Strategist, R2Integrated