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Smarter computing builds a Smarter Planet: 2 in a Series


Bringing smarter computing to big data.
To build a smarter planet, we need smarter computing—computing                                                                                                 do their jobs. And that has significant competitive implications.
that is tuned to the task, managed through the cloud and, importantly,                                                                                         The 2010 IBM Global CFO Study by the IBM Institute for Business
designed for big data.                                                                                                                                         Value showed that companies that excel at finance efficiency and
                                                                                                                                                               have more mature business analytics and optimization outperform
How big? We’re now creating 2.5 quintillion bytes daily—so much
                                                                                                                                                               their peers, with 49% higher revenue growth, 20 times more profit
that 90% of the data in the world today has been created in the
                                                                                                                                                               growth, and 30% higher return on invested capital.
last two years alone.
                                                                                                                                                               With continuously analyzed data, organizations can be what they
This data is also big in another way—in its promise. We now have                                                                                               want to be, at all times. Consider the Memphis Police Department,
the capacity to understand, with greater precision than ever                                                                                                   which compiles volumes of crime records from a variety of sources
before, how our world actually works—to see patterns unfolding                                                                                                 and systems, and has reduced serious crime by more than 30%.
in real time across multiple complex systems; to model possible                                                                                                Fresh food grower Sun World International is leveraging insights
outcomes; and to take actions that produce greater economic                                                                                                    from their data to cut natural resource use by 20%. Research at the
growth and societal progress.                                                                                                                                  University of Ontario Institute of Technology is developing streaming
We can do more than manage information—we can manage vast                                                                                                      analytics to help neonatal care hospitals. By analyzing 43 million
information supply chains. They’re made up of not only the ones                                                                                                streaming data points per patient, per day, they can improve patient
and zeros of structured data that traditional computers love, but                                                                                              outcomes by using all of the data available.
streams of unstructured text, images, sounds, sensor-generated                                                                                                 This list could go on. And at the leading edge of smarter computing,
impulses and more.                                                                                                                                             IBM’s Watson—the computer that bested the two all-time champions
We can parse the real languages of commerce, processes and                                                                                                     on the television quiz show Jeopardy!—demonstrates the power
natural systems—as well as conversations from the growing universe                                                                                             of analytics to provide meaningful insights from an ever-increasing
of tweets, blogs and social media. We can also draw on advanced                                                                                                volume and variety of data, enabling correct answers and winning
technologies such as stream computing, which filters gigabytes of                                                                                               actions, in real time.
data per second, analyzes these while still in motion and decides                                                                                              As our world gets smaller, our data keeps getting bigger—which is
on the appropriate action for the data, such as a real-time alert or                                                                                           good news. Information that was once merely overload now lets
storing an insight in a data warehouse for later analysis.                                                                                                     us see our planet in entirely new ways and intervene to make it work
                                                                                                                                                               better. Because computing systems designed for big data are
But we can only do all of this if our computing systems are smart
                                                                                                                                                               systems designed for good decision making. Which is, after all, what
enough to keep up. According to the IBM Business Analytics and
                                                                                                                                                               being smarter is all about.
Optimization for the Intelligent Enterprise study, one in three
business leaders frequently make decisions without the information                                                                                             Let’s build a smarter planet. Join us and see what others are doing
they need. Half don’t have access to the information they need to                                                                                              at ibm.com/smarterplanet




IBM, the IBM logo, ibm.com, Smarter Planet and the planet icon are trademarks of International Business Machines Corp., registered in many jurisdictions worldwide. A current list of IBM trademarks is available on the Web at www.ibm.com/legal/copytrade.shtml. © International Business Machines Corporation 2011.

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Bringing Smarter Computing to BigData

  • 1. Smarter computing builds a Smarter Planet: 2 in a Series Bringing smarter computing to big data. To build a smarter planet, we need smarter computing—computing do their jobs. And that has significant competitive implications. that is tuned to the task, managed through the cloud and, importantly, The 2010 IBM Global CFO Study by the IBM Institute for Business designed for big data. Value showed that companies that excel at finance efficiency and have more mature business analytics and optimization outperform How big? We’re now creating 2.5 quintillion bytes daily—so much their peers, with 49% higher revenue growth, 20 times more profit that 90% of the data in the world today has been created in the growth, and 30% higher return on invested capital. last two years alone. With continuously analyzed data, organizations can be what they This data is also big in another way—in its promise. We now have want to be, at all times. Consider the Memphis Police Department, the capacity to understand, with greater precision than ever which compiles volumes of crime records from a variety of sources before, how our world actually works—to see patterns unfolding and systems, and has reduced serious crime by more than 30%. in real time across multiple complex systems; to model possible Fresh food grower Sun World International is leveraging insights outcomes; and to take actions that produce greater economic from their data to cut natural resource use by 20%. Research at the growth and societal progress. University of Ontario Institute of Technology is developing streaming We can do more than manage information—we can manage vast analytics to help neonatal care hospitals. By analyzing 43 million information supply chains. They’re made up of not only the ones streaming data points per patient, per day, they can improve patient and zeros of structured data that traditional computers love, but outcomes by using all of the data available. streams of unstructured text, images, sounds, sensor-generated This list could go on. And at the leading edge of smarter computing, impulses and more. IBM’s Watson—the computer that bested the two all-time champions We can parse the real languages of commerce, processes and on the television quiz show Jeopardy!—demonstrates the power natural systems—as well as conversations from the growing universe of analytics to provide meaningful insights from an ever-increasing of tweets, blogs and social media. We can also draw on advanced volume and variety of data, enabling correct answers and winning technologies such as stream computing, which filters gigabytes of actions, in real time. data per second, analyzes these while still in motion and decides As our world gets smaller, our data keeps getting bigger—which is on the appropriate action for the data, such as a real-time alert or good news. Information that was once merely overload now lets storing an insight in a data warehouse for later analysis. us see our planet in entirely new ways and intervene to make it work better. Because computing systems designed for big data are But we can only do all of this if our computing systems are smart systems designed for good decision making. Which is, after all, what enough to keep up. According to the IBM Business Analytics and being smarter is all about. Optimization for the Intelligent Enterprise study, one in three business leaders frequently make decisions without the information Let’s build a smarter planet. Join us and see what others are doing they need. Half don’t have access to the information they need to at ibm.com/smarterplanet IBM, the IBM logo, ibm.com, Smarter Planet and the planet icon are trademarks of International Business Machines Corp., registered in many jurisdictions worldwide. A current list of IBM trademarks is available on the Web at www.ibm.com/legal/copytrade.shtml. © International Business Machines Corporation 2011.