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SCRUM & Lean Startup in Enterprises

Nicola Junior Vitto, profile picture
Nicola Junior Vitto

The document discusses applying Lean Startup and Scrum methodologies in enterprises. It describes Lean Startup as an iterative process for validating business hypotheses through customer feedback and experimentation. Scrum is defined as an agile framework for managing product development through short development cycles called sprints. The presentation emphasizes the importance of getting customer feedback, testing assumptions through experiments, and using metrics to measure progress and make data-driven decisions.

Small Business & Entrepreneurship
Related topics:
Business Model. • agile-software-development
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SCRUM & Lean Startup in Enterprises Nicola Junior Vi!o - @njvi!o Agile Day 2014 - Ancona, Italy November 15th, 2014 Monday, November 17, 14
My life in one minute 1990 - 1998 1999 - 2002 2002 - 2008 2009 Too young @Study: Computer Science Engineering 0 Co-Founders + No Focus + No Experience @Work: Many roles in di!erent companies Experience More Experience!!! Monday, November 17, 14
Entrepreneurship Monday, November 17, 14
Entrepreneurship ...Entrepreneurs recognize they are going to have to follow their own internal compass and embrace the uncertainty as part of the journey. - Steve Blank - more on: h!p://steveblank.com/2009/06/29/agile-opportunism-entrepreneurial-dna/ Monday, November 17, 14
What’s a startup? A startup is "rst of all an experiment, it is a human institution designed to deliver a new product or service under conditions of extreme uncertainty At its heart, a startup is a catalyst that transforms ideas into products. (From Lessons Learned blog by Eric Ries) Monday, November 17, 14
Get out of the building Your business assumptions can be wrong Go out and speak with your customers Monday, November 17, 14
Lean Startup Monday, November 17, 14
What’s a lean startup? Lean startup is a rigorous process for iterating from Plan A to a plan that works. (by Ash Maurya) Monday, November 17, 14
What’s REALLY? The Lean Startup is essentially the Agile process (also) for business. In other words it’s a scienti"c method to design business models and iterate around them developing new products. Monday, November 17, 14
Lean Startup OODA loop Monday, November 17, 14
The Lean Startup’s book Monday, November 17, 14
The Lean Startup’s book Monday, November 17, 14
The Startup Owner’s manual Monday, November 17, 14
Innovation Accounting “To improve entrepreneurial outcomes, and to hold entrepreneurs accountable, we need to focus on the boring stuff: how to measure progress, how to setup milestones, how to prioritize work. This requires a new kind of accounting, specific to startups” (Eric Ries - The Lean Startup) Monday, November 17, 14
Innovation Accounting Concentrate on macro metrics Everything you do should attempt to change a metric Try to use as few tools as possible Monday, November 17, 14
One Page Dashboard More on my presentation “Lean Startup Metrics and Analytics”: http://www.slideshare.net/njvitto/lean-startup-metrics-analytics Monday, November 17, 14
Customer Development Monday, November 17, 14
SCRUM Monday, November 17, 14
What’s SCRUM SCRUM is an iterative and incremental agile so#ware development framework for managing product development. Monday, November 17, 14
The SCRUM process Monday, November 17, 14
The SCRUM process ? Monday, November 17, 14
How to validate ideas Monday, November 17, 14
Customer Discovery Monday, November 17, 14
Customer Discovery Monday, November 17, 14
Lean Canvas Monday, November 17, 14
Lean Canvas Lack of ideas during grocery shopping To-do lists Monday, November 17, 14
Lean Canvas Moms Housewives Food-lovers Moms with smartphones and Bimby Lack of ideas during grocery shopping To-do lists Monday, November 17, 14
Lean Canvas Moms Housewives Food-lovers Moms with smartphones and Bimby Lack of ideas during grocery shopping To-do lists We think on your behalf about what to buy on the grocery store and to cook every day Monday, November 17, 14
