Building communities on social media.final
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This document discusses how to build communities using social media. It emphasizes that people inherently want to belong and engage with others. To be successful, one must understand their audience, focus on clear goals for engagement, help users generate and share content through various channels, and regularly measure and analyze results to test improvements over time. Quotes throughout highlight how social media allows everyone to have a voice if the platform fosters giving people power and engaging them regularly.
Building communities on social media.final
- 1. Building communities with social media Lucy Gower @lucyinnovation
- 4. Human beings can't help it: we need to belong.
- 10. Haiti fundraising - farmville
- 12. „The more you engage with customers the clearer things become and the easier it is to determine what you should be doing‟ John Russell, President, Harley Davidson
- 18. Decide what to measure • Agree what success looks like • Collect relevant data • Get some measurement tools • Analyze your data • Test and refine • Communicate results
- 20. “Build it, and they will come” only works in the movies. Social Media is a “build it, nurture it, engage them, and they may come and stay.” Seth Godin
- 22. “When you give everyone a voice and give people power, the system usually ends up in a really good place.” Mark Zuckerberg, CEO & Founder of Facebook
- 24. Every employees job Deliver WOW Through Service
- 25. How we make decisions 14% of consumers trust advertisements 90% of consumers trust peer recommendations Source: “Marketing to the Social Web,” Larry Weber, Wiley Publishing 2007
- 29. How to build engagement • Tell stories • Use images and video • Make your supporter the hero • Be different • Regular communication • Help users generate content • Facilitate sharing • Be human
- 39. Top tips • Understand your audience • Focus on what you want to achieve • Help everyone to broadcast • Use a range of channels • Set measures • Analyse your results – what do they mean? • Test and refine • Minimise risk
- 40. Find out more www.sofii.org Innovation still rules Joe Saxton and Lucy Gower Networked non profit Beth Kanter Switch and Made to Stick Chip and Dan Heath Tribes Seth Godin Here Comes Everybody Clay Shirky Enchantment Guy Kawasaki The Art of Woo G Richard Shell and Mario Moussa Making ideas Happen Scott Berkun Speed of Trust Stephen Covey
- 41. Questions @lucyinnovation lucy@lucyinnovation.co.uk lucyinnovation.co.uk
Editor's Notes
- #18: Good example of how to get involved not with a money ask – first. Summaries why it is good. Sharing – the difference – mobile
- #26: This is especially important when we know that we also make decisions based on recommendations of our friends – repeat business. This applies to the context of fundraising – what causes we support – what events we attend. Peer to peer fundrisising – a recommendation is gold