Building cross functional product teams
- 1. Building Cross-functional product teams Joel Johnson @tribaxy @joelxjohnson
- 2. Introduction • What is a product? • Parts of a product ▫ User ▫ Technology ▫ Business
- 3. Cross-functional product team • Design • Development • Business ▫ Marketing ▫ Sales ▫ Management ▫ Metrics
- 4. Design • User needs • Visual design • User experience ▫ UX research ▫ Interviews, User personas • Prototyping ▫ Wireframes, Mockups • UI/UX designer, Product designer, Interaction designer
- 5. Development • Technology stack • Cloud Infrastructure • Database • Programming languages • Libraries/frameworks • Software engineer, DevOps engineers, PHP developer
- 6. Designer/Developer relationship • Wrong way ▫ ‘make it pretty’ ▫ Design files handoff • Right way ▫ Early collaboration ▫ Talk to users together ▫ Open communication ▫ Use standardized systems
- 7. Collaboration with Product manager • Product manager role ▫ Bridge gap across functions ▫ Product definition ▫ Vision ▫ Strategize • Focus on the user • Share the same vision • Open communication
- 8. Design Sprint • 5 steps • Everyone in product team involved • Steps ▫ Understand ▫ Sketch ▫ Decide ▫ Prototype ▫ Test
- 9. Understand the problem • Interview users ▫ Who are the users? ▫ What are their pain points? ▫ What is the context? ▫ Current solutions/alternatives • Map out user flow
- 10. Sketch • Ideate • Explore similar solutions • Sketch out solution individually
- 11. Decide • Review sketches • Critique • Vote • Storyboard sequence
- 12. Prototype • Use basic design tools • Nothing too fancy • Mid-fidelity mockup • Tools ▫ Balsamiq ▫ Adobe XD ▫ Sketch ▫ InvisionApp
- 13. Test • Interview users using prototype • Observe • Take notes • Learn what works
- 14. Benefits • Everyone understands the problem • Share the same vision • Problem solved & tested quickly • Teamwork
- 15. Other methodologies • Lean ▫ Build ▫ Learn ▫ Feedback • Agile ▫ Iteration ▫ Continuous integration ▫ Continuous feedback
- 16. Summary • Focus on user • Have a compelling vision • Open communication