Bridging the Gap Between Print and Digital Environment
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The document discusses the potential applications of QR codes and augmented reality (AR) in education and marketing, highlighting their ability to link users to mobile-friendly content and interactive learning experiences. It includes various examples and resources for utilizing these technologies, such as creating educational games, historical tours, and feedback systems. The authors, Rachel Vacek and Anita Riley from the University of Houston Libraries, provide insights into the static nature of QR codes and the dynamic possibilities of AR, illustrating their relevance in modern educational settings.
Bridging the Gap Between Print and Digital Environment
- 1. RachelVacek Twitter: @vacekrae Anita Riley Twitter: @anitazavrrr University of Houston Libraries Innovations inTeaching and Learning Technology Conference November 11, 2010
- 2. QR Codes Examples Augmented Reality Examples Questions
- 3. Quick Response code Originated in Japan in 1994 DensoWave owns the patent 4,296 characters
- 4. URLs to web pages, music, video, images Business card info Geo-coordinates Text Try to keep URLs under 300 characters for less complex code
- 8. Support foreign language Multiple sizes Generates multiple kinds of codes Multiple colors Can include vCard or iCal info Save as png, jpg or even pdf May give you the embed code http://2d-code.co.uk/qr-code-generators/
- 10. Flexibility QR codes are static, content on web pages is dynamic Measurability You can’t directly track scans of QR codes, but you can measure resultant page views Simplicity More content = more complex code = reduced readability http://www.imediaconnection.com/content/26320.asp
- 12. Open and international standard Proven technology Simple barcode scanners can read them 2009 Educause Report: “7Things you should know about…QR Codes” http://www.educause.edu/ir/library/pdf/ELI7046.pdf
- 14. Printed handouts To get more info, lecture links, library resources, etc. Assignments /Tests To ensure anonymity in grading. Classroom / Lab Equipment To view instructional video on how to use equipment. Submit Surveys / Feedback To link directly to web-based feedback forms, submit positive/negative feedback by scanning a particular code, etc. Experiential Learning To enhance learning games, historical tours, etc. Marketing signage To get more event info, schedule, map of location, etc. Books / Journals To link to e-versions or supplemental material. Study Aids To make cheat-proof flashcards.
- 19. The University of Alabama College of Human Environmental Sciences welcomed alumni and friends for homecoming festivities with this QR code placed on a sign at Doster Hall. http://blog.al.com/live/2010/10/alabama_homecoming_moody_racism.html
- 28. Tracking Cannot keep stats on who scans, so interaction has to pass through another layer (webpage) Limited reach A majority of people are unfamiliar with QR codes and do not know if their phones can read them Increased use in marketing may help bolster awareness Doesn’t work for the visually impaired http://www.imediaconnection.com/content/26320.asp
- 29. Are you linking to mobile-friendly content? And does it play nicely with multiple devices? Code Overload
- 30. Step 1: Get a smartphone. Step 2: Install a barcode scanner app if you don’t already have one. Step 3: Take a picture of the QR code using the barcode scanner app. Step 4: Watch what happens.
- 32. “Augmented reality (AR) is a term for a live direct or indirect view of a physical real-world environment whose elements are augmented by virtual computer- generated sensory input such as sound or graphics.” -Wikipedia http://en.wikipedia.org/wiki/Augmented_reality
- 33. It’s a technology that enhances your current perception of reality Augmented Reality combines real and virtual is interactive in real time is registered in 3D
- 43. 2010 Horizon Report: “Market projections for augmented reality on mobile devices predict revenues of $2 million in 2010, rising to several hundred million by 2014 ($350 million, according to ABI Research; Juniper Research’s projections are even higher).Augmented reality is poised to enter the mainstream in the consumer sector, and the social, gaming, and location-based applications that are emerging point to a strong potential for educational applications in the next few years.” http://wp.nmc.org/horizon2010/
- 44. Enhanced Maps To help people find their way around campus, see building hours, etc. Historical / Cultural Tours To provide context for historically / culturally significant locations, etc. Training To provide relevant information at point of need; as a simulator to reduce consequences of training mistakes. Learning Games Rich, realistic games to support experiential learning. Encouraging Conversation To see what people are tweeting about, reviewing, etc.; annotating the physical environment. “X-RayVision” To expose the inner workings of complex systems such as mechanical devices, the human body, etc. 3D Modeling To model architectural designs, etc.
- 45. Yelp “Monocle” Wikitude Around Me ATMs, bars, coffee, gas stations, etc LayarApp/Browser Can build your own Browse 400+ layers Many Universities using http://laurenpressley.com/library/2010/01/laurens-top-tech-trend-alamw10-alamwttt/
- 46. Augmented reality can make a connection between the physical institution surrounding you and the virtual institution on the web
- 49. Augmented reality can make a connection between the present day and historical events or highlight cultural significance
- 54. BeaverTracks is an interactive mobile guide and walking tour of Oregon State University's historical locations. At each of the 22 locations, you get a brief history and can browse a catalog of historic images. Depending on your mobile device you can also take a walking tour of the historic sites. http://tour.library.oregonstate.edu/
- 57. “STEEL is a simple game about mining and smelting metals. A number of virtual mines (copper, iron and carbon) are located all around downtown Madison, and players collect the metals for profit.” http://arisgames.org/featured/steel/
- 58. Environmental Detectives: students play the role of environmental engineers who are presented with the following scenario at the beginning of the simulation: During the construction of the underground garage of the new Stata Center (a big and controversial construction project) significant amounts of water are pumped up from the ground in order to lower the groundwater table so that the garage can be constructed in a dry environment. As a matter of regulation the water is tested for the 25 most commonly found chemicals in groundwater at hazardous waste sites. As a result of the testing it is discovered that a toxin is present in the extracted water.You call the President of the University to report and he asks, “How dangerous is this toxin?Where did the contamination come from and how widespread is it? Does MIT need to take some action (and what action might this be)?What do you advise?”You promise to call him back within three hours with your advice on the problem. http://education.mit.edu/drupal/ar/projects#ed
- 63. Wikipedia overviews http://en.wikipedia.org/wiki/QR_Code http://en.wikipedia.org/wiki/Augmented_real ity http://wik.ed.uiuc.edu/index.php/Augmented _Reality_in_Education
- 64. RachelVacek Head ofWeb Services University of Houston Libraries Email: vacekrae@gmail.com Anita Riley Digital &Web Projects Fellow University of Houston Libraries Email: anita.riley@gmail.com Presentation available online: slideshare.net/anitazavrrr