Building Teams for Growth and Innovation
Katherine Golden
Vice President of Engineering & Enterprise Architecture
Corbis
Technology advancements continue to bring disruptive change to
many of our industries. These demanding times carry an even
greater importance for Technology Leaders to identify new
opportunities for business growth.
This session will highlight approaches for building a highly
engaged technology team and fostering a culture of growth and
innovation.
2
Introduction
3
My Background
Analog Digital
Canvassing neighborhoods
door to door
Adept use of social media
and web
Paper greeting cards
Digital expression - E-cards,
IM, Facebook posts
Printed books, magazines,
newspapers
E-readers, blogs, online
advertising
Technology advancements continue to bring disruptive change
Tangled Web
Technologies
4
Necessity of Growth & Innovation
To maintain competitive advantage, companies need to innovate
cloud
mobile
big data
social media
online communication
web of things security 3D printing
smart TVs augmented reality
Technology advancements
continue to bring disruptive change
5
Innovation is Doing New Things
“Innovation is
1% inspiration and
99% perspiration”
- Thomas Edison
© Schenectady Museum; Hall of Electrical History Foundation/CORBIS
6
Building Teams for Growth & Innovation
1. Hiring great talent
2. Building culture of engaged employees
3. Programs targeted at growth & innovation
7
Building Teams for Growth & Innovation
1. Hiring great talent
2. Building culture of engaged employees
3. Programs targeted at growth & innovation
8
Modern Recruiting
• Invest in your employee brand
• Have fun with the job description
• Utilize non-traditional recruiting methods
9
Modern Recruiting
• Invest in your employee brand
• Have fun with the job description
• Utilize non-traditional recruiting methods
About the Position
In short, we are a little bit scrappy and nerdy, we
love sharpies, and we fear boredom, so we work
quickly and balance multiple complex projects. Our
projects are not “easy”, and you will learn the joy
of being thorough and multi-talented.
10
Modern Recruiting
• Invest in your employee brand
• Have fun with the job description
• Utilize non-traditional recruiting methods
• Employee Referral Programs
• LinkedIn
Since January 2013, LinkedIn has 200
million members worldwide
3 out of 4 users want to be approached
for other job opportunities
http://www.globalrecruitingroundtable.com
11
Hire Diversity
Diversity helps in collaborative innovation
© Schenectady Museum; Hall of Electrical History Foundation/CORBIS
12
Explore Internship Programs
• Relationships with local universities
• Provide hands-on experience
• Pipeline full-time positions
© Michele Constantini/ZenShui/CORBIS
13
Building Teams for Growth & Innovation
1. Hiring great talent
2. Building culture of engaged employees
3. Programs targeted at growth & innovation
14
Engage Employees
His secret - Believe in
employees and engage them
on a higher level
His secret - Asking
employees to look for
purpose in their jobs
© Kimberly White/CORBIS
© http://chipconley.com/
15
Support Risk Taking
The role of a leader
is not to have all the
right answers,
but rather to
create an atmosphere
that fosters
the ideas of others
© John Lund/Sam Diephuis/Blend Images/CORBIS
16
Challenge the Status Quo
Be willing to keep re-defining absolutely everything
17
Evolve Ideas
© ImageZoo/CORBIS
Recognize the
ongoing need for
continued
improvement
18
Building Teams for Growth & Innovation
1. Hiring great talent
2. Building culture of engaged employees
3. Programs targeted at growth & innovation
19
Happiness Matters
20
Connection to Customers
On-site customer visits
Customer service
© Ansgar Photography/CORBIS
© Eric Audras/Onoky/Corbis
© Helen King/CORBIS
Usability studiesSurveys
Metrics
© Ocean/Corbis
© Gregor Schuster/Corbis
21
Patent Program
Monetary award for inventors of patents
© Ben Hupfer/CORBIS
22
Hack Day
What can YOU
do in 24 hours?
What in the world is Hack Day?
In a nutshell, it’s a 24-hour period for developers
and other creative minds to build a prototype for
new ideas for Corbis, either individually or in teams,
and present those ideas to the Executive Team.
