How to Survey Your Target Audience's User Experience
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The document discusses how to effectively survey a target audience to gain insights into their user experience and preferences. It emphasizes the importance of asking the right questions and utilizing best practices for survey design, including the use of open-ended and structured questions. It also highlights the necessity of a sufficient sample size and data evaluation methods to ensure meaningful results.
How to Survey Your Target Audience's User Experience
- 1. How to Survey Your Target Audience’s User Experience
- 2. • While it’s important to know what to ask your clients, the structure of a client-centric survey helps you pinpoint the “how” and “why” of survey questions. 2
- 3. Why Survey?
- 4. • A survey built on best practices is a powerful tool that utilizes an inexpensive method of interaction with clients. • Target the right audience, then ask just a few simple questions to help you to understand exactly where, when, how, and why clients purchase from you. 4
- 5. • Critical questions: • What do you hope to learn? • Who do you hope to learn from? • Consider how you can use subgroups to identify highly specific feedback on your product or service. 5
- 7. • Sometimes simple questions work, but you also need context. • Ask for non-structured answers to gauge a deeper understanding of your audience’s responses. • Use answer constraints on multi- select questions to force focus – not just "Which do you like?" but "Which three do you like most?” 7
- 8. • Open-ended questions offer participants the chance to explain and expand – even answering questions you may not have thought to ask. • Demographics (location, profession, age, etc.) can help you drill down on trends in preferences, opinions, and more. 8
- 10. For example: What would you ask to determine a restaurant's viability? • Closed ended: Did you eat at X restaurant in the past six months? • Categorical question:What dinner options did you enjoy most? • Filtering question:How often do you go out to eat? • Follow-up question:What was enjoyable/notenjoyable about your dining experience? 10
- 11. 11 • Open ended: Why would you return or not return to our restaurant? • Scaled question: Rate your level of agreement with this statement: “I would always consider the restaurant when dining out." • Partiallyunstructured question: What reasons would cause you to avoid this restaurant?
- 13. 13 • Your target audience can offer tons of useful data – if it's clean and clear. • Once you feel you have a suitable data set, start with sample size. You need a sufficient sample size to extrapolate real meaning. • Is your sample size large enough to give you an accurate result of everything you need to measure?
- 14. • Review basic bar graphs and tables for a high-level view of results. • Check how respondents answered questions according to sub-groups. • Try to avoid looking at data and instead focus on insights. 14
- 15. Final Thoughts
- 16. • Surveys are one of the most effective methods to uncover what your target audience is thinking and what they want most. • Performing a deep dive into your data can offer even more insights into how, what, when, and why your target audience engages with your product or service. 16
- 17. Want more? Binge watch… Read the full blog… Like some podcasts!
- 18. Have we met socially?
- 19. Thank you!