PITCH DECK.pptx a presenataion on how to
- 1. THE “ ART” OF ELEVATOR PITCH
- 2. What is an Elevator Pitch? A short, simple description of your business idea that anyone could understand by the time you ride up three floors in a typical elevator.
- 3. Very Important Point An elevator pitch is not a sales pitch. You ARE pitching what your business will do for customers, investors, and/or society. You want to pitch how your business solves a real problem or addresses a burning need that exists today.
- 4. Elements of the Pitch The following points are included in effective elevator pitches 1. The Hook: pitch opening that grabs the listener's attention 2. Brief description of product/service 3. Brief target market description 4. Brief description of how the business is different from the competition 5. Brief description of how you will make money 6. Brief description of the resources you need from investors 7. Brief description of the returns/payback the investor can expect 8. Memorable tagline/pitch closing
- 5. Elevator Pitch “Must Haves” and Caution Interesting opening: Grab interest of recipient Passion: if you are not excited about your idea, no one else will be Short: you only have one minute deliver your pitch Caution: Do not take too long to get to the pain/problem that you are solving—you could lose the listener’s attention
- 6. The Hook/Pitch Opening The hook should grab the attention of the listener and set the stage for the concept Many ways to do this including identifying the problem/need you address (a) We help resolve the housing crisis If possible, help your listener relate to the problem (a) Questions can be effective: Have you ever had your cell phone fail inside a building? (b) Very brief personal stories can also be effective openers
- 7. Guidelines to keep in mind when developing the product pitch: Keep It Simple, Stupid Limit technical terms/details Highlight customer benefits, not technical benefits Product/Service Pitch
- 8. Too much detail INEFFECTIVE: 1: Our medical technology is the first automatic anesthetic gas scavenging system that will scan patient’s using an anesthetic vaporizer thus providing analytical, diagnostic and therapeutic techniques similar to those used by National Laboratories in 2007, but that were updated in 2011 to include the new immunology reports 2:We provide non-invasive debridement medical equipment technologies for lymph node excision by integrating our with our 4851-bit encryption algorithm that is integrated with the newest 245-bit Dorland operators. EFFECTIVE: 1: We provide the most accurate medical diagnostic equipment available on the market. 2: We allow medical professionals to operate on cancer patients using the least invasive equipment on the market.
- 9. Acknowledge Your Competition Apple You Describe one or two differentiators that describe your advantage 1: While no other firms offer a service package as comprehensive as ours, companies like PetSmart and Club K9 Doggie Daycare do offer some pet daycare and grooming options. 2: Unlike the competitors, our firm offers customers a full-service pet daycare, grooming services, and a pet training facility that is run by world-class trainers.
- 10. Describe How you Make Money Describe your firm’s revenue model (e.g., how your firm earns its money) For grooming, customers will pay for the services rendered and for pet training and daycare, customers will have the option of different service-level packages. We will distribute and sell our products through big box retailers as well as directly through our online store We will license our technology to companies like Widgets Corp. to integrate into their existing digital cameras
- 11. Investor Requirements and Returns 1. Describe the investment required at this stage of the business planning process 2. Describe for what purpose(s) that money will be used 3. Describe how, when, and with what rate of return you expect to payback investors We are seeking $500,000 in initial start-up capital to fund prototype refinement, initiate initial marketing efforts, and website development. Based on our sales estimates, we plan to pay investors back 30% in year one at 20% ROI and 70% in year two at 30% ROI. We are seeking a $1,500,000 investment to fund manufacturing, marketing, and initial product distribution. Within five years, we seek to achieve an IPO, at which time investors can expect a payback at about a 20% ROI.
- 12. Tagline/Pitch Closing End the pitch in a memorable way Taglines are often very effective: 1: In sum, GE brings good things to light 2: Acura—the road will never the same 3: Harley Davidson: American by birth. Rebel by choice. 4: In conclusion IBM provide solutions for a small plant If you do not have a tagline, closing the pitch with a simple “Thank You” can also be effective and professional
- 13. Elevator Pitch: An Example Hook: Have you ever had your cell phone fail inside a building? Product: We provide a wireless communications network that enables any cell phone to work anywhere inside all types buildings, while ensuring your communications are secure. Market: The FCC has determined that over 60% of the 5 million commercial buildings in the U.S. inhibit wireless or cell phone communications from within. The percentage is even higher in international markets, suggesting a huge need for better wireless communications networks. Competition and Differentiators: There are many vendors that provide internal wireless networks like Linksys and Cisco. However, we are the only vendor that enables communications to penetrate steel and other high density construction materials, which significantly reduces the cost of installation Revenue Model: We will install the wireless network in a building at no charge, and then charge a usage fee for all calls that we carry on our networks Investment Required and Payback Estimate: We are seeking a $1,500,000 investment to fund manufacturing, marketing, and initial product distribution. Within five years, we seek to achieve an IPO, at which time investors can expect a payback at about a 20% ROI. Closing: In conclusion, we make wireless communication simple and effective.
- 14. A Final Note The most important thing you can do is practice your pitch Remember you will be stopped at exactly one-minute The most effective pitches will not come across robotic The most effective elevator “pitchers” know their material so well that they could easily deliver it in a casual conversation with anyone In sum: Practice, practice, practice!!