23
Regularly Tend the Garden
© Max Wagner/CORBIS
Water plants… pull weeds
24
Summary
25
Questions
© Colin Anderson/CORBIS

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Building Teams for Growth and Innovation

  • 1. Building Teams for Growth and Innovation Katherine Golden Vice President of Engineering & Enterprise Architecture Corbis Technology advancements continue to bring disruptive change to many of our industries. These demanding times carry an even greater importance for Technology Leaders to identify new opportunities for business growth. This session will highlight approaches for building a highly engaged technology team and fostering a culture of growth and innovation.
  • 3. 3 My Background Analog Digital Canvassing neighborhoods door to door Adept use of social media and web Paper greeting cards Digital expression - E-cards, IM, Facebook posts Printed books, magazines, newspapers E-readers, blogs, online advertising Technology advancements continue to bring disruptive change Tangled Web Technologies
  • 4. 4 Necessity of Growth & Innovation To maintain competitive advantage, companies need to innovate cloud mobile big data social media online communication web of things security 3D printing smart TVs augmented reality Technology advancements continue to bring disruptive change
  • 5. 5 Innovation is Doing New Things “Innovation is 1% inspiration and 99% perspiration” - Thomas Edison © Schenectady Museum; Hall of Electrical History Foundation/CORBIS
  • 6. 6 Building Teams for Growth & Innovation 1. Hiring great talent 2. Building culture of engaged employees 3. Programs targeted at growth & innovation
  • 7. 7 Building Teams for Growth & Innovation 1. Hiring great talent 2. Building culture of engaged employees 3. Programs targeted at growth & innovation
  • 8. 8 Modern Recruiting • Invest in your employee brand • Have fun with the job description • Utilize non-traditional recruiting methods
  • 9. 9 Modern Recruiting • Invest in your employee brand • Have fun with the job description • Utilize non-traditional recruiting methods About the Position In short, we are a little bit scrappy and nerdy, we love sharpies, and we fear boredom, so we work quickly and balance multiple complex projects. Our projects are not “easy”, and you will learn the joy of being thorough and multi-talented.
  • 10. 10 Modern Recruiting • Invest in your employee brand • Have fun with the job description • Utilize non-traditional recruiting methods • Employee Referral Programs • LinkedIn Since January 2013, LinkedIn has 200 million members worldwide 3 out of 4 users want to be approached for other job opportunities http://www.globalrecruitingroundtable.com
  • 11. 11 Hire Diversity Diversity helps in collaborative innovation © Schenectady Museum; Hall of Electrical History Foundation/CORBIS
  • 12. 12 Explore Internship Programs • Relationships with local universities • Provide hands-on experience • Pipeline full-time positions © Michele Constantini/ZenShui/CORBIS
  • 13. 13 Building Teams for Growth & Innovation 1. Hiring great talent 2. Building culture of engaged employees 3. Programs targeted at growth & innovation
  • 14. 14 Engage Employees His secret - Believe in employees and engage them on a higher level His secret - Asking employees to look for purpose in their jobs © Kimberly White/CORBIS © http://chipconley.com/
  • 15. 15 Support Risk Taking The role of a leader is not to have all the right answers, but rather to create an atmosphere that fosters the ideas of others © John Lund/Sam Diephuis/Blend Images/CORBIS
  • 16. 16 Challenge the Status Quo Be willing to keep re-defining absolutely everything
  • 17. 17 Evolve Ideas © ImageZoo/CORBIS Recognize the ongoing need for continued improvement
  • 18. 18 Building Teams for Growth & Innovation 1. Hiring great talent 2. Building culture of engaged employees 3. Programs targeted at growth & innovation
  • 20. 20 Connection to Customers On-site customer visits Customer service © Ansgar Photography/CORBIS © Eric Audras/Onoky/Corbis © Helen King/CORBIS Usability studiesSurveys Metrics © Ocean/Corbis © Gregor Schuster/Corbis
  • 21. 21 Patent Program Monetary award for inventors of patents © Ben Hupfer/CORBIS
  • 22. 22 Hack Day What can YOU do in 24 hours? What in the world is Hack Day? In a nutshell, it’s a 24-hour period for developers and other creative minds to build a prototype for new ideas for Corbis, either individually or in teams, and present those ideas to the Executive Team.
  • 23. 23 Regularly Tend the Garden © Max Wagner/CORBIS Water plants… pull weeds