Cultural Determinants of Nestle
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This document analyzes and compares the cultures of Pakistan and Switzerland based on Hofstede's cultural dimensions. It discusses 10 major multinational companies and their headquarters locations, including Unilever, Johnson & Johnson, Procter & Gamble, Beiersdorf, Kraft Foods, Coca-Cola, and Nestle. It also provides information on the distance between the headquarters locations and Pakistan. Finally, it analyzes key cultural determinants like religion, language, economic conditions, and individualism/collectivism between Pakistan and Switzerland, the home country of Nestle.
Cultural Determinants of Nestle
- 1. ASSIGNMENT NO: 2 DETERMINANTS OF CULTURE INTERNATIONAL BUSINESS SUBMITTED TO: REHAN AHMAD SUBMITTED BY: NEELAM ASAD ROLL NO: 10 ‘‘A’’ M.COM 4 UCP
- 2. DETERMINANTS OF CULTURE INTERNATIONAL BUSINESS 10 PRODUCTS AND THEIR PARENT COMPANY PEARS CORNETTO LUX JOHNSON OLAY NIVEA TANG KINLEY EVERYDAY PURE LIFE Page 1
- 3. DETERMINANTS OF CULTURE INTERNATIONAL BUSINESS WHERE ARE THEY OPERATING? UNILEVER Unilever was founded in 1930 and its head office of unilever is in London, United Kingdom.(unilever) JOHNSON & JOHNSON Johnson & Johnsons was founded in1886 and its headquarters is in New Brunswick, NJ, United States of America.(johnson & johnson) PROCTER & GAMBLE P&G was founded in 1837and its headquarters is in Cincinnati, OH, United States of America.(P&G) BEIERSDORF Beiersdorf was founded in 1882 and its headquarters is in Hamburg, Germany.(Beiersdorf) KRAFT FOODS Kraft foods was founded in 1903 and its headquarters is in Northfield, IL, United States of America, Deerfield, IL, United States of America.(kraftfoods) COCACOLA The coca cola company was founded in 1892 and its headquarters is in Atlanta, GA, United States of America.(coca-cola company) NESTLE Nestle was founded in 1866 and its headquarters is in Vevey, Canton of Vaud, Switzerland.(nestle) DISTANCE FROM PAKISTAN UNILEVER The distance between unilever headquarters and Pakistan is 3886.656 miles(draftlogic). JOHNSON &JOHNSON The distance between New Brunswick, NJ, United States of America and Pakistan is 7028.103 miles(draftlogic). PROCTOR & GAMBLE The distance between Cincinnati, OH, United States of America and Pakistan is7358.643 miles(draftlogic). BEIERSDORF The distance between Hamburg, Germany and Pakistan is 3326.044 miles(draftlogic). KRAFT FOODS Page 2
- 4. DETERMINANTS OF CULTURE INTERNATIONAL BUSINESS The distance between Northfield, IL, United States of America and Pakistan is 7229.988 miles(draftlogic). COCACOLA The distance between Atlanta, GA, United States of America and Pakistan is 7694.863 miles(draftlogic). NESTLE The distance between Vevey, Canton of Vaud, Switzerland and Pakistan is 3468.046 miles(draftlogic). ARE THESE PRODUCTS PAKISTAN OR IMPORTED? ARE MANUFACTURED IN Lux, Cornetto, Tang, Kinley, Every day and pure life is manufactured in Pakistan. Pears, Johnson, Olay and Nivea are imported. DETERMINENTS OF CULTURE (NESTLE VS. PAKISTAN) Pakistan is located in ASIA, with population of 178.9 million(trading economic).Religions:Muslim 97% (Sunni 77%, Shi'a 20%), Christian, Hindu, and other (Inc. Sikh) 3%(kwintessential). Official languages: Urdu is the only official language of Pakistan.Currency: Pakistani rupees. The literacy rate of Pakistan is 56%. Pakistan is collectivism based society only 14% (washington.edu)population prefer individualism. The power distanceis high 56%(washington.edu) which means there is vertical organizational structure found in Pakistan. The uncertainty avoidance in Pakistan is low people don’t secure their investments through insurance and paper work. There is 50% masculinity and 50% femininity found in Pakistan(geert-hofstede). There are less investment opportunities available in Pakistan because of weak economic conditions. Switzerland is located in the region of EUROPE, with a population of 7.95 million(trading economic). Religions: roman Catholicism 41.8%, Protestantism 35.3%, Islam and other 22.9%(kwintessential).Official languages: French Language, German Language, Romansh language, Italian Language. Currency: Swiss franc. The literacy rate of Switzerland is 99%. Switzerland is individualism based society 68%(washington.edu) prefer to live on individual bases. Horizontal organizational structure is found in Switzerland as power distribution is low 34%(washington.edu). The political system of Switzerland is stable that is why uncertainty avoidance is high people always prefer to secure their investments through insurance and a lot of paper work. There is 30% masculinity and 70% femininity found in Switzerland(geerthofstede). There are more investment opportunities available in Switzerland because of strong economic conditions. Page 3
- 5. DETERMINANTS OF CULTURE INTERNATIONAL BUSINESS Bibliography (n.d.). Retrieved from http://www.jnj.com/ Beiersdorf. (n.d.). Retrieved from http://www.beiersdorf.com/about-us/overview coca-cola company. (n.d.). Retrieved from http://www.coca-colacompany.com/topics/heritage draftlogic. (n.d.). Retrieved from http://www.daftlogic.com/projects-advanced-google-mapsdistance-calculator.htm geert-hofstede. (n.d.). Retrieved from http://geert-hofstede.com/pakistan.html johnson & johnson. (n.d.). Retrieved from http://www.jnj.com/ kraftfoods. (n.d.). Retrieved from http://www.kraftfoodscompany.com/contacts/contact-us.aspx kwintessential. (n.d.). Retrieved from http://www.kwintessential.co.uk/resources/globaletiquette/pakistan.html nestle. (n.d.). Retrieved from http://www.nestle.com/aboutus P&G. (n.d.). Retrieved from http://www.pg.com/en_US/index.shtml trading economic. (n.d.). Retrieved from http://www.tradingeconomics.com/pakistan/population unilever. (n.d.). Retrieved from http://www.unilever.com/aboutus/ washington.edu. (n.d.). Retrieved from http://faculty.washington.edu/jerrys/ibus/Hofstede/Hofstede.html Page 4