Building a Professional Image
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The document discusses how to build a professional image or personal brand. It notes that perceptions are formed based on factors like appearance, communication skills, work quality, and ethics. While initial impressions can be lasting, ultimately one's professional reputation depends more on consistently demonstrating competence, integrity, and value through their work over time. The document advocates focusing less on manipulating perceptions and more on developing skills, delivering quality work, treating others well, and allowing one's character to shape others' views of their professional brand.
Building a Professional Image
- 1. Building a Professional Image (personal brand) Brad Nickel brad@captivacomunications.com http://captivacomunications.com
- 2. What is your image of a CEO?
- 4. Is this professional? http://youtu.be/4YBxeDN4tbk Click to watch the video
- 5. What should a professional image class be about?
- 6. Why / when is image important?
- 7. Branding does not have to be fake or inauthentic
- 8. Branding can be real...
- 9. What is your image for these brands? Why? What do others think?
- 10. What is your image for these brands? Why? What do others think?
- 11. Write down what you perceive about the following images. Do you think your initial perception matches up with who they actually are or perceive themselves to be?
- 21. What is an image?
- 23. Define your image: Write 5 descriptions of how you think you are perceived now and 5 more relevant to how you want to be perceived in 10 years.
- 24. Do you think your perceptions match up with your best friend's perception of you? Boss? Co-workers? The clerk at the convenience store? Does it matter? Is your perception more accurate than theirs?
- 25. What would mom say? Really. What would your Mom say her image is of you? What doesn't she know?
- 26. How ridiculous is it that we live our lives based on silly perceptions... when every perception is different?
- 27. To perceive is to suffer. Aristotle
- 28. Now, what do you want your image to be? Why?
- 29. Who are you?
- 30. • Father • Great Boss • VP of Marketing • Horrible Boss • Teacher • Mean • Husband • Silly • Outspoken • Loud • Crazy • Leader • Loving • Follower • Pretty Fearless • Strong
- 31. Is it possible for us to "build a professional image"?
- 32. Is it possible for us to "build a professional image"?
- 33. What can make you appear professional? • The work you do and how your do it • Your appearance • How you speak • Your writing skills • How you handle stress • Presentation skills • Certifications / Degrees • Ethics • Manners • Mannerisms • Loyalty
- 34. It's all about PERCEPTIONS
- 36. We spend most of our lives worrying about what other people think about us.
- 37. How are perceptions formed? First Perceptions can be lasting
- 38. Components of first impressions
- 39. Gender
- 40. Age
- 41. Appearance
- 42. Body Movement
- 43. Personal Space
- 44. Touch
- 45. The words you say
- 46. What is a perception? • An opinion based on • appearance • past action • gossip / opinions of others
- 47. • Culture • Bias • Prejudice What can impact perception?
- 49. How do you build "Brand You"? • Many of us start with appearance: • Professional wardrobe • Hair • Weight
- 50. Ultimately its on us • Reality • Who are you? • Rather than build an image, you can be a professional • Ethics, value, demeanor • Must come from within
- 51. We can all smell a rat • People that refuse a trust relationship • People who manipulate situations to their advantage all the time • People who are more worried about their image than the actual work they do
- 52. Once you play the perception/image game, it can be difficult to quit.
- 53. How can you "build" a professional image?
- 54. Solid, but not elaborate (don't create extra work) appearance
- 55. Hard work but don't work hard
- 56. What do you do... best?
- 57. Resumes
- 58. Resumes
- 59. Skills / Bio
- 60. Skills / Bio
- 61. Online branding • Work all of them • Relationships = opportunity • LinkedIn recommendations • Give to get • Reuse in other ways • Testimonials with you as product
- 62. Get a blog - now SEO, Profile, Learn, Be The Expert
- 63. My resume is lacking...
- 65. Break the job down into tasks
- 66. What did you create or fix?
- 67. How have you led (job or other)
- 68. Interviews - What will you do for them? • Who are they • What is their motivation to hire • How can you help them improve - positively • How long have they been there
- 69. Deliver on promises and commitments
- 70. Under-promise Over-deliver There will ALWAYS be obstacles to overcome and people to get onboard(or go around). Being a hero doesn't mean being unrealistic. Double(at least) every time estimate
- 71. Speak your mind, but professionally and with compassion
- 73. Offer help with no strings attached
- 75. We live driven by our EGO, but how much is up to us.
- 76. We spend most of our lives worrying about what other people think about us.
- 77. Imagine how much better life would be... If you could turn it off. You can't, but you can see your perceptions and thoughts and slow them and reduce their impact. Watch.
- 78. The secret is that we usually are nothing like what we think we project...
- 80. Fear is only a thought and emotion
- 81. Try everything and anything
- 82. http://youtu.be/4YBxeDN4tbk Click to watch video
- 83. You got the gig... Now what
- 84. Communications
- 85. Anger Management The #1 gig/relationship killer - useless
- 86. Admit mistakes when they happen
- 87. Exit gracefully (no matter what)
- 88. Every relationship matters and can help or haunt you later
- 89. Be the perception you want people to see