Building a Culture of Trust and Transparency Through Confluence
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Katie Burke, Chief People Officer at HubSpot, emphasizes the importance of transparency in building a culture of trust, especially in a competitive hiring market. With a significant percentage of consumers seeking transparency from brands, organizations must prioritize open communication to attract and retain talent. Key points include understanding employee needs, fostering alignment, and recognizing that transparency enhances performance and trust.
Building a Culture of Trust and Transparency Through Confluence
- 1. KATIE BURKE| CHIEF PEOPLE OFFICER| HUBSPOT| @KATIEBURKIE Building a Culture of Trust and Transparency Through Confluence
- 3. Why Transparency Matters What Do I Know About a Culture of Transparency?
- 4. So, You’re Looking For Top Talent?
- 5. You’re Not Alone. Almost three quarters (72.8%) of employers are having a difficult time finding skilled candidates. + Hiring is expected to become more competitive in the next 12 months for 74% of recruiters.
- 6. Why Transparency Matters 77% 81% That’s Higher Than Their Expectations of Themselves or Their Families. Of consumers research before engaging with a brand. Of people want brands to be transparent.
- 7. Why Transparency Matters 81% That’s Higher Than Their Expectations of Themselves or Their Families. Of people want brands to be transparent. Of consumers research before engaging with a brand. 77%
- 8. Why Transparency Matters 77% 81% That’s Higher Than Their Expectations of Themselves or Their Families. Of consumers research before engaging with a brand. Of people want brands to be transparent.
- 9. If You’re Hiding from Transparency, You’re Hiding From Where the World is Headed
- 10. Why Transparency Matters to HubSpot
- 11. Sunlight is the best disinfectant. - Louis D. Brandeis
- 12. #1: Employees Think Like CEOs In a crowded talent market, employees want to find companies where they can grow in their specific role, but also be in the driver’s seat for their overall professional growth.
- 13. #2: Alignment at Scale As you grow and scale, it becomes critical to default to transparency in order to build alignment.
- 14. #3: Customer > Team > Individual Power is gained by knowledge sharing, not hoarding it.
- 15. #4: A Foundation of Trust 45% of people say lack of trust is the biggest issue impacting their work performance.
- 16. How We’re Able to Be Radically Transparent
- 17. More than 95% of employees are logging in and viewing content on the wiki More than 40% of employees create, contribute, or comment on content on the wiki 70% of the top ten highest contributors to the wiki started within the last 2 years and have an average of 2,000 views
- 19. Challenges To Creating More Transparency in Your Organization
- 20. #1: Apply to Your Own Company When you put yourself in your candidates shoes, it will help you to embrace the world we live in now and push to control the message.
- 21. #2: Start Small Think of 2-3 things you don’t share with your employees now.
- 22. #3: Recognize the Reward, Not Just the Risk Think of the upside of sharing, opposed to the downside.
- 23. #4: Embrace Vulnerability It’s easiest to start being more transparent when you recognize that you don’t have all of the answers
- 24. KATIE BURKE| CHIEF PEOPLE OFFICER | HUBSPOT| @KATIEBURKIE Thank you!