Building a professional digital profile
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This document discusses building a professional digital profile and presence online. It notes that employers are increasingly using social media to evaluate candidates and that having an online presence can help one stand out. It recommends that students and job seekers create profiles on platforms like LinkedIn, maintain active social media accounts, develop blogs pulling in their online activities, and focus on developing digital literacy skills that are in high demand by employers. Maintaining an appropriate online presence requires long-term strategy and giving value to others through sharing and collaboration.
Building a professional digital profile
- 1. Building a professional digital profile @lisaharris 16th October 2014
- 2. Building a professional digital profile • What are employers doing? • What can job seekers be doing during their studies? • Tools that I use • Digichamp case studies – past and present
- 4. Finding me online www.about.me/lisa.harris www.twitter.com/lisaharris www.linkedin.com/in/lisajaneharris http://www.slideshare.net/lisaharris https://www.vizify.com/lisa-harris http://digitaleconomy.soton.ac.uk/people/lisa-harris/
- 5. Did you know…? Digital marketing principles can also be applied to ourselves to networks and attract potential employers Creative videos produced by candidates now play an important role in the job application process As do blogging, tweeting and participating in relevant online communities such as LinkedIn 38 million students and recent graduates are now on LinkedIn, its fastest-growing demographic. Socialnomics 2014 by Erik Qualmann
- 6. According to the British Computer Society… Employers increasingly require validation of digital literacy skills and employability can depend on it. Why is Digital Literacy important to employers and employees? • Digital literacy is required in 77% of all employment • Digital literacy is expected to be required in 90% of all employment by 2015 • Employability for graduates increasingly requires a broad range of digital literacy skills • Employers expect graduates to be able to communicate using digital media” (http://www.bcs.org/category/17854)
- 7. Digital Literacy • “Digital literacy is the ability to locate, organise, understand, evaluate, and analyse information using digital technology. It involves a working knowledge of current tools and an understanding of how they can be used” • “The active management of online activities such as collaboration, networking , content creation and curation in order to “stand out from the crowd” in today’s job market” • “an ability to respond positively to change”
- 8. “Life-wide” and “life-long” learning Contacts Teachers Experts Classmates Friends Family Coworkers Video Conferencing Synchronous Communication Mobile Texting Microbloging Instant Messaging RSS Wikis Subscriptions readers Blogs Podcasts Social Networks Social Bookmarking Information Evaluating Resources Scholarly Works Library/ Management Texts Open CourseWare Locating Experts Wendy Drexler (2008)
- 10. So what are employers doing? • According to a recent study by Jobvite – 92% of recruiters use social media in the hiring process – 80% had been positively influenced by a candidate’s professional social network profile – 78% had been negatively influenced towards a candidate’s inappropriate use of social media • The best candidates might not be actively looking for a new job (up to 90% of the workforce) • Social media can identify the best talent , encourage conversation and build relationships with them • Enables recruiters to promote their company as “a great place to work”
- 11. Why should you care? A standard CV is no longer sufficient to stand out from the crowd in a global and rapidly evolving job market. “We are currently preparing students for jobs that don’t yet exist, using technologies that haven’t been invented, in order to solve problems we don’t even know are problems yet.” - Karl Fisch, “Did You Know” http://www.youtube.com/watch?v=YmwwrGV_aiE
- 12. So what should job seekers do? • Recognise that building an online personal brand is now a critical aspect of career development • It boosts our reputation and gives us new skills in communication, creativity and reflective thinking. • The information we display on social networks should actively encourage rather than discourage potential employers • Don’t “opt out” - finding NOTHING about a person on a Google search creates a negative impression too
- 13. The Future of You “Welcome to a new era of work, where your future depends on being a signal in the noisy universe of human capital. In order to achieve this, you will need to master three things: self-branding, entrepreneurship, and hyperconnectivity.” By Tomas Chamorro-Premuzic, in the HBR blog
- 14. Dare you Google yourself...?
- 15. www.employadam.com • The original video • Why it works • The follow up video
- 16. Using social media to get a job • Connect (LinkedIn, FB, Twitter) • Collaborate (Skype, Dropbox, Google Drive) • Create (Wordpress, Soundcloud, Pinterest, YouTube/Vimeo) • Curate (ScoopIt, Delicious, Slideshare)
- 19. Blogs: pulling it all together • Use the blog framework as a central point pulling in your other social media content: – Tweets – Flickr – LinkedIn – Vimeo - Slideshare – Pinterest - Soundcloud - YouTube • You can also embed other social media within individual blog posts • Video is increasingly important, especially authentic user generated content • Provide sharing buttons • These activities provide a regular supply of “googlejuice” to the blog
- 20. Google likes blogging • Social media interaction with digital content is the *biggest influence* on its search visibility: 1. Facebook shares 2. Facebook comments 3. Facebook likes 4. Tweets http://www.socialmediastrategist.co.uk/blog/1- news/175-social-media-seo
- 21. Digital Footprints: the practicalities • It requires a long term strategy to develop a digital “footprint” which demonstrates our skills, and build an appropriate network of contacts. • The successful author and speaker Chris Brogan talks about “paying it forward” – meaning we should give before we receive. • For a more negative view of “digital tattoos”, see this TED video presented by Juan Enriquez of Harvard
- 23. Reppler • Go to http://reppler.com and check your own social media profiles. The tool highlights any inappropriate content, and shows you what aspects of your information are publically available. Then you can connect directly to Facebook to edit your privacy settings and adjust the visibility of your content as necessary. • This exercise does require you to allow Reppler access to your social media accounts as explained in their privacy policy • “Every potential candidate for 2040 presidental election is now unelectable due to Facebook” - satire
- 24. Web Science Institute • The Web Science Institute brings together world-leading multidisciplinary expertise to tackle the most pressing global challenges facing the World Wide Web and wider society today. • Events – Barry Wellman 31st October 6pm @unisouthampton • Funded PhD opportunities • WSI Blog 24
- 25. Digital Champions Sam Su Oliver Bills Panos Grimanellis Marina Sakipi George Georgi ev Hamed Ayhan Hame d Ayhan Farnoosh Berahman Manish Pathak Ivan Melendez Ahmed Abulaila Lucy Braiden Alessia Fiochi 25
- 26. Digichamps: Ivan Melendez • KISM MSc @ Southampton 2012 • Helped out with employability workshops and university events • Now working for Hootsuite in Vancouver • http://moocs.southampton.ac.uk/digital-marketing/ 2014/10/10/building-professional-online- profile/
- 27. Digichamps: Flo Broderick • Took Digital Marketing and CI modules, learned interviewing skills and video editing • Helped out in a big way at Digital Media Europe • Masterminded student contribution to Digital Literacies Conference • Provided student perspective on our research into online learning MOOC filming in Portus • Now in Madrid working for Telefonica Digital 27
- 28. Joining the Digichamps • More information: – Digichamps Blog – Facebook Group – What do the Digichamps do? (video) • Digichamps help staff and students with educational applications of new technologies, build professional online profiles, and manage social media for live events. • Students from all University Faculties & all levels of study • Send a note to Lisa explaining why you would like to join the Digichamps and highlighting the skills you offer / would like to develop 28
- 29. Getting started: useful resources • Social media for the terrified (by Sue Beckingham, Sheffield Hallam) • http://www.southampton.ac.uk/careers/stude nts/events/online.html - webinar on digital footprints (8 mins) • Time spent online to exceed time watching TV in 2014 (eMarketer research) • The digital revolution is still gearing up (Marketing Week) 29