Message & medium
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The document discusses the key components of communication including the message, medium, and channel. It defines a message as the core idea or information being exchanged between a sender and receiver. The sender must decide the main points and context to include. A message can be verbal, written, spoken or non-verbal. It typically has a purpose like conveying information, persuading, motivating or stimulating discussion. The medium is the channel used to deliver the message, such as written, oral or non-verbal, while the channel refers to the specific means of delivery like print, electronic, or physical signs. The choice of medium depends on factors like importance, cost, urgency and need for feedback.
Message & medium
- 1. Neelam Asad Roll # 0010
- 3. Message is the information that is exchanged between sender and receiver. It is the” core idea” that you wish to communicate. The first task is to decide what you want to communicate and what would be the content of your message. what are the main points of your message and what other information to include. While writing the message, encoder should keep in mind all aspects of context and the receiver The central idea of the message must be clear.
- 4. A message may be consist of verbal (written or spoken) or non-verbal (unspoken) symbols.
- 5. Each message has a specific purpose: to convey important facts or information to persuade the receiver to accept or reject certain conditions or actions to motivate the receiver to act in a specific way to stimulate discussion about a particular issue, or to entertain the receiver
- 6. Messages can have many other purposes, like instructing, warning, greeting, or requesting information.
- 8. Medium is the channel through which encoder will communicate his message. There are two different terms: Medium Channel
- 9. A Sender conveys the Message to the Receiver By some medium (i.e. written, oral or non-verbal), Over some channel (i.e. electronic means, printed media, physical signs). Hence, Medium is a broader term including appropriate channel to succeed Communication.
- 10. The choice the right medium, depends upon several factors: 0 importance of the message 0 Cost 0 Urgency 0 need for feedback
- 11. 0 When communicating within an organization the written media can be memo, reports, posters, notes, employee manuals. oral communication can be in the form of face to face discussions, presentations, audio tapes, telephone chats etc. 0 While communicating outside your organization the written medium can be letters, reports, proposals, fax, press release, etc. oral medium can be telephone or teleconferencing.