Lean Canvas Moms Housewives Food-lovers Moms with smartphones and Bimby Lack of ideas during grocery shopping To-do lists Mobile app with fresh ideas to cook every day We think on your behalf about what to buy on the grocery store and to cook every day Monday, November 17, 14
Lean Canvas Moms Housewives Food-lovers Moms with smartphones and Bimby Lack of ideas during grocery shopping To-do lists Mobile app with fresh ideas to cook every day “Push” instead We think on your than “pull” behalf about what to buy on the grocery store and to cook every day Monday, November 17, 14
Lean Canvas Moms Housewives Food-lovers Moms with smartphones and Bimby Lack of ideas during grocery shopping To-do lists Mobile app with fresh ideas to cook every day Downloads Daily active users Affiliations “Push” instead We think on your than “pull” behalf about what to buy on the grocery store and to cook every day Monday, November 17, 14
Lean Canvas Moms Housewives Food-lovers Moms with smartphones and Bimby Lack of ideas during grocery shopping To-do lists Mobile app with fresh ideas to cook every day Downloads Daily active users Affiliations “Push” instead We think on your than “pull” behalf about what to buy on the grocery store and to cook every day Facebook adv Mobile adv Offline in grocery stores Monday, November 17, 14
Lean Canvas Moms Housewives Food-lovers Moms with smartphones and Bimby Lack of ideas during grocery shopping To-do lists Mobile app with fresh ideas to cook every day Downloads Daily active users Affiliations “Push” instead We think on your than “pull” behalf about what to buy on the grocery store and to cook every day Facebook adv Mobile adv Offline in grocery stores Marketing (acquisition costs) People Technology Monday, November 17, 14
Lean Canvas Moms Housewives Food-lovers Moms with smartphones and Bimby Lack of ideas during grocery shopping To-do lists Mobile app with fresh ideas to cook every day Downloads Daily active users Affiliations “Push” instead We think on your than “pull” behalf about what to buy on the grocery store and to cook every day Facebook adv Mobile adv Offline in grocery stores Marketing (acquisition costs) People Technology In-app purchases Affiliations (with groceries) Monday, November 17, 14
Example: Customer Personas Monday, November 17, 14
Javelin Experiment Board Start here. Brainstorm with stickies, pull it over to the right to start your experiment. Experiments Customer Problem Solution Riskiest Assumption Method & Success Criterion Result & Decision Learning 1 2 3 4 5 >OVPZ`VYJZ[VTLY)LHZZWLJPÄJHZWVZZPISL Time Limit: 5 Min What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min +LÄUL[OLZVS[PVUVUS`HM[LY`VOH]L]HSPKH[LKHWYVISLT^VY[OZVS]PUNTime Limit: 5 Min List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min Need help? Use these sentences to help construct your experiment. To form a Customer/Problem Hypothesis: I believe my customer has a problem achieving this goal. To form your Assumptions: 0UVYKLYMVY̸hypothesis to be true, assumption needs to be true. Determine how you will test it: The least expensive way to test my assumption is... To form a Problem/Solution Hypothesis: I believe this solution will result in XHU[PÄHISLV[JVTL. To identify your Riskiest Assumption: The assumption with the least amount of data, and core to the viability of my hypothesis is... Determine what success looks like: I will run experiment with # of customers and expect a strong signal from # of customers. Project Name: Team Leader Name: GET OUT OF THE BUILDING! Download Experiment Board and watch case studies at www.javelin.com © 2014 Javelin. You are free to use it and earn money with it as an entrepreneur, consultant, or executive, as long as you are not a software company (the latter need to license it from us). Monday, November 17, 14
