Bringing Velocity and Momentum to Digital Transformation Projects
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The document discusses the importance of velocity and momentum in successfully executing digital transformation projects, particularly emphasizing the role of Acquia in facilitating solutions for enterprises. It outlines strategies for overcoming the inertia of traditional methods and highlights the transformation from a project mindset to a continuous digital ecosystem evolution. Key lessons include leveraging effective technology to deliver incremental value and utilizing agencies as partners in the transformation journey.
Bringing Velocity and Momentum to Digital Transformation Projects
- 1. Bringing Velocity and Momentum to Digital Transformation Projects ©2018 Acquia Inc. — Confidential and Proprietary
- 2. ©2018 Acquia Inc. — Confidential and Proprietary Welcome to today’s webinar MODERATOR Sarah Anthon, Business Development, Acquia RECORDING – The webinar recording will be emailed to you within the next couple of days QUESTIONS? – Submit your questions in the chat box and we’ll attempt to answer them during the Q&A at the end of the presentation
- 3. 1,200+ Enterprise Customers The Leading Provider of cloud-based, data-driven journey technology to build, manage and activate digital experiences at scale HQ in Boston with 14 Global Offices in 7 Countries 780+ Employees 2,000+ Partners Inc.5000 Fastest Growing Who Is Acquia
- 4. ©2016 Acquia Inc. — Confidential and Proprietary©2016 Acquia Inc. — Confidential and Proprietary – Data-driven Experiences and Journeys – Open Experience Innovation – Optimized Customer Data – Cloud-first Foundation – Multisite Management Acquia Platform One foundation for all your digital experiences and customer journeys ©2017 Acquia Inc. — Confidential and Proprietary
- 5. ©2017 Acquia Inc. — Confidential and Proprietary Customer success across industries Media & Entertainment Public Sector Higher Education CPG / Retail
- 6. ©2018 Acquia Inc. — Confidential and Proprietary Today’s presenter Bringing Velocity and Momentum to Digital Transformation Projects - Ben Beath, Managing Director & Co- Founder, Loud&Clear
- 7. T W I T T E R : @ B E N B E AT H L I N K E D I N : W W W. L I N K E D I N .CO M / I N / B E N B E AT H Delivering world-class digital transformation at high velocity #experienceacquia
- 8. Together, our team has built products used by over 12 million customers every month, for some of the largest organisations in Australia. Over the past 24 months, we’ve been part of digital transformation projects for some of Australia’s best loved brands. Who we work with:
- 9. We bring to digital transformation. ENERGY VELOCITY EXPERTISE
- 10. Velocity
- 11. Velocity Velocity is a simple but powerful method for measuring the rate at which a team consistently delivers business value.
- 12. The story of a RFP •Consisted of a spreadsheet with 650 requirements which had been developed over 5 months. •Vendors had three weeks to solution design, size the project, develop a project plan. 4 million users Half the site is not responsive 48 millions visits per year ! " #
- 13. Almost two years after the process started • The site is unchanged. • Half the site still doesn’t work on mobile. • Since the process started, there have been 80+ million visits. • No code has been shipped to customers. • No alpha/beta customer testing has been done.
- 14. Meanwhile… •One developer built a free app that handled about 1/4 of the RFT’s user stories. •It took him one month. •He open-sourced it. •It’s averaging a 4.8 star ranking. •He’s released 10 updates.
- 15. This is the difference between weight and weightlessness. This is the ability to transform. This is velocity.
- 16. Let’s talk about weight. Weight is the tension between two forces.
- 17. For enterprises, tension exists between the need to innovate and the inability to move. This tension is created by fear, aversion to risk and unwillingness to embrace the unknown. This tension is weight.
- 18. It’s weight that leads to such a profound adoption lag in enterprise. TECHNOLOGY CONSUMERS ORGANISATIONS
- 19. How do we build world-class experiences, without feeling the weight of transformation?
- 20. Well, let’s talk about what it means to be weightless. Weightlessness is the absence of tension.
- 21. For enterprises, weightlessness is not simply the absence of paralysis. Innovation must balance against strategy or it will create a new set of problems. This balance is the weightlessness.
- 22. Weightlessness is important because it helps enterprises take advantage of liquid expectations. P E R C E PT UA L I N F LU E N C E RS E X P E R I E N T I A L I N F LU E N C E RS D I R E CT CO M P E T I TO RS C H A N G E C U STO M E R’S E X P E CTAT I O NS S E T E X P E CTAT I O NS AC R OSS I N D U ST R I E S CO M P E T E D I R E CT LY W I T H YO U
- 23. So how do we create organisational weightlessness?
