Building a Community through Blogging
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The document outlines the evolution and impact of blogging communities initiated by Jane3e Toral since 1999, emphasizing their role in building sustainable advocacy and supporting bloggers through various platforms. It discusses trends in influential blogging from 2007 to 2011, highlighting themes such as passion, community spirit, and identity in blogging. Additionally, it explores monetization opportunities, community building strategies, and guidance for aspiring bloggers and entrepreneurs.
Building a Community through Blogging
- 1. Building a Community through Blogging Jane3e Toral h3p://digientrepreneur.com h3p://influen;alblogger.net h3p://bloggingfromhome.com
- 2. Started with DigitalFilipino back in 1999. Blogging plaEorms were not fully developed then.
- 3. Buiild a community in 2003 for sustainability of advocacies. h3p://www.digitalfilipinoclub.com
- 4. DigitalFilipino Club Project Idea • h3p://www.digitalfilipinoclub.com • Free research reports, marke;ng assistance, referrals, and consul;ng. • Have individual, SME, and corporate membership • Accepts up to 100 members.
- 5. Got involved with blogging community with iBlog 1 onwards. h3p://www.iblogph.org
- 6. What if you take the leap of faith in blogging?
- 10. Top Ten Emerging Influen;al Blogs Wri;ng Project h3p://www.influen;alblogger.net Aims to put a spotlight on new bloggers.
- 11. Emerging Influen;al Blogs 2007 • Personal • Passion • Life • Novelty List at h3p://bit.ly/xbmLeM
- 12. Emerging Influen;al Blogs for 2008 • Focused on what ma3ers to You than Me. • Tells stories that I may not know. • Blogging is serious business! – Demanding (coverage and depth) – Model (business or otherwise) – Mul;media Full list at h3p://bit.ly/Awuhll
- 13. Emerging Influen;al Blogs for 2009 • Masa – real people – No longer to be looked at as an eli;st ac;vity – Various economic class • Ageless – From teenager to lolo • Community spirit – Ac;ve players Full list at h3p://bit.ly/z6iWAF
- 14. Observa;ons on 2010 blogs • Passion • Iden;ty – brand building • Individuals rather than groups • Community builders • Profession Full list at h3p://bit.ly/a8K7pB
- 15. Observa;on on 2011 blogs • Girl power. • Trust built over ;me. • Communi;es ma3er. • Beyond “I scratch your back. You scratch mine.” Full list at h3p://bit.ly/qr5YB6
- 17. Can I make money by crea;ng an online community?
- 18. Benefits
- 19. It is all about karma.. Create opportuni;es that will benefit other bloggers.
- 20. Example of Blogger-‐turn-‐Entrepreneur Journey
- 21. Learned to create new niche: Train people to work from home www.homebasedelite.com
- 22. Plan your community building through blogging journey Source: Business Model Genera;on book – h3p://businessmodelgenera;on.com
- 23. Factors to consider. Source: Business Model Genera;on book – h3p://businessmodelgenera;on.com
- 24. Source: Business Model Genera;on book – h3p://businessmodelgenera;on.com
- 25. DigitalFilipino Start-‐Up 100 Project Business Model Canvas Online bootcamp Experienced Personal DigitalFilipino Successful prac;;oners as rela;onship Members as entrepreneurs mentors. mentors / angel Angel investor wan;ng to investors recruitment Minimal switch to Hands-‐on angel bureaucracy investor. investors. Interna;onal incubators. People wan;ng Virtual-‐friendly Personal support for their Funding E-‐Learning technopreneur network plaEorm. venture. Prospect E-‐Learning screening plaEorm Webinar plaEorm Minimum of 1% share or Mentoring sessions P100,000 successful referral investor fee. Nego;a;ons
- 26. HomeBasedElite.com Project Business Model Canvas Marke;ng; Learn prac;cal Mentoring; On-‐ DTI, BPAP, Entrepreneurs Genng skills with no demand online CCAP, re;rees, exploring new projects; loca;on tutorials; OFW business areas. Maintenance; constraints. community organiza;ons, financial, Training Stay-‐at-‐home delivery. Get project training, virtual Moms / Dad opportuni;es. communi;es, wan;ng to earn GoNegosyo. Online / offline from home. E-‐Learning Provide expert advice as briefing; Website; Social Professionals Project needed. media wan;ng to management outsource Marke;ng Training Domain name Subscrip;on (40%); per Web hos;ng skill training (30%); Jobs Webinar plaEorm (30%) Website
- 27. Blog Network Opera;ons Business Model Canvas Blogger management. Professional One-‐on-‐one. Bloggers as Bloggers wan;ng bloggers. content to mone;ze their publishers. Adver;ser blog. pitches. Honors non-‐ disclosure. DigitalFilipino Adver;sers Club members Recruitment. wan;ng No contractor as adver;sers exposure in blogs rela;onship Social network. without handling Coordinator with bloggers. Events. one-‐on-‐one E-‐mail. rela;onship. Presence in No minimum payout Website. social required. Mobile. networking Telecommunica;on cost. Commission fee per blog post done. Payout fees. Coordinator fee. Marke;ng to adver;sers and bloggers.
- 28. Blogging ahead Blogging from Home book
- 29. Will you embark on this adventure or not?