Javelin Experiment Board Start here. Brainstorm with stickies, pull it over to the right to start your experiment. Experiments Customer Problem Solution Riskiest Assumption Method Success Criterion Result Decision Learning 1 2 3 4 5 OVPZ`VYJZ[VTLY)LHZZWLJPÄJHZWVZZPISL Time Limit: 5 Min Housewife with smartphone What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min +LÄUL[OLZVS[PVUVUS`HM[LY`VOH]L]HSPKH[LKHWYVISLT^VY[OZVS]PUNTime Limit: 5 Min List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min Need help? Use these sentences to help construct your experiment. To form a Customer/Problem Hypothesis: I believe my customer has a problem achieving this goal. To form your Assumptions: 0UVYKLYMVY̸hypothesis to be true, assumption needs to be true. Determine how you will test it: The least expensive way to test my assumption is... To form a Problem/Solution Hypothesis: I believe this solution will result in XHU[PÄHISLV[JVTL. To identify your Riskiest Assumption: The assumption with the least amount of data, and core to the viability of my hypothesis is... Determine what success looks like: I will run experiment with # of customers and expect a strong signal from # of customers. Project Name: Team Leader Name: GET OUT OF THE BUILDING! Download Experiment Board and watch case studies at www.javelin.com © 2014 Javelin. You are free to use it and earn money with it as an entrepreneur, consultant, or executive, as long as you are not a software company (the latter need to license it from us). Monday, November 17, 14
Javelin Experiment Board Start here. Brainstorm with stickies, pull it over to the right to start your experiment. Experiments Customer Problem Solution Riskiest Assumption Method Success Criterion Result Decision Learning 1 2 3 4 5 OVPZ`VYJZ[VTLY)LHZZWLJPÄJHZWVZZPISL Time Limit: 5 Min Housewife with smartphone Mom with smartphone Bimby What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min +LÄUL[OLZVS[PVUVUS`HM[LY`VOH]L]HSPKH[LKHWYVISLT^VY[OZVS]PUNTime Limit: 5 Min List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min Need help? Use these sentences to help construct your experiment. To form a Customer/Problem Hypothesis: I believe my customer has a problem achieving this goal. To form your Assumptions: 0UVYKLYMVY̸hypothesis to be true, assumption needs to be true. Determine how you will test it: The least expensive way to test my assumption is... To form a Problem/Solution Hypothesis: I believe this solution will result in XHU[PÄHISLV[JVTL. To identify your Riskiest Assumption: The assumption with the least amount of data, and core to the viability of my hypothesis is... Determine what success looks like: I will run experiment with # of customers and expect a strong signal from # of customers. Project Name: Team Leader Name: GET OUT OF THE BUILDING! Download Experiment Board and watch case studies at www.javelin.com © 2014 Javelin. You are free to use it and earn money with it as an entrepreneur, consultant, or executive, as long as you are not a software company (the latter need to license it from us). Monday, November 17, 14
Javelin Experiment Board Start here. Brainstorm with stickies, pull it over to the right to start your experiment. Experiments Customer Problem Solution Riskiest Assumption Method Success Criterion Result Decision Learning 1 2 3 4 5 OVPZ`VYJZ[VTLY)LHZZWLJPÄJHZWVZZPISL Time Limit: 5 Min Housewife with smartphone Mom with smartphone Bimby What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min Lack of ideas when going to the grocery +LÄUL[OLZVS[PVUVUS`HM[LY`VOH]L]HSPKH[LKHWYVISLT^VY[OZVS]PUNTime Limit: 5 Min List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min Need help? Use these sentences to help construct your experiment. To form a Customer/Problem Hypothesis: I believe my customer has a problem achieving this goal. To form your Assumptions: 0UVYKLYMVY̸hypothesis to be true, assumption needs to be true. Determine how you will test it: The least expensive way to test my assumption is... To form a Problem/Solution Hypothesis: I believe this solution will result in XHU[PÄHISLV[JVTL. To identify your Riskiest Assumption: The assumption with the least amount of data, and core to the viability of my hypothesis is... Determine what success looks like: I will run experiment with # of customers and expect a strong signal from # of customers. Project Name: Team Leader Name: GET OUT OF THE BUILDING! Download Experiment Board and watch case studies at www.javelin.com © 2014 Javelin. You are free to use it and earn money with it as an entrepreneur, consultant, or executive, as long as you are not a software company (the latter need to license it from us). Monday, November 17, 14