- 24. These are the forces of resistance. These are also the ingredients of transformation. UNDERSTANDING MARKET DISRUPTION MANAGING CUSTOMER EXPECTATIONS CREATING AN AUTHENTIC OMNI-CHANNEL BRAND DRIVING INNOVATION THROUGH TEST AND LEARN TRANSFORMING INTERNALLY BUILDING A SECURE, RELIABLE, ECONOMICAL AND SCALABLE FOUNDATION
- 25. The optimism of meaningful innovation The fear of unreadiness UNDERSTANDING MARKET DISRUPTION MANAGING CUSTOMER EXPECTATIONS CREATING AN AUTHENTIC OMNI-CHANNEL BRAND DRIVING INNOVATION THROUGH TEST AND LEARN TRANSFORMING INTERNALLY BUILDING A SECURE, RELIABLE, ECONOMICAL AND SCALABLE FOUNDATION
- 26. The International Space Station (ISS) is the largest object humans have ever put into orbit.
- 29. The first module “Zayra” was 18 tonne, and 13 metres. “Zayra" was carried into orbit by a Russian ‘Proton’-type rocket.
- 30. REUSABLE SOLID ROCKET MOTOR BOOSTER SUBASSEMBLIES SOLID ROCKET BOOSTERS ORBITER AND EXTERNAL TANK
- 31. The really tough part of building this enormous structure in space was that it had to be a viable spacecraft the whole time. It wasn’t just like a ship you can build in dry dock and launch when it’s all finished up; we had to really think through how all the systems would work as we were building it out in the most hazardous environment that people can operate in.” “ John Shannon, ISS Program Manager
- 32. •Discover a cure for osteoporosis •Develop a solution for growing crops in space •Build a robotic arm capable of moving 260 tonne objects in space, without actually getting to test it first. •Develop remote medical systems •Develop advanced water filtration and purification systems •End the Cold War. •…so that Russia could send the first module into space using their reliable legacy technology, and •…so that space shuttles could be used for science instead of war. These are all the things that had to be done to get the first module into orbit.
- 33. The optimism of meaningful innovation The fear of unreadiness UNDERSTANDING MARKET DISRUPTION MANAGING CUSTOMER EXPECTATIONS CREATING AN AUTHENTIC OMNI-CHANNEL BRAND DRIVING INNOVATION THROUGH TEST AND LEARN TRANSFORMING INTERNALLY BUILDING A SECURE, RELIABLE, ECONOMICAL AND SCALABLE FOUNDATION
- 34. UNDERSTANDING MARKET DISRUPTION MANAGING CUSTOMER EXPECTATIONS CREATING AN AUTHENTIC OMNI-CHANNEL BRAND DRIVING INNOVATION THROUGH TEST AND LEARN TRANSFORMING INTERNALLY BUILDING A SECURE, RELIABLE, ECONOMICAL AND SCALABLE FOUNDATION There’s more than one way to slice this pie. MVP
- 35. Deliver value early, and often. Velocity is a consequence, not a choice.
- 36. Think big, start small.
- 37. Using this “booster rocket” approach, Football Federation Australia have been able to deliver the following in 12 months: •22 x websites •10 x ReactNative apps •1 x public API •1 x digital style guide •1 x identity management platform
- 38. Firstly, assemble the booster rockets you need to get into orbit. Don’t worry about trying to hire or nurture expertise you’re only going to need once. ACQUIA LOUD&CLEAR CODEWARE
- 39. Acquia is great for getting into orbit quickly because it solves for a lot of “foundational” elements in one decision. • Content Management • Hosting • Performance testing • Application scaling • CI/CD tooling • Code Management • API and out-of-the-box integrations • Enterprise-grade security • Personalisation • Unit testing framework And it’s flexible enough to allow you to change your mind down the track. DRUPAL ON ACQUIA API
- 40. We used the booster rockets to get our three core modules into orbit that enabled everything else to be built. Our core module had: • Drupal running in our Acquia environment with CI/CD • A robust API built on API Gateway • A living styleguide in code • Automated unit testing DRUPAL API STYLEGUIDE
- 41. Next, we built all the components that were required so that humans could inhabit the digital channels and started shipping them into orbit. • We built 65 components that allowed us to launch. • We’re now up to 102 components.
- 43. Once we were live and in orbit, we’ve transitioned the maintenance to the flight crew - FFA’s internal team who run the stack.
- 44. In following phases, we’ve been building: • Club finders and enhanced features • 10 club apps, built on ReactNative • Integrated Identity Management, built on AWS Cognito
- 45. And now, other developers and third parties are building modules that integrate in with the core.
- 46. Choose a technology that gets you into orbit quickly, and allows you to build in quick, modular steps. As a transformation lead, your mission is to get your digital eco- system into orbit, where the weight of transformation disappears. You don’t need to do it all at once - but you do need to get started. Don’t be afraid to use agencies and Acquia as your booster rockets. Your mission starts once you’re in orbit. The lessons we’ve learned:
- 47. Digital transformation is a byproduct of sensible, strategic execution. It’s not a project. By hiring digital minds and harnessing the tools that deliver velocity, creating a digital business can be organic, cost- effective, and simple.
- 48. ©2018 Acquia Inc. — Confidential and Proprietary Questions – Submit your questions in the chat box and we’ll attempt to answer them during the Q&A at the end of the presentation To learn more about how Acquia can help you, visit Acquia.com.
- 49. ©2017 Acquia Inc. — Confidential and Proprietary Thank You