Broaden Your Network With Wikis
Download as PPT, PDF1 like328 views
Dr. Kay L. Colley's presentation discusses the role of wikis in public relations, highlighting their position within the two-way symmetrical communication model and their association with social media. It outlines the traits, advantages, and traditional uses of wikis, and offers guidance on stakeholder engagement and effective wiki implementation. The presentation emphasizes the importance of community trust, quality content, and monitoring reputation while providing resources for further exploration and potential pitfalls to avoid.
Broaden Your Network With Wikis
- 1. Creating Engagement with Wikis Presented by Dr. Kay L. Colley Assistant Professor Texas Wesleyan University See this presentation at http://kaycolley.wik.is/ Nov. 16, 2009
- 2. Models of Public Relations* Press agentry model Public information model Two-way asymmetrical model Two-way symmetrical model *Based on Grunig and Hunt, 1984 http://kaycolley.wik.is/
- 3. Frame of reference The Communication Model Sender Receiver Frame of reference Feedback Message Channel Noise Noise Noise Noise Noise Noise Feedback
- 4. Where do wikis fit? Two-way symmetrical communication model Channel or tool in that model
- 5. What is a wiki? From the Hawaiian word for quick A website that allows anyone to edit it Probably best know is Wikipedia Presentation is at http://kaycolley.wik.is/
- 6. Wikis and social media Wikis are part of social media Social media include: Web logs or Blogs Internet forums Media sharing sites RSS feeds Podcasts Social networking sites Wikis
- 7. Traits of social media User-driven Organic content or “mashed” Community-oriented Easy to use
- 8. Advantages of social media “ Stickier” than traditional media Viral in nature Interactive High visibility on the Internet
- 9. Traditional uses of wikis Project management Tech support Research and development Event planning Customer relationship management
- 10. Some examples Intel http://wikimania2006.wikimedia.org/wiki/Proceedings:JB1 T-Mobile http://wiki.sidekick.com/?t=anon
- 11. Some of my wikis http://ramblertraining.wetpaint.com http://kcolley.wiki.zoho.com/ http://kaycolley.wik.is/
- 12. Using Wikis Part of your overall strategy Superior tools for Participation Engagement Connecting Creating Community
- 13. The Rules of Engagement First determine where your stakeholders fit in Forrester Research’s engagement segments Are your stakeholders: Creators (13% of online users) Critics (19% of online users) Collectors (15% of online users) Joiners (19% of online users) Spectators (33% of online users) Inactives (52% of online users)
- 14. The Rules of Engagement Trust the community Join the networks Frequent stakeholder cyber hangouts Listen and learn Create quality content Watch your voice Be authentic Give it virality Monitor and manage your reputation online Become radically transparent
- 15. When to use wikis To get uncensored customer feedback To provide customer service and experience of value to all To work with people to create something To create and sustain knowledge or expertise
- 16. How do I know what to use? Software comparisons http://en.wikipedia.org/wiki/Comparison_of_wiki_software http://www.wikimatrix.org/ Try some out!
- 17. How to avoid wiki pitfalls Using the control measures to lock pages Managing access to your site Making wikis user-friendly with instructions Understanding versioning on wikis Creating a code of ethics or conduct
- 18. Food for thought Wikis can help you navigate other social media: http://twitter.pbworks.com/ http://facebook.wikia.com/wiki/Main_Page http://www.thenewpr.com/wiki/pmwiki.php
- 19. Questions How to reach me with questions, comments and complaints: E-mail—kcolley@txwes.edu Twitter—@kaycolley or www.twitter.com/kaycolley Blog— www.kaycolley.blogspot.com Wiki for this presentation: http://kaycolley.wik.is/