Javelin Experiment Board Start here. Brainstorm with stickies, pull it over to the right to start your experiment. Experiments Customer Problem Solution Riskiest Assumption Method Success Criterion Result Decision Learning 1 2 3 4 5 OVPZ`VYJZ[VTLY)LHZZWLJPÄJHZWVZZPISL Time Limit: 5 Min Housewife with smartphone Mom with smartphone Bimby What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min Lack of ideas when going to the grocery Lack of time to cook or to buy food for the week +LÄUL[OLZVS[PVUVUS`HM[LY`VOH]L]HSPKH[LKHWYVISLT^VY[OZVS]PUNTime Limit: 5 Min List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min Need help? Use these sentences to help construct your experiment. To form a Customer/Problem Hypothesis: I believe my customer has a problem achieving this goal. To form your Assumptions: 0UVYKLYMVY̸hypothesis to be true, assumption needs to be true. Determine how you will test it: The least expensive way to test my assumption is... To form a Problem/Solution Hypothesis: I believe this solution will result in XHU[PÄHISLV[JVTL. To identify your Riskiest Assumption: The assumption with the least amount of data, and core to the viability of my hypothesis is... Determine what success looks like: I will run experiment with # of customers and expect a strong signal from # of customers. Project Name: Team Leader Name: GET OUT OF THE BUILDING! Download Experiment Board and watch case studies at www.javelin.com © 2014 Javelin. You are free to use it and earn money with it as an entrepreneur, consultant, or executive, as long as you are not a software company (the latter need to license it from us). Monday, November 17, 14
Javelin Experiment Board Start here. Brainstorm with stickies, pull it over to the right to start your experiment. Experiments Customer Problem Solution Riskiest Assumption Method Success Criterion Result Decision Learning 1 2 3 4 5 OVPZ`VYJZ[VTLY)LHZZWLJPÄJHZWVZZPISL Time Limit: 5 Min Housewife with smartphone Mom with smartphone Bimby What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min Lack of ideas when going to the grocery Lack of time to cook or to buy food for the week +LÄUL[OLZVS[PVUVUS`HM[LY`VOH]L]HSPKH[LKHWYVISLT^VY[OZVS]PUNTime Limit: 5 Min List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min Moms are too busy to think about cooking Need help? Use these sentences to help construct your experiment. To form a Customer/Problem Hypothesis: I believe my customer has a problem achieving this goal. To form your Assumptions: 0UVYKLYMVY̸hypothesis to be true, assumption needs to be true. Determine how you will test it: The least expensive way to test my assumption is... To form a Problem/Solution Hypothesis: I believe this solution will result in XHU[PÄHISLV[JVTL. To identify your Riskiest Assumption: The assumption with the least amount of data, and core to the viability of my hypothesis is... Determine what success looks like: I will run experiment with # of customers and expect a strong signal from # of customers. Project Name: Team Leader Name: GET OUT OF THE BUILDING! Download Experiment Board and watch case studies at www.javelin.com © 2014 Javelin. You are free to use it and earn money with it as an entrepreneur, consultant, or executive, as long as you are not a software company (the latter need to license it from us). Monday, November 17, 14
Javelin Experiment Board Start here. Brainstorm with stickies, pull it over to the right to start your experiment. Experiments Customer Problem Solution Riskiest Assumption Method Success Criterion Result Decision Learning 1 2 3 4 5 OVPZ`VYJZ[VTLY)LHZZWLJPÄJHZWVZZPISL Time Limit: 5 Min Housewife with smartphone Mom with smartphone Bimby What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min Lack of ideas when going to the grocery Lack of time to cook or to buy food for the week +LÄUL[OLZVS[PVUVUS`HM[LY`VOH]L]HSPKH[LKHWYVISLT^VY[OZVS]PUNTime Limit: 5 Min List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min Moms are too busy to think about cooking Women like to have someone that suggest their recipes Need help? Use these sentences to help construct your experiment. To