Product design - a designer's perspective
- 1. product success - from a designer’s perspective Xiaodan Wang XD Lead Consultant
- 2. my goal for today - practical and useful what defines a good product? how to do quick and dirty user testing and prototypes? what comes first, quality or speed? how to find good designers?
- 3. questions what defines a good product? how to do quick and dirty user testing and prototypes? what comes first, quality or speed? how to find good designers?
- 4. what defines a good product what are the good products that you could think of?
- 5. what defines a good product what qualities do they have in common? • useful - the idea • usable - the interactions • desirable - the emotions
- 6. what defines a good product what can designers do to achieve these qualities? • understand the users and their needs, define the USPs, create use cases - useful • easy to use, achieve user goals quickly - usable • aesthetically pleasing, attention to detail - desirable and how do they achieve these?
- 7. competitor analysis user experience research interaction design visual design prototyping front-end review performance analysis & iterative improvement
- 8. competitor analysis user experience research interaction design visual design prototyping front-end review performance analysis & iterative improvement
- 9. thoughtworks case study - useful, usable & desirable
- 10. what defines a good product? design is not just about creativity or look and feel, it provides a systematic thinking process that ensures the product success designers should have high level of involvement in the product, starting at the very beginning as executives and product leads discuss what they should build
- 11. what defines a good product? “Here, the designers will be in almost every conversation about their product” - Kate Aronowitz, facebook design director
- 12. questions what defines a good product? how to do quick and dirty user testing and prototypes? what comes first, quality or speed? how to find good designers?
- 13. how to do quick’n’dirty user testing and prototype why bother with user testing? understand the users validate product concept get real feedback on product feature & interactions, earlier & faster
- 14. how to do quick’n’dirty user testing and prototype how to do it: define user criteria: age, gender, socio-economic class... how to get the users: your colleagues, mailing list, social & pro networks, word of mouth... (provide incentives)
- 15. how to do quick’n’dirty user testing and prototype what to test: specific feature/interactions - 1-1 interviews get new ideas or define unmeet needs - workshops, focus groups create user personas, general market info - online surveys...
- 16. how to do quick’n’dirty user testing and prototype prototypes • paper prototype (by hand)
- 17. how to do quick’n’dirty user testing and prototype prototypes • interactive wireframes (balsamiq, axure...)
- 18. how to do quick’n’dirty user testing and prototype prototypes • linked static images (firework, photoshop...) • interactive prototypes (dreamweaver, or get a front end developer if you could afford)
- 19. questions what defines a good product? how to do quick and dirty user testing and prototypes? what comes first, quality or speed? how to find good designers?
- 20. quality or speed? 1) how do you define quality? 2) how do you develop the product?
- 21. quality or speed? 2004 2008 2012
- 22. quality or speed? 1) what matters to your users the most? 2) what is that ONE thing your product does the best? p.s. validate design ROI through user testing
- 23. questions what defines a good product? how to do quick and dirty user testing and prototypes? what comes first, quality or speed? how to find good designers?
- 24. how to find good designers not easy in Singapore... • recommendations • linkedin, job sites, design universities • make sure you like the portfolio • do a design test - junior-mid weight designer
- 25. how to find good designers working arrangements • to begin with - freelance or part-time, local or remote working • once the business is stable - build a design team: • user experience designer • design researcher • prototyper or front-end developer
- 26. useful references 9 essential Principles for Good Web Design facebook design history export a clickable PDF from balsamiq mockups
- 27. How can we help? ThoughtWorks is a global custom software solutions consultancy trusted by many of the world’s leading businesses with their most complex and critical systems. We deliver consulting grounded in delivery expertise, build custom applications and help organisations across all market sectors to drive IT efficiency – working to an exceptionally high standard. Contact us xiaodan wang | xiaowang@thoughtworks.com www.thoughtworks.com Private and Confidential. © 2012 ThoughtWorks. All rights reserved.