Business Models Template E145
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The document discusses the key components of a business model including users/customers, products/services, revenue flows, pricing, demand creation, and sales/distribution. It defines users as those who interact with the product for free, customers as those who pay for the product, and markets as customer segments. The business model canvas maps these components to understand what problem is being solved, who has this problem, how value is delivered and monetized, and how users and customers are acquired.
Business Models Template E145
- 2. What makes up a business model?An ecosystem of companies and peopleMotivations / problemsBudget / CurrencyFlows of value / dollarsFlows of product
- 3. The Company: What are you selling?Stuff that you physically produceDeviceSoftwareThings you knowIPData you’ve collectedPeople you knowCustomers / UsersPartnersEmployeesReachTechnical infrastructure
- 5. Software
- 6. IP
- 8. Technology
- 9. Customer
- 10. Partner
- 11. Data
- 13. Users and CustomersMaps to Osterwalder “Customer Segments” and “Value Proposition”DIFFERENCE: Users vs. Customer vs. MarketUsers = The individuals or organizations who interact with your product. Their currency is attention.Customers = The individuals or organizations who PAY for your product. Their currency is money.Market = Category of customer segmentNew, Existing, Resegmented, Niche
- 15. System
- 16. Mechanical
- 17. Industrial
- 18. Device
- 19. Software
- 20. IP
- 22. Tooled
- 23. Critical
- 24. Networks
- 25. Technology
- 26. Customer
- 28. Employees
- 30. Users and Customers: Key QuestionsWhat problem do they have that you solve?How many people have this problem?How else can they solve the problem?What user segments exist?Do they pay anyone?
- 31. Users Versus Paying CustomersOUR COMPANY$Sales & Distribution$Device
- 32. Software
- 33. IP
- 35. Technology
- 36. Customer
- 38. Revenue FlowOUR COMPANY$Sales & Distribution$Device
- 39. Software
- 40. IP
- 42. Technology
- 43. Customer
- 45. Pricing: What are you paying for?Stuff:OwnershipUsage fee (e.g. per minute pricing)Things you know:IP License People you know and Reach:MatchmakingAccess fee
- 46. OUR COMPANY$Sales & Distribution$Device
- 47. Software
- 48. IP
- 50. Technology
- 51. Assets
- 52. Customer
- 54. OUR COMPANY$Sales & Distribution$Device
- 55. Software
- 56. IP
- 58. Technology
- 59. Customer
- 61. Demand CreationHow does the user become aware of the product?How does the customer become aware of the product?Are they actively searching for your product?How much do these activities cost?How many users do they get you?How many customers do they get you?How long does it take to acquire the customer?
- 62. OUR COMPANY$Sales & Distribution$Device
- 63. Software
- 64. IP
- 66. Technology
- 67. Customer
- 69. Sales and DistributionWho delivers the product to the end user?Does the end user see our brand?In what context will the user find our product?Does the distribution and sales channel also drive customer demand? What incentives are in place to do so?Is there inventory risk? Who takes that on?What are shipping costs?
- 70. Who delivers the product to the end user?
- 71. Does the end user see our brand?
- 72. In what context will the user find our product?
- 73. What problem do they have that you solve?
- 74. How many people have this problem?
- 75. How else can they solve the problem?
- 76. What user segments exist?
- 77. Do they pay anyone?Sales & DistributionData
- 78. Technology =>
- 79. Faster
- 80. Cheaper
- 81. Easier
- 82. More accessible
- 83. Just different
- 84. Relationships
- 85. Employees
- 86. Partners
- 87. Vendors
- 88. Customers
- 89. Physical
- 90. Knowledge
- 92. How does the user become aware of the product?
- 93. How does the customer become aware of the product?
- 94. Are they actively searching?UsersHow are they related to the user?
- 95. What problem does the customer have?
- 96. What customer segments exist?
- 97. How do you solve their problem?
- 98. How large is their budget/spend?Demand CreationWhat is being purchased?
- 99. What is the appetite for spend?CustomersOUR ASSETS