Build Better Surveys - Part 4
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The document provides a final checklist for creating effective surveys, emphasizing the importance of introducing oneself and the survey's purpose, avoiding intrusive questions, and treating participants with respect. It also highlights the need to project confidence and credibility, ensure clarity by minimizing mandatory questions, and follow up with gratitude and results. Ultimately, it encourages thorough internal testing before launching the survey to ensure quality and reliability.
Build Better Surveys - Part 4
- 1. As our series wraps up, review a few quick checks to be sure your survey is totally ready to go. Your survey’s about to be your ambassador out in the world – be sure it’s going to mind its manners! Build Better Surveys Part 4 by Melissa Krut
- 2. Outline for presentation How to be sure you’ve built a better survey: • Have you introduced yourself and your purpose? • Are you getting too personal too fast? • Are you acting bossy? • Are you standing up straight? • Why should anyone believe you?
- 3. This is it – the grand finale of the Build Better Surveysseries! Introduction
- 4. Part 1 was about survey goals. Part 2 focused on the right questions. Part 3 discussed custom design. Part 4 asks you to check yourself! Introduction
- 5. Ready? Review these 5 questions to be sure – before you launch! Introduction
- 6. Don’t skip social niceties. Nobody wants to be interrogated by a stranger for reasons unknown. Have You Introduced Yourself And Your Purpose?1
- 7. Show some respect. Save demographic questions for the end. Are You Getting Too Personal Too Fast?2
- 8. Nobody likes being ordered around. Minimize the mandatory. Are You Acting Bossy?3
- 9. Own the impression you create. Participants size up your survey the same way they size up people – why should they take you seriously if you don’t? Are You Standing Up Straight?4
- 10. Show, don’t tell. Follow up with Instant Thanks, share results, take action on what you learn – and build trust. Why should anyone believe you?5
- 11. Make sure you measure up. Test internally first, because every single participant will test your survey as if it’s the best you can do. Be sure it is. Conclusi on
- 12. Conclusion Harder work means better luck. Get it together before launching – your survey will do you proud. Visit www.SoGoSurvey.com