form a Customer/Problem Hypothesis: I believe my customer has a problem achieving this goal. To form your Assumptions: 0UVYKLYMVY̸hypothesis to be true, assumption needs to be true. Determine how you will test it: The least expensive way to test my assumption is... To form a Problem/Solution Hypothesis: I believe this solution will result in XHU[PÄHISLV[JVTL. To identify your Riskiest Assumption: The assumption with the least amount of data, and core to the viability of my hypothesis is... Determine what success looks like: I will run experiment with # of customers and expect a strong signal from # of customers. Project Name: Team Leader Name: GET OUT OF THE BUILDING! Download Experiment Board and watch case studies at www.javelin.com © 2014 Javelin. You are free to use it and earn money with it as an entrepreneur, consultant, or executive, as long as you are not a software company (the latter need to license it from us). Monday, November 17, 14
Javelin Experiment Board Start here. Brainstorm with stickies, pull it over to the right to start your experiment. Experiments Customer Problem Solution Riskiest Assumption Method Success Criterion Result Decision Learning 1 2 3 4 5 OVPZ`VYJZ[VTLY)LHZZWLJPÄJHZWVZZPISL Time Limit: 5 Min Housewife with smartphone Mom with smartphone Bimby What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min Lack of ideas when going to the grocery Lack of time to cook or to buy food for the week +LÄUL[OLZVS[PVUVUS`HM[LY`VOH]L]HSPKH[LKHWYVISLT^VY[OZVS]PUNTime Limit: 5 Min List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min Moms are too busy to think about cooking Women like to have someone that suggest their recipes People are too lazy to think about what to buy and cook every single day Need help? Use these sentences to help construct your experiment. To form a Customer/Problem Hypothesis: I believe my customer has a problem achieving this goal. To form your Assumptions: 0UVYKLYMVY̸hypothesis to be true, assumption needs to be true. Determine how you will test it: The least expensive way to test my assumption is... To form a Problem/Solution Hypothesis: I believe this solution will result in XHU[PÄHISLV[JVTL. To identify your Riskiest Assumption: The assumption with the least amount of data, and core to the viability of my hypothesis is... Determine what success looks like: I will run experiment with # of customers and expect a strong signal from # of customers. Project Name: Team Leader Name: GET OUT OF THE BUILDING! Download Experiment Board and watch case studies at www.javelin.com © 2014 Javelin. You are free to use it and earn money with it as an entrepreneur, consultant, or executive, as long as you are not a software company (the latter need to license it from us). Monday, November 17, 14
Javelin Experiment Board Start here. Brainstorm with stickies, pull it over to the right to start your experiment. Experiments Customer Problem Solution Riskiest Assumption Method Success Criterion Result Decision Learning 1 2 3 4 5 OVPZ`VYJZ[VTLY)LHZZWLJPÄJHZWVZZPISL Time Limit: 5 Min Housewife with smartphone What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min Lack of ideas when going to the grocery Lack of time to cook or to buy food for the week +LÄUL[OLZVS[PVUVUS`HM[LY`VOH]L]HSPKH[LKHWYVISLT^VY[OZVS]PUNTime Limit: 5 Min List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min Moms are too busy to think about cooking Women like to have someone that suggest their recipes People are too lazy to think about what to buy and cook every single day Need help? Use these sentences to help construct your experiment. To form a Customer/Problem Hypothesis: I believe my customer has a problem achieving this goal. To form your Assumptions: 0UVYKLYMVY̸hypothesis to be true, assumption needs to be true. Determine how you will test it: The least expensive way to test my assumption is... To form a Problem/Solution Hypothesis: I believe this solution will result in XHU[PÄHISLV[JVTL. To identify your Riskiest Assumption: The assumption with the least amount of data, and core to the viability of my hypothesis is... Determine what success looks like: I will run experiment with # of customers and expect a strong signal from # of customers. Project Name: Team Leader Name: Mom with smartphone Bimby GET OUT OF THE BUILDING! Download Experiment Board and watch case studies at www.javelin.com © 2014 Javelin. You are free to use it and earn money with it as an entrepreneur, consultant, or executive, as long as you are not a software company (the latter need to license it from us). Monday, November 17, 14
