Building Your Online Presence: Getting Your Practice on the Front Page of Google
- 1. BUILDING YOUR ONLINE PRESENCE: HOW CONTENT, REPUTATION AND REVIEWS GET YOU ON GOOGLE
- 2. WEB-UTATION MATTERS MORE THAN EVER Searching for health information is the 3rd most common online activity Today more than 70 percent of patients go online before consulting a physician Roughly 68 percent of Twitter users follow at least one brand and 43 percent of all American internet users are either Fans or followers of at least one brand on Facebook
- 3. WHY GOOGLE MATTERS In 2010: Daily page views for Google.com were 7.2 billion Monthly worldwide searches: 87.8 billion Global search marketshare: 85.78% 620 million unique visitors every day Roughly 68 percent of online searchers don’t go past the first search results page
- 4. GETTING ON THE FRONT PAGE Create a Google Places account Claim various business listings/rating sites Social Media – Facebook and Twitter Content creation and management If all else fails, pay for it
- 5. GOOGLE PLACES Free Helps Google pick up your site Allows you to add photos, videos and descriptions
- 8. CLAIMING YOUR PRACTICE: WHY DOES IT MATTER? 35% of all searches are for local companies 74% of internet users search for local content/businesses at some point in the month These “search listings” are free to claim
- 9. CLAIMING YOUR PRACTICE Here is an example of an office in New Mexico and how to “claim the business” on YP.com (YellowPages):
- 10. CLAIMING YOUR PRACTICE Next, choose that you are a representative of that office. That’s it.
- 11. CLAIMING YOUR PRACTICE Popular Sites: Google Places MerchantCircle.com Yelp.com Bing.com YP.com InsiderPages.com CitySearch.com Yahoo Local
- 12. DOCTOR REVIEW SITES: REPUTATION MANAGEMENT Trend started a few years ago, gaining momentum now The more ratings you have, the higher you become ranked Key is to take advantage of the site’s potential – this is where you want to focus your energy
- 14. DOCTOR REVIEW SITES Popular Sites: HealthGrades.com RateMDs.com Other Sites: DrScore.com Vitals.com HealthCareReviews.com DoctorScoreCard.com
- 15. DOCTOR REVIEW SITES: WHAT YOU’LL NEED TO REGISTER What You’ll Need Upon Registering: Medical License Number Medicare NPI (if available) DOB CV Education Information (fellowships, etc.) List of Accepted Health Plans Awards, Affiliations & Memberships List of procedures
- 16. SOCIAL MEDIA: WHY IT MATTERS Patient Education Collecting Patient Data To Get to Know Your Competition Building Loyalty with Your Patients Digital Footprint Creation
- 17. SOCIAL MEDIA: WHY IT MATTERS To Let New Patients Learn More/Find You Remember, roughly 70% of patients go to the internet first. Roughly 68 percent of Twitter users follow at least one brand on the service and 43 percent of all American internet users are either Fans or followers of at least one brand on Facebook. To Protect or Build Your Brand Image Specifically with doctor rating sites. Social Media is part of search rankings. To Get to Know Your Competition
- 18. SOCIAL MEDIA AND GOOGLE Search results will also search and incorporate your popular social media accounts Oftentimes, they will appear on the first page of Google
- 19. SOCIAL MEDIA AND GOOGLE A Few Tips: Get a custom address after you reach 25 fans (www.facebook.com/YourOfficeName) or right away with Twitter and YouTube Schedule Original Content Regularly Post plenty of photos, links, news items, contests, promotions and events
- 20. POPULAR SOCIAL MEDIA SITE STATS Facebook World’s most popular service with more than 500 million active users 50 % of average users log on every day More than 900 million objects for people to interact with (pages, groups, etc.) YouTube More than 7 billion videos currently Exceeds 2 billion unique views per day Blogs 77% of internet users read blogs, 60% of which are aged 18-44 72% of bloggers say they blog to share their experience
- 21. CONTENT CREATION AND MANAGEMENT Roughly 85 percent of all Google searches result in someone only clicking on the organic content Roughly 68 percent of online searchers don’t go past the first search results page Original, Consistent Content = Better Organic Rankings.
- 22. CONTENT CREATION AND MANAGEMENT: WHAT SHOULD I WRITE ABOUT? You’re an expert at something…right? Put on your patient’s shoes You’ll want to write about relevant content and use “meta keywords” Set a schedule and stick to it
- 23. CONTENT CREATION AND MANAGEMENT: WHERE SHOULD I PUT MY CONTENT? Your Website News Patient Education Sitemap Your Blog Which may or may not be part of your website Posting helps build rankings and positions you as an expert/resource Your Social Media Sites Post on your site and then promote link via these accounts
- 24. CONTENT CREATION AND MANAGEMENT: PROMOTING YOUR CONTENT Tell people about it wherever and however you can Create signs in your office Lectures and seminars Networking You didn’t write the content for your health, be active to see the best returns
- 25. RECAP Online reputation matters more than ever Getting on the front page counts Plenty of free resources to help – social media, Google Places, ratings/review sites Original content and organic rankings are necessary Write about what you know Promote what you’re doing
- 26. GET TYPING, KEEP GROWING. Questions? Comments?