Building a world class IT service organisation requires establishing a sense of urgency, creating a guiding coalition, developing a vision and strategy, and communicating that vision. It also requires empowering broad-based action, generating short-term wins, consolidating gains, and anchoring new approaches in the organizational culture. Key elements include commitment, credibility, having the right strategy and culture, capable people, and effective processes supported by partners. The organization must display courtesy, skills, integrity, reliability, responsiveness, assurance, empathy, and provide tangible products, with awareness in communication and understanding.