Digital at UNICEF UK
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The document discusses the outcomes of a strategic digital communications seminar held on July 12, 2012, in London, focusing on UNICEF UK's digital journey and strategy. Key impacts included a significant increase in social media engagement, website visits, and improved internal practices, while also highlighting challenges related to planning and resource allocation. The presentation emphasizes the importance of embedding capacity building and refining strategies to enhance digital communication efforts.
Digital at UNICEF UK
- 1. Strategic Digital Communications Seminar 12 July, 2012, London #CCdigital
- 2. Digital @UNICEF_UK Laila Takeh @spirals Sarah Epstein @sarepst
- 3. Source: Stanford Social Innovation Review Oct 2011
- 5. UUK Digital Journey Review Set up ?? • Consultant • Digital Hub
- 7. Set up
- 8. UUK Digital Journey Review Set up Refine Embed • Consultant • Digital Hub • Understanding • Capacity • Strategy building • Roles • Planning • Tools • Investment
- 9. Refine Source: Stanford Social Innovation Review Oct 2011
- 10. Refine Strategy & Roles
- 11. Embed Capacity building Skills matrix • All • External facing • Champion • Super user
- 12. Embedding : in practice
- 13. How it was different
- 14. Some of the impact • 3,000 new twitter followers • Trended in 7 out of 9 on twitter (UK) • 24,100 social mentions including UNICEF • 156,220 website visits • c2,000 daily site views • Hundreds of print articles • Better internal working practices
- 15. Embed Challenges • Planning • Understanding still mixed • Need to be concrete Vs flexible • Investment • Specific cases for shifting time and money • Resource balancing
- 16. Thanks Laila Takeh @spirals Sarah Epstein @sarepst
- 17. END SLIDE
- 18. Owned media Bought media Earned media Website Microsite/s Email Search Display Affiliates SM Partners Team 1 Team 2 Team 3 Team 4