Build Your LinkedIn Profile - The Basics
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The document outlines key elements for creating an effective professional profile, emphasizing the importance of a background photo, professional headshot, and a compelling summary. It includes tips on showcasing work experience, skills, and volunteer activities, as well as the necessity of personalizing one's LinkedIn URL. The guidance also highlights engaging with your network and maintaining a strong professional presence online.
Build Your LinkedIn Profile - The Basics
- 1. The professional profile of record Identity
- 2. 1. Background photo 2. Professional headshot 3. Title, Industry, 500+ Connections 4. Tiny URL 5. Summary (3 Paragraphs) 6. Work Experience 7. Skills 8. Volunteer Experience & Causes Professional Profile
- 3. Add a background image 1 3 Visitors see your background and profile images first
- 4. Add a professional photo 2 More views with a profile photo than without 14x Source: https://iwww.corp.linkedin.com/wiki/cf/display/PRT/Value+statements+for+Profile+Editing 4
- 5. Populate the basics & Boost your connections 3 Explain what it is you do Show your passion and value 5 Identify your community Build your credibility
- 6. Own your URL 4 Personalize your URL so that people can easily find you on LinkedIn 6
- 7. Draft a compelling summary 5 Focus on career accomplishments and aspirations Recommend 40 words or more Include keywords – not buzzwords 7
- 8. Summary l Paragraph 1: Career Highlights, what is a common theme in your professional career? Are you self employed, are you an entrepreneur, do you work for an F500 company? Paragraph 2: What are you doing in your current role today? How does that translate into what you are passionate about? Paragraph 3: Something cool or unique about you. What do you do beyond the 9-5? Do you sit on a board? Do you coach your kids soccer team? Do you volunteer with the Red Cross? Do you run tri-athlons on the weekend?
- 9. Detail your past work experience 6 More profile views than those without 12x Source: https://iwww.corp.linkedin.com/wiki/cf/display/PRT/Value+statements+for+Profile+Editing 9
- 10. Source: https://iwww.corp.linkedin.com/wiki/cf/display/PRT/Value+statements+for+Profile+Editing Add examples of your work in photos presentations & videos Give a dynamic, visually appealing representation of your professional story 10 6
- 11. Add skills and get endorsed for them 7 Include a mix of high level and niche skills Limit the number of skills you list to 10 to maximize the number of recommendations you receive in key areas 11
- 12. Include Volunteer Experiences & Causes 8 More profile views than those without 6x Source: https://iwww.corp.linkedin.com/wiki/cf/display/PRT/Value+statements+for+Profile+Editing 12
- 13. 13 Engage with that network and stay top-of-mind by leading or participating in the conversation Build up your network with contacts that make sense to your career and your business Control your professional brand and ensure you can be found Now you’re ready to own your professional brand