Building the wings during takeoff
- 1. Building the wings, during takeoff Martyn Reding
- 2. Hello there
- 3. 1999 2019 Some background Ad agency Digital agency 2001 2017 Leading designers 2003 Leading team 2006 In house team 2010
- 4. Research Discovery Definition Deliver My approach
- 5. Research
- 7. Definition
- 8. Delivery
- 10. Content first • Content strategist Content production x3 UX Writer • UX writing guide • Publishing workflow • Content strategy • Platform strategy What went well /
- 11. Product days • Set out a product vision • Building each roadmap, together • Creating product vision-types What went well /
- 12. Test & learn setup • Shared space for all findings • Hypothesis template • The five flag system • No losers or winners Do you have a hypothesis? (if so what evidence is it based on?) What is the expected commercial benefit? Does the test help us improve the user experience? Have we done this before? Does this precede anything on our roadmap? What went well /
- 13. Onboarding • Welcome packs • Induction days • Schedule of introductions • Buddy system What went well /
- 14. Speaking ‘business’ • Acronym dictionary • Translations of ux ideas into business terms What went well /
- 15. Sharing headlines • Getting our wins out in to the world • Sharing our journey • Regular updates What went well /
- 16. Prototyping the team • Contract roles based on my proposed team structured • The team were placed out in the open spaces • Existing team members dropped in to parts of the process What went well /
- 18. Protecting myself What didn’t go well /
- 19. Went too soon What didn’t go well /
- 20. Protecting our intake What didn’t go well /
- 21. Owning projects What didn’t go well /
- 22. Adapting my leadership style What didn’t go well /
- 23. Drones FFS What didn’t go well /
- 24. What didn’t go well /
- 26. Team safaris What we’re doing now /
- 27. Bringing digital & physical together What we’re doing now /
- 28. Mapping all touchpoints What we’re doing now /
- 29. The work! What we’re doing now /
- 30. The work! What we’re doing now /
- 31. The work! What we’re doing now /
- 32. The work! What we’re doing now /
- 33. The work! What we’re doing now /
- 34. To be continued…
- 35. Thanks