BUINESS CANVAS MODEL CONTAINING KEY RESOURCE, VALUE PROPOSITION, KEY ACTIVITITES , REVENUE
- 1. BUSINESS MODEL CANVAS Idea to Business Workshop
- 2. 2 V A L U E P R O P O S I T I O N S TYPES OF CANVAS
- 6. CUSTOMER SEGMENTATIONS 1 Different groups of people or organizations an enterprise aims to reach and serve
- 7. CUSTOMER GROUPS … Mass market (e.g., consumer electronics) Niche market (e.g., supplier-buyer relationship) Segmented (e.g., watch industry) Diversified (e.g., cloud computing) Multi-sided (e.g., credit card) 1 C U S T O M E R S E G M E N T A T I O N S
- 8. VALUE PROPOSITIONS the bundle of products and services that can create value for a specific customer segments 1 2
- 9. 2 V A L U E P R O P O S I T I O N S VALUES MAY BE … • How does your solution create value? • Which one of our customer’s problems or needs are we helping to solve? • How will it make your customer’s life better?
- 10. 2 V A L U E P R O P O S I T I O N S VALUES SPECTRUM Newness Performance Customization Getting the JOB Done Design Brand/ Status Price Cost Reduction Accessibility Convenience/ Usability
- 11. 2 V A L U E P R O P O S I T I O N S EXAMPLES Amazon Apple D mart
- 12. CHANNELS how a company communicates with and reach its customer segments to deliver a value proposition 1 2 3
- 13. Sales Force Web Sales Own Stores Partner Stores Wholesaler - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Channel Types - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Own Direct Partner Indirect Channel Phases How do we raise aware- ness about our company’s products and services? 1. Awareness
- 14. Sales Force Web Sales Own Stores Partner Stores Wholesaler - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Channel Types - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Own Direct Partner Indirect Channel Phases How do we help customers evaluate our organization’s Value Proposition? 2. Evaluation
- 15. Sales Force Web Sales Own Stores Partner Stores Wholesaler - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Channel Types - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Own Direct Partner Indirect Channel Phases How do we allow custom- ers to purchase specific products and services? 3. Purchase
- 16. Sales Force Web Sales Own Stores Partner Stores Wholesaler - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Channel Types - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Own Direct Partner Indirect Channel Phases How do we deliver a Value Proposition to customers? 4. Delivery
- 17. Sales Force Web Sales Own Stores Partner Stores Wholesaler - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Channel Types - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Own Direct Partner Indirect Channel Phases How do we provide post- purchase customer support? 5. After sales
- 18. Customer Segments, Value Proposition and Channels 1 2 3 3 C H A N N E L S
- 20. 4 C U S T O M E R R E L A T I O N S H I P S TYPES OF CR Personal assistance (human interaction) Dedicated personal assistance (customer representative) Self-service (no direct relationship with customer) Automated (self-service with automated processes) Communities (connections between community members) Co-creation (beyond the traditional customer-vendor relationship to co-create values with customers)
- 21. Building Strong with Customer Segments, Value Propositions and Channels 1 2 3 4 C U S T O M E R R E L A T I O N S H I P S 4
- 23. 5 R E V E N U E S T R E A M S REVENUE STREAMS 1. Transaction revenues resulting from one-time customer payments 2. Recurring revenues resulting from ongoing payments to either deliver a Value Proposition to customers or provide post-purchase customer support
- 24. There are several ways to generate Revenue Streams: Asset sale Usage fee Subscription fees Lending/Renting/Leasing Licensing Brokerage fees Advertising 5
- 25. KEY RESOURCES The Key Resources Building Block describes the most important assets required to make a business model work 1 2 3 4 5 6
- 26. KEY ACTIVITIES The Key Activities Building Block describes the most important things a company must do to make its business model work 1 2 3 4 5 6 7
- 27. KEY PARTNERSHIPS The Key Partnerships Building Block describes the network of suppliers and partners that make the business model work 1 2 3 4 5 6 7 8
- 28. 8 K E Y P A R T N E R S H I P S We can distinguish between four different types of partnerships: 1. Strategic alliances between non-competitors 2. Competition: strategic partnerships between competitors 3. Joint ventures to develop new businesses 4. Buyer-supplier relationships to assure reliable supplies
- 29. 8 K E Y P A R T N E R S H I P S 3 motivations for creating partnerships 1. Optimization and economy of scale 2. Reduction of risk and uncertainty 3. Acquisition of particular resources and activities
- 30. COST STRUCTURE The Cost Structure describes all costs incurred to operate a business model 1 2 3 4 5 6 7 8 9
- 31. 8 C O S T S T R U C T U R E Two broad classes of business model Cost Structures: 1. Cost-driven 2. Value-driven
- 32. THE BUSINESS MODEL CANVAS
- 33. THE BUSINESS MODEL CANVAS Key Partners Cost Structure Key Activities Key Resources Value Proposition Customer Relationships Customer Segments Channels Revenue Streams
- 35. THE BUSINESS MODEL CANVAS left brain logic right brain emotion
- 38. Skype