Javelin Experiment Board Start here. Brainstorm with stickies, pull it over to the right to start your experiment. Experiments Customer Problem Solution Riskiest Assumption Method Success Criterion Result Decision Learning 1 2 3 4 5 OVPZ`VYJZ[VTLY)LHZZWLJPÄJHZWVZZPISL Time Limit: 5 Min Housewife with smartphone What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min Lack of ideas when going to the grocery +LÄUL[OLZVS[PVUVUS`HM[LY`VOH]L]HSPKH[LKHWYVISLT^VY[OZVS]PUNTime Limit: 5 Min List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min Moms are too busy to think about cooking Women like to have someone that suggest their recipes People are too lazy to think about what to buy and cook every single day Need help? Use these sentences to help construct your experiment. To form a Customer/Problem Hypothesis: I believe my customer has a problem achieving this goal. To form your Assumptions: 0UVYKLYMVY̸hypothesis to be true, assumption needs to be true. Determine how you will test it: The least expensive way to test my assumption is... To form a Problem/Solution Hypothesis: I believe this solution will result in XHU[PÄHISLV[JVTL. To identify your Riskiest Assumption: The assumption with the least amount of data, and core to the viability of my hypothesis is... Determine what success looks like: I will run experiment with # of customers and expect a strong signal from # of customers. Project Name: Team Leader Name: Mom with smartphone Bimby Lack of time to cook or to buy food for the week GET OUT OF THE BUILDING! Download Experiment Board and watch case studies at www.javelin.com © 2014 Javelin. You are free to use it and earn money with it as an entrepreneur, consultant, or executive, as long as you are not a software company (the latter need to license it from us). Monday, November 17, 14
Javelin Experiment Board Start here. Brainstorm with stickies, pull it over to the right to start your experiment. Experiments Customer Problem Solution Riskiest Assumption Method Success Criterion Result Decision Learning 1 2 3 4 5 OVPZ`VYJZ[VTLY)LHZZWLJPÄJHZWVZZPISL Time Limit: 5 Min Housewife with smartphone What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min Lack of ideas when going to the grocery +LÄUL[OLZVS[PVUVUS`HM[LY`VOH]L]HSPKH[LKHWYVISLT^VY[OZVS]PUNTime Limit: 5 Min List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min Women like to have someone that suggest their recipes People are too lazy to think about what to buy and cook every single day Need help? Use these sentences to help construct your experiment. To form a Customer/Problem Hypothesis: I believe my customer has a problem achieving this goal. To form your Assumptions: 0UVYKLYMVY̸hypothesis to be true, assumption needs to be true. Determine how you will test it: The least expensive way to test my assumption is... To form a Problem/Solution Hypothesis: I believe this solution will result in XHU[PÄHISLV[JVTL. To identify your Riskiest Assumption: The assumption with the least amount of data, and core to the viability of my hypothesis is... Determine what success looks like: I will run experiment with # of customers and expect a strong signal from # of customers. Project Name: Team Leader Name: Mom with smartphone Bimby Lack of time to cook or to buy food for the week Moms are too busy to think about cooking GET OUT OF THE BUILDING! Download Experiment Board and watch case studies at www.javelin.com © 2014 Javelin. You are free to use it and earn money with it as an entrepreneur, consultant, or executive, as long as you are not a software company (the latter need to license it from us). Monday, November 17, 14
