Building Messenger Bots
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The document discusses building messenger bots that engage with over 1.2 billion users, enabling businesses to enhance customer interactions and streamline services. It details the technical setup, including API usage for sending and receiving messages, and emphasizes the importance of user-friendly designs and clear communication. Best practices for bot development are provided, highlighting strategies for discovery, engagement, and messaging policies.
![Persistent menu
curl –X POST –H “Content-Type: application/json” –d ‘{
“setting_type”:”call_to_actions”,
“thread_state”:”existing_thread”,
“call_to_actions”: [
{
“type”:”web_url”,
“title”:”Create List”,
“url”:"https://messenger-taskbot.herokuapp.com/create"
},
{
“type”:”postback”
“title”:”My Lists”
“payload”:”DEVELOPER_DEFINED_PAYLOAD_FOR_MY_LISTS”
},
{
“type”:”postback”
“title”:”Shared With Me”
“payload”:”DEVELOPER_DEFINED_PAYLOAD_FOR_SHARED_WITH_ME”
}
]
}’ “https://graph.facebook.com/v2.6/me/messenger_profile?
access_token=PAGE_ACCESS_TOKEN”](https://image.slidesharecdn.com/buildingmessengerbots-190228094430/85/Building-Messenger-Bots-20-320.jpg)
Building Messenger Bots
- 3. 135 DEVELOPER BENEFITS Multi-platform Any server-side lang Instant updates/ feedback/learning USER BENEFITS No install No registration Consistent UI Quick time to value
- 5. 137 Messenger drives business results across the customer life-cycle RAISE AWARENESS ACQUIRE CUSTOMERS PROVIDE SERVICE
- 9. Create experiences in Messenger Drive discovery and engagemen t Measure impact on business objectives
- 10. How to build your bot
- 12. Prerequisites
- 13. FACEBOOK APPYOUR PAGE interactivity identity connectivity managemen t
- 14. Receive
- 16. Set up Webhooks messages messaging_postbacksmessage_deliveries message_reads message_echoes
- 17. Thread
- 18. Greeting text curl –X POST –H “Content-Type: application/json” –d ‘{ “setting_type”:”greeting”, “greeting”:{ “text”:”Hi, {{user_first_name}}! Explore...” } }’ “https://graph.facebook.com/v2.6/me/ messenger_profile?access_token=PAGE_ACCESS_TOKEN”
- 19. Get started curl –X POST –H "Content-Type: application/json" -d '{ "get_started":{ "payload":"GET_STARTED_PAYLOAD" } }' "https://graph.facebook.com/v2.6/me/messenger_profile? access_token=PAGE_ACCESS_TOKEN"
- 20. Persistent menu curl –X POST –H “Content-Type: application/json” –d ‘{ “setting_type”:”call_to_actions”, “thread_state”:”existing_thread”, “call_to_actions”: [ { “type”:”web_url”, “title”:”Create List”, “url”:"https://messenger-taskbot.herokuapp.com/create" }, { “type”:”postback” “title”:”My Lists” “payload”:”DEVELOPER_DEFINED_PAYLOAD_FOR_MY_LISTS” }, { “type”:”postback” “title”:”Shared With Me” “payload”:”DEVELOPER_DEFINED_PAYLOAD_FOR_SHARED_WITH_ME” } ] }’ “https://graph.facebook.com/v2.6/me/messenger_profile? access_token=PAGE_ACCESS_TOKEN”
- 21. Send
- 22. Two types of messaging on the Messenger Platform Follow policy for Standard Messaging and Subscription Messaging Message for 24 hours and/or send 1 message outside the window Within Go beyond 24h with tags and some templates (receipts, airline notifs) Beyond 24hrs Subscriptions beta for news, productivity and tracking use cases Everyday
- 23. Your bot Messenger APISEND Graph API curl –X POST –H “Content-Type: application/json”–d ‘{ “recipient”:{ “id”:”USER_ID” }, “message”:{ “text”:”BAR” } }’ “https://graph.facebook.com/v2.6/me/messages? access_token=xyz"
- 25. Send templates GENERIC RECEIPTBUTTON LIST
- 28. Webview and extensions — Sharing BROADCAST
- 29. Webview and extensions — Chat extensions composer drawercurrent_thread
- 30. Get discovered
- 31. Help people communicate with your business WEBSITE PLUGIN FACEBOOK PAGE CTA MESSENGER CODE WELCOME SCREEN MESSENGER LINKSm.me/yourbot Send to Messenger
- 32. Get discovered —Web plugins Send to Messenger Message Us
- 33. Get discovered { "sender":{ "id":"USER_ID" }, "recipient":{ "id":"PAGE_ID" }, "timestamp":1458692752478, "referral": { "ref": ref_data_in_m_dot_me_param, "source": "SHORTLINK", "type": "OPEN_THREAD", } } m.me/yourbot
- 35. Get discovered - Discover surface
- 36. Drive discovery of your Messenger experience with News Feed ads FACEBOOK NEWS FEED MESSENGER
- 37. Continue the conversation and re-engage with customers on Messenger with sponsored messages THREADMESSENGER HOME
- 39. Best practices
- 40. • Be brief • Mix conversation and UI • Avoid intermittent states • Be predictable • Fail gracefully DESIGN PRINCIPLES
- 41. • Preserve your brand • Don't setup new entities • Set expectations • Provide context VOICE & FEEL
- 42. • 200 OK HTTP • echoes for consistency • Persistent menu • Get started button PRO TIPS • PSID’s no ASID’s • Attachment reuse • Rate limits
- 43. • https://developers.facebook.com/docs/ messenger-platform/ • https://github.com/fbsamples/messenger-bot- samples/ • Join Messenger Platform Developer Community RESOURCES