Building Relationships With Blogs and Social Media
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The document discusses the evolution of building educational relationships from traditional authority based on diplomas to a modern context where authority and trust are established through demonstrated knowledge and openness. It highlights the role of blogs as interactive, community-driven platforms that facilitate trust-building and engagement in social media. The North Dakota State University is noted for utilizing its own blogging tool to enhance communication in agriculture and university extension.
Building Relationships With Blogs and Social Media
- 1. Building Relationships With Blogs & Social Media Bob Bertsch North Dakota State University October 14, 2009
- 2. Building Relationships - In the Print Era - Educational relationships were based on authority - The authority of the instructor or author came from one or many diplomas - Diplomas were granted by institutions made up of individuals with the authority to vouch for the original instructor/author's authority - Where did the authority of the diploma-granting institution come from?
- 3. Building Relationships - In the EM Era - Educational relationships are built on authority and trust - The authority of the instructor or author comes less from diplomas and more from demonstrated knowledge - Authority means nothing with out trust, and today people distrust those with authority - You build trust by being open: giving up some of your traditional authority, letting people see your personality and consistently engaging in community conversations
- 4. Building Relationships - Using Blogs What are blogs? Easy-to-update web sites written in a journal style with articles that appear sequentially based on date. • Blogs have an archive, links,time-stamps and a chronological listing • Blogs are personalized, community-linked, social and interactive • Blog content drives much of the social media traffic in Twitter and other tools
- 5. Building Relationships - Creating a Blog NDSU Agriculture & University Extension has it's own blog tool, called Roller. www.ag.ndsu.edu/roller
- 6. Source: Overdrive Interactive – www.overdriveinteractive.com
- 7. Source: Overdrive Interactive – www.overdriveinteractive.com