Bulletin structure
- 2. ORIGINAL IDEAS Based on our choice of a young target audience, we had to base our structure and choice of bulletins to shape this. At first, a large amount of entertainment and sports news seemed to be what we needed to focus on. Of course other essential stories would be included as headlines, but a large occupation of our time would be surrounding famous culture, celebrities associated with the more modern audience. It is largely known that negative stories hold more interest, so those who focus on stories that may not appeal to the younger audience must hold this captivating feature. However, our station must be local so the news on entertainment and sport must relate directly to our area, as it is thought local news is preferred because it is more relevant. We decided to keep the bulletin short, a younger audience would not want regular lengthy bulletins. I think we will choose perhaps 6 – 8 stories - based on our research this could change – with those lacking in information being a copy story. I think our bulletin will last about 3 minutes, an average time which can cover important information without becoming boring. We are still thinking about whether, at certain times, to do a longer news show, perhaps 5 – 7 minutes perhaps twice a day.
- 3. ORIGINAL IDEAS The story structure Headline, breaking news perhaps. Something fresh and important Something also recent and important, but not as much Political affects on the local area A relation to education Coverage of a current event Entertainment news A sport update
- 4. RESEARCH CHANGES Our research revealed that, as predicted, the younger audience wanted a short news bulletin and did not feel particular interest in the news. This means we have to make the stories as relevant and interesting as possible. As breaking news was popular, this interesting, abrupt and largely impactful news will take a big standing on our bulletin. Sport was, surprisingly, generally unpopular compared to entertainment news. This means we may have sport news to entertain those who are interested but it will be brief. International news was said to be irrelevant and not interesting, local news was preferred. This means unless it is directly affecting them or their local area they will not be interested. Weather is very popular for forward planning and so this is essential to be included in our bulletin. Also, as expected, they wanted a short bulletin. The females wanted less sport news and more political, general news and did not really care for entertainment. The males cared more for sport and entertainment but showed little interest in politics.
- 5. RESEARCH CHANGES Story structure Sudden, breaking news Interesting, important news/event Political news Coverage of an event Entertainment Sport Weather