Social Media Tools For Stronger Practice
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This document summarizes a workshop on using social media for health care practitioners. It defines social media as using the internet to instantly share information and have conversations. It lists statistics on online health information searching and product purchasing. It presents a model ("The Social Technographics Ladder") that categorizes levels of social media participation from creators to inactives. Examples are given of social media use by health organizations in York Region, including blogs, wikis, and online networks. Resources for using social media in health care and non-profits are provided. The presentation aims to provide strategies for health services to engage customers and patients through social media.
Social Media Tools For Stronger Practice
- 1. Social Media – a workshop for health care practitionersWorkshop Wiki
- 2. Brent MacKinnon – My Path to the Social Web (click image for portfolio)
- 3. What is Social Media? Social media is using the Internet to instantly collaborate, share information, and have a conversation about ideas, causes, and organizations we care about powered by social media tools.
- 5. What is Social Media
- 6. Why Use Social Media?
- 7. The percentage of adults who look online for health information.61%
- 8. The percentage of Generation X internet users (ages 33-44) who buy products online81%
- 9. The percentage of e-patients who have read someone else's commentary or experience about health or medical issues on an online news group, website, or blog41%
- 10. Questions to Consider – strategy?
- 11. Publish a blogPublish your own Web pagesUpload video you created Upload audio/music you createdWrite articles or stories and post themCreatorsPost ratings/reviews of products/servicesComment on someone else’s blogContribute to online forumsContribute to/edit articles in a wikiCriticsUse RSS feedsAdd “tags” to Web pages or photos“Vote” for Web sites onlineCollectorsMaintain profile on a social networking siteVisit social networking sitesJoinersRead blogsWatch video from other usersListen to podcastsRead online forumsRead customer ratings/reviewsSpectatorsNone of the aboveInactivesThe Social Technographics™ LadderTaken together, these groups make up the ecosystem that forms the groundswell. By examining how they are represented in any subgroup, strategists can determine which sorts of strategies make sense to reach their customers.Groups include people participating in at least one of the activities monthly.
- 12. This is you and your customers in the groundswellSexual Health Clinics
- 14. Key Roles & Groundswell Objectives
- 15. Social Media Work in York RegionSocial Media Tools for Work & Learning (Blog) Streetjibe - addressing youth poverty in York Region (Blog) HALT - Youth Community Mapping Project (Blog) Harm Reduction Coalition for of York Region (Wiki) The PhotoVoice Project - VoiceThread for feedback and dialogue(community advocacy)
- 16. Social Media Work in York RegionYork Region Health Department - Infectious Disease Control Division (Wiki)Housing Outreach Transitional Support project (Ning Network) A Learning Network Map of Youth Services in York Region - Youth Collaborative Service Map (Online mapping software) The Recovering - Consumer Survivor Play - DVD prodution(YouTube interview with cast member Alex) Workshops - Homeless Coalition of Windsor-Essex;(wiki) Research & Information Mobilization (wiki) Teens Talking About Mental Illness - the York Region TAMI Coalition (wiki)National Mental Health Week - Presentations & Interviews of Consumer Survivors/Staff (DVD production in progress)
- 17. Health Services in the groundswellWhat Hospitals are Doing in Social Media 10 Tips for How to Use Web 2.0 in Medicine The Health 2.0 WikiPew Internet – Social Media’s Promise for Public Health (a ton of relevant reports)E-Patients.net – because health professionals can’t do it alone
- 18. Resources used in presentationSocialbrite – social tools for social change (community) We Are Media Project – the social media starter kit for non-profits (community)Commoncraft – blogs in plain EnglishHealth nexus today – BlogSocialbySocial – a practical guide to using new technologies to deliver social impact (community)Groundswell – Josh Bernoff; Charlene LiBeth’s Blog – How Non Profits Can Use Social MediaBamboo Project – Michele MartinLarkin Street Youth Services – San Francisco (youth pictures)
- 19. Brent MacKinnonP 905.713.6604C 905.751.6075brent@socialmediatools.caPresented by Social Media Tools 2009/07/17
Editor's Notes
- #3: The light in the middle is a metaphor for my own desire to be creative, innovative, have fun and enjoy my work. This comes about through and with my relationships with people. The social web gives me all of those qualities and more as it enables me to reach people that I would never connect with through a 9-5 industrial age mind set.
- #4: Definition: Social media is using the Internet to instantly collaborate, share information, and have a conversation about ideas, causes, and organizations we care about powered by social media tools.Social media tools comprise the vast array of options, including blogs, wikis, and social network sites, that are freely available on the Internet. Social media can be best understood by what they are NOT. Social media are NOT mass media, defined by Wikipedia, as "traditional means of communication" like television or newspaper or radio that were "envisioned and designed to reach a VERY LARGE AUDIENCE such as the population of a nation state. In addition, social media are NOT controlled by a select group of people or organizations - think ABC or Rupert Murdoch. Instead social media are communications tools that are used for communication by "the masses." When you choose to use these tools - YOU! - become a writer, publisher and editor and other people can choose or choose not to join in conversation with you.
- #5: Flickr Image by Brian Solis
- #6: Definition: Social media is using the Internet to instantly collaborate, share information, and have a conversation about ideas, causes, and organizations we care about powered by social media tools.Social media tools comprise the vast array of options, including blogs, wikis, and social network sites, that are freely available on the Internet. Social media can be best understood by what they are NOT. Social media are NOT mass media, defined by Wikipedia, as "traditional means of communication" like television or newspaper or radio that were "envisioned and designed to reach a VERY LARGE AUDIENCE such as the population of a nation state. In addition, social media are NOT controlled by a select group of people or organizations - think ABC or Rupert Murdoch. Instead social media are communications tools that are used for communication by "the masses." When you choose to use these tools - YOU! - become a writer, publisher and editor and other people can choose or choose not to join in conversation with you.5 Key Points to Remember1. Social media are powered by the Internet. 2. Social media are NOT mass media. 3. Social media are accessible to any organization or anyone with an Internet connection. 4. Social media enable people to connect to each other across space and time. 5. All communications strategies and tools must be driven by the needs and requirements of an audience NOT the needs of an organization. The above text was written by WeAreMedia Wiki participant Jocelyn Harmon and published on her blog asA Primer on Social Media