Building your blog
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The document outlines essential components of a blog post, including tips for titles, formatting, length, links, and images to enhance reader engagement. It provides strategies for finding relevant topics through social media and trending discussions, as well as suggestions for post frequency and consistency. Additionally, it emphasizes the importance of driving traffic through social media sharing and email notifications after publishing new content.
Building your blog
- 1. Building Your Blog Brianna Smith Digital Marketing Strategist
- 2. Overview Ê Components of a blog post Ê Tips for finding topics Ê Post frequency Ê Driving traffic
- 3. Components of a Blog
- 4. Components of a Blog Post Ê Title Ê It will be the reason people read you blog post, it should be attention grabbing and represent the content of the post Ê Lists, guides, reviews, and how-‐to’s are popular Ê Try to incorporate keywords into the title Ê Format Ê Keep paragraphs short, 3-‐5 sentences Ê Use headings whenever possible to break up text Ê headings should clearly describe what the next section of content is about and incorporate keywords Ê Use bulleted or numbered lists often
- 5. Components of a Blog Post Ê Post Length Ê There is no single formula for how long a post should be Ê Goal: 400-‐600 words Ê Focus on providing value to your readers Ê Put most intriguing information first to captivate the readers attention Ê Links Ê Whenever possible, try to link to other relevant posts on your site that may provide additional value to the readers Ê Goal: no more than 1 link per 100 words Ê Always credit sources with a link back to their site
- 6. Components of a Blog Post Ê Images Ê Use at least ONE image per post Ê Image should compliment the title and/or make sense to the text around it Ê Always customize the image alt text so search engines can understand the context of the image Ê Use images to draw the reader’s attention further down the post Ê Try incorporating funny images (evokes emotion for the reader!)
- 8. How to Find Topics for Your Posts Ê Social Media Ê Check out what hashtags are trending on Twitter Ê Using your blog categories as a starting point search: Ê Quora Ê Digg Ê Reddit Ê StumbleUpon Ê Inbound.org Ê Look at comments and articles frequently shared in LinkedIn Groups you are a member of
- 9. How to Find Topics for Your Posts Ê Checkout popular blogs in your industry Ê Expand on an article Ê Argue against the author’s opinion Ê Google Trends Ê (Google.com/trends) Ê What do you have a question about? Ê Research the answer and write about it!
- 10. Post Frequency
- 11. How Often Should You Publish? Ê At least once a week Ê Goal: 2-‐3 times a week Ê Consistency: post on the same day and time of the week Ê Publish in the morning or early afternoon Ê Using an editorial calendar will make publishing consistently easier
- 12. Driving Traffic
- 13. Amplifying Your Blog Posts Ê Share on Social Media Ê Twitter Ê Facebook Ê LinkedIn Ê Pinterest Ê Google+ Ê Share immediately after publishing Ê WordPress will automatically post to Twitter, Facebook, and LinkedIn if you have linked your profiles Ê Share again later in the day and several times during the week following publication
- 14. Amplifying Your Blog Posts Ê Email Notifications Ê WordPress will automatically email all your blog followers/ subscribers when you publish a new post Ê Content Curator Sites Ê StumbleUpon Ê Digg Ê Scoop.It Ê Delicious Ê Reddit Ê Make sure that you have social sharing buttons on all your blog posts to entice readers to share your content