Building Talent Communities & Pipelines

Performance-based Hiring The Official Rules for Hiring Top Talent The Future of Sourcing Based on Lou Adler’s Hire With Your Head John Wiley & Sons, 2007 ©2008. All Rights Reserved. The Adler Group, Inc. www.adlerconcepts.com

Overview/Agenda A process for hiring top talent Are you a sourcing Neanderthal? Developing a Early-bird Sourcing Strategy The Next Phase in the Evolution: integrated, automated, and measured Talent Communities

Is Sourcing the Problem? There’s more to sourcing than finding candidates!

Hiring as a Business Process Performance Profiles Create Compelling Jobs Talent-centric Sourcing Target the Best People Evidence-based Interview Two Core Questions Integrated Recruiting Recruit from the Start Recruiter/Manager Partnership 1 2 3 4

Are You a Sourcing Neanderthal? The Olden Days Classified ads Hidden job market Boring Jobs 3 rd Party Recruiters Display ads The Internet Job boards Boring jobs Employer branding Job mobility More corp recruiters Web 2.0 Social Sites/ERP Aggregators Targeted & SEM Compelling jobs CRM/Pipelining 1990 2010 2000

The Early-bird Strategy EXPLORERS TIPTOERS NETWORKERS GOOGLERS HUNTERS & POSTERS

Early-bird “Day One” Strategy Key Sourcing Concepts Be called 1 st ! – Be found 1 st ! Allow for those “Just looking” Don’t sell the job, create interest

Create Pool Selection Criteria Work/projects Stretch Growth Comp Manager/Team Culture Work/Life Security Benefits Long-term Comp Early-bird “Day One” Strategy Key Sourcing Concepts Be called 1 st ! – Be found 1 st ! Allow for those “Just looking” Don’t sell the job, sell engaging

Hi-tech/Hi-touch Early-bird Strategy 1 2 3 4 5

Building Talent Communities & Talent Pipeline’s

Who Is In A Talent Community? Talent Community Groups Prospective Candidates Passive Candidates Subscribers On Career Site Recruiters Contacts (Networks) Past Applicants Good Quality/Wrong Fit Import From ATS System Increases Return Applicants Current Employees Working Within Company Increases Referrals To Friends Enhances Internal Transfers Past Employees (Alumni) Maintains Ongoing Contact Invites Boomerang Hires Amplifies Alumni Referrals

Typical Web 1.0 Online Recruiting Strategy Corporate Career Site Not Driving Direct Traffic Not Capturing Passive Candidates Not Measuring Sources Fragmented Candidate Databases/Networks Not Marketing To Applicants, Employees, Search Engines, Social Networks Career Site Job Search Apply Process ATS Powers Career Site Jobs Applicants $$ Job Boards Monster Career Builder Hot Jobs + 60,000 Others Candidates Active People Only < 1% Of Internet Users Machine Gun Apply Shared With Thousands Of Other Recruiters

How NOT To Build Your Community Visitors 90% Of Career Site Visitors Don’t Apply Apply 90% Lost You Only Hire 1 Person The Rest Are Then Trashed Most Site Visitors Lost Forever Your Career Site Only 10% Applicants In ATS

Highly Fragmented Talent Community ATS Employees Alumni

Attract Talent From Multiple Online Channels Career Site Search Engines Job Boards Job Aggregators College Recruiting Social Networks Alumni Recruiting Diversity Recruiting ATS/CRM Employee Referrals Blogs & Industry Groups Sourcing Tools Mobile Recruiting

How Jobs2Web Helps Marketing Platform Job Boards Talent Landing Pages Job Distribution Talent Community Live Chat Dash Board Email/RSS Marketing Social Networking Candidate Tracking Job Marketing SEO/Organic SEM/PPC Social Networks Job Classifieds Employee Referrals Past Applicant & Alumni Mobile Recruiting RSS/Blogs/PHP’s Join Talent Community Career Site Job Search Apply Process ATS Powers Career Site (Process Management) Jobs Applicants

Targeted Talent Landing Pages Help Attract & Convert Branded to company. Uses logo, style and content Links to your existing career site Custom URL of your choosing Targeted recruitment messaging. By keyword & location By brand/division, or recruiter Captures passive job seekers. Via email capture or RSS feed Automatically emails future jobs Matching jobs from ATS. Candidates 1 click to apply for jobs Scraped daily and optimized for search

Captures Candidate Info & Source Data Referral Source & Keywords (Search Engine, Friend, Job Board) Keywords/Categories Subscribed To Jobs Applied To IP Address (City, State, Zip) Hidden Fields Captures Candidates “Business Card” Data

Automated Job Matching & Marketing Finds Matching Members Emails Job Alert Drives Them To Site Cultivates Your Talent Community Bill Smith [email_address] Business Analyst Chicago, IL Jane Hanson [email_address] Web Developer Minneapolis, MN Stan Jones [email_address] Project Manager Boston, MA Leslie Neal [email_address] QA Tester San Diego, CA Jodi Carlson [email_address] Graphic Design Austin, TX Jeff Berg [email_address] Sharepoint Admin Portland, OR Your Career Site Job Title: Business Analyst Location: Chicago, IL Keywords: Project Manager Sharepoint Job Title: Business Analyst Location: Chicago, IL Keywords: Project Manager Sharepoint Job Title: Business Analyst Location: Chicago, IL Keywords: Project Manager Sharepoint

Capture More & Lost Applicants 50% 99% 10% +25% to +50% Increased Applicants By 30% Captured In Talent Community Candidates In ATS CRM Recruiter Follow Up

Building Your Talent Community Grows Your Talent Community Bill Smith [email_address] Business Analyst Chicago, IL Jane Hanson [email_address] Web Developer Minneapolis, MN Stan Jones [email_address] Project Manager Boston, MA Leslie Neal [email_address] QA Tester San Diego, CA Jodi Carlson [email_address] Graphic Design Austin, TX Jeff Berg [email_address] Sharepoint Admin Portland, OR Your Recruiting & Sourcing Team

Pipelining Talent Even With No Jobs Open Adding thousands of “future” prospective candidates daily Fully automated matching & delivery of jobs Increased repeat and viral visitors to cut recruiting costs

Enhanced Interactive Tools For Recruiters

Targeted Messaging Into All Web 2.0 Channels

Social Media Integration Gets contacts off the social networks and into your talent community

Automatically updates your followers of new jobs Sends To Your Followers They Join Your TC You Get Candidates

Linking From Your LinkedIn Profile

Integrating Your Talent Acquisition Strategy Building data bridges to/from each domain Pushing jobs out in a relevant way. Pulling tagged members into your central community. Allowing members to self-update and manage their content flow. Measuring all aspects of the in/out traffic.

Measure All Interactive Recruiting Programs

Jobs2Web Recruiting Dashboard Shows Traffic

Talent Focused CRM Solution Begin linking to candidate profiles in all domains

Measure All Interactive Recruiting Programs Job Feeds craigslist Talent Landing Pages (SEO) Future (Paid Boards) Referrals Candidates Employees Mobile Marketing Social Networks Pay-Per-Click (SEM) Corporate Site

Summary and Next Steps Apply consumer marketing to sourcing Become an early-bird and early adopter Talent communities  the future Free Web 2.0 eval: info@adlerconcepts.com Jobs2Web: dberg@jobs2web.com Email & LinkedIn: [email_address]

Building Talent Communities & Pipelines

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