Building a writer's platform with social media
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The document discusses the importance of building a writer's platform via social media, emphasizing that successful writers must dedicate time to self-promotion. It outlines key strategies for effective engagement on platforms like Twitter, including regular posting, using images and hashtags, and fostering genuine connections. The author shares personal experiences and insights on increasing follower count and refining online presence, suggesting that following established rules can lead to accelerated growth in audience engagement.
Building a writer's platform with social media
- 1. with Social Media Building a Writer’s Platform David Wood @prototypo
- 3. “Even the most successful writers need to invest large amounts of time and resources in promoting themselves.”
- 4. Page 93. Create Your Writer Platform WRONG: “I am on Twitter and just love it.” CORRECT: “I have more than 10,000 followers on Twitter.”
- 6. Social Networks Used 14-17 18-34 35-54 Total Facebook 63.7% 83.2% 74.1% 76.8% YouTube 81.9% 77.6% 54.2% 66.4% Twitter 31.0% 38.7% 28.3% 32.8% Instagram 56.4% 37.2% 16.0% 28.5% Google+ 24.6% 25.0% 20.4% 22.7% LinkedIn 1.5% 15.9% 20.0% 16.6% Snapchat 36.8% 21.2% 4.2% 14.2% Tumblr 23.8% 15.6% 5.7% 11.5% by age, July 2014, % of respondents in each group Vine 11.1%, WhatsApp 6.8%, reddit 6.2%, Flickr 5.4%, Pinterest 1.5% Source: NuVoodoo press release, August 28, 2014
- 7. @DanCitizen
- 8. Dan’s Rules 1. Have a theme 2. Post regularly (10-12x/day) 3. Use images & hashtags 4. Send 2/3 other people’s tweets 5. Follow to be followed Twitter karma is “consistency & presence”. Find your tribe.
- 11. Rayne's Rules 1. Only follow people you want in your audience 2. Do not use tools to buy traffic! 3. Be respectful of your audience
- 12. Which One Attracts Clicks?
- 13. Optimal photo size: 440 x 220 pixels Which One Attracts Clicks?
- 14. GetPrismatic.com BufferApp.com CrowdBooster.com unfollowers.com Find material to post Schedule posts Analyze your traffic Track/manage followers HootSuite.com Schedule posts
- 17. My Progress Roughly doubled Twitter followers in two months Established new blog dedicated to just my writing
- 18. Alignment of Web Properties
- 19. Lessons Learned • My presence is reasonably good • I struggle with consistency e.g. rapid follow-back, use of images • Need to align my “tribe” with my writing • Should make better use of Twitter Lists Following the rules should increase the speed of growth. The process actually works.
- 20. Sources From Papyrus to Pixels http://econ.st/1oXrd0s Authorpreneurship http://econ.st/1CjFyws 2015 Guide to Literary Agents http://amzn.to/1Bpub2N Twitter for Writers http://amzn.to/1FTFVkd