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Building an
Effective
website
1. Content

Helps users obtain information on what
services/products offered. Content will also
assist with Search Engine Optimization.
2. Load Time

With more and more information becoming readily
available, the longer a person has to wait to
get information, the quicker he/she will leave
your site.
3. Tags

Proper tags help search engines organize and
display your website when people are searching
for you or your services/products.
4. Alt Text

Provides extra information for images on your
site which may not be visible to all. It also
assists search engines to identify what an
image is and if it is relevant to what a person
is searching.
5. Responsive Design

Ensures your site renders on all devices
appropriately providing consumers the best user
experience based on the device they are using.
6. Easy Navigation

Important for users’ experience. If they can’t
easily find what they are looking for, they
will quickly leave and likely head to your
competitor.
7. Analytics

Knowing how your viewers are using your site is
imperative. By identifying where they go and
where they leave, you can adjust your site for
greater success.
8. Social Media

Maximizes online exposure and integrates social
media with your website. Lets viewers know
where else they can find you and encourage them
to engage with your brand.
9. Contact Info

Be accessible. Keep it easy for users to
contact you if they need more information.
10.Ownership

Ensure you own your website and the content on
it.
For more information:
Cecilie Burleson
cburleson@westhawaiitoday.com

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Building an Effective Website

  • 2. 1. Content Helps users obtain information on what services/products offered. Content will also assist with Search Engine Optimization.
  • 3. 2. Load Time With more and more information becoming readily available, the longer a person has to wait to get information, the quicker he/she will leave your site.
  • 4. 3. Tags Proper tags help search engines organize and display your website when people are searching for you or your services/products.
  • 5. 4. Alt Text Provides extra information for images on your site which may not be visible to all. It also assists search engines to identify what an image is and if it is relevant to what a person is searching.
  • 6. 5. Responsive Design Ensures your site renders on all devices appropriately providing consumers the best user experience based on the device they are using.
  • 7. 6. Easy Navigation Important for users’ experience. If they can’t easily find what they are looking for, they will quickly leave and likely head to your competitor.
  • 8. 7. Analytics Knowing how your viewers are using your site is imperative. By identifying where they go and where they leave, you can adjust your site for greater success.
  • 9. 8. Social Media Maximizes online exposure and integrates social media with your website. Lets viewers know where else they can find you and encourage them to engage with your brand.
  • 10. 9. Contact Info Be accessible. Keep it easy for users to contact you if they need more information.
  • 11. 10.Ownership Ensure you own your website and the content on it.
  • 12. For more information: Cecilie Burleson cburleson@westhawaiitoday.com