Javelin Experiment Board Start here. Brainstorm with stickies, pull it over to the right to start your experiment. Experiments Customer Problem Solution Riskiest Assumption Method Success Criterion Result Decision Learning 1 2 3 4 5 OVPZ`VYJZ[VTLY)LHZZWLJPÄJHZWVZZPISL Time Limit: 5 Min Housewife with smartphone What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min Lack of ideas when going to the grocery +LÄUL[OLZVS[PVUVUS`HM[LY`VOH]L]HSPKH[LKHWYVISLT^VY[OZVS]PUNTime Limit: 5 Min List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min Women like to have someone that suggest their recipes People are too lazy to think about what to buy and cook every single day Need help? Use these sentences to help construct your experiment. To form a Customer/Problem Hypothesis: I believe my customer has a problem achieving this goal. To form your Assumptions: 0UVYKLYMVY̸hypothesis to be true, assumption needs to be true. Determine how you will test it: The least expensive way to test my assumption is... To form a Problem/Solution Hypothesis: I believe this solution will result in XHU[PÄHISLV[JVTL. To identify your Riskiest Assumption: The assumption with the least amount of data, and core to the viability of my hypothesis is... Determine what success looks like: I will run experiment with # of customers and expect a strong signal from # of customers. Project Name: Team Leader Name: Mom with smartphone Bimby Lack of time to cook or to buy food for the week Moms are too busy to think about cooking 4/10 GET OUT OF THE BUILDING! Download Experiment Board and watch case studies at www.javelin.com © 2014 Javelin. You are free to use it and earn money with it as an entrepreneur, consultant, or executive, as long as you are not a software company (the latter need to license it from us). Monday, November 17, 14
Customer Discovery Monday, November 17, 14
Customer Discovery Monday, November 17, 14
Customer Discovery Useful tips for effective customers interviews: http://uxceo.com/post/80877539095/quick-tips-for-effective- customer-interviews Monday, November 17, 14
Javelin Experiment Board Start here. Brainstorm with stickies, pull it over to the right to start your experiment. Experiments Customer Problem Solution Riskiest Assumption Method Success Criterion Result Decision Learning 1 2 3 4 5 OVPZ`VYJZ[VTLY)LHZZWLJPÄJHZWVZZPISL Time Limit: 5 Min Housewife with smartphone What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min Lack of ideas when going to the grocery +LÄUL[OLZVS[PVUVUS`HM[LY`VOH]L]HSPKH[LKHWYVISLT^VY[OZVS]PUNTime Limit: 5 Min List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min Women like to have someone that suggest their recipes People are too lazy to think about what to buy and cook every single day Need help? Use these sentences to help construct your experiment. To form a Customer/Problem Hypothesis: I believe my customer has a problem achieving this goal. To form your Assumptions: 0UVYKLYMVY̸hypothesis to be true, assumption needs to be true. Determine how you will test it: The least expensive way to test my assumption is... To form a Problem/Solution Hypothesis: I believe this solution will result in XHU[PÄHISLV[JVTL. To identify your Riskiest Assumption: The assumption with the least amount of data, and core to the viability of my hypothesis is... Determine what success looks like: I will run experiment with # of customers and expect a strong signal from # of customers. Project Name: Team Leader Name: Mom with smartphone Bimby Lack of time to cook or to buy food for the week Moms are too busy to think about cooking 4/10 GET OUT OF THE BUILDING! Download Experiment Board and watch case studies at www.javelin.com © 2014 Javelin. You are free to use it and earn money with it as an entrepreneur, consultant, or executive, as long as you are not a software company (the latter need to license it from us). Monday, November 17, 14
Javelin Experiment Board Start here. Brainstorm with stickies, pull it over to the right to start your experiment. Experiments Customer Problem Solution Riskiest Assumption Method Success Criterion Result Decision Learning 1 2 3 4 5 OVPZ`VYJZ[VTLY)LHZZWLJPÄJHZWVZZPISL Time Limit: 5 Min Housewife with smartphone What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min Lack of ideas when going to the grocery +LÄUL[OLZVS[PVUVUS`HM[LY`VOH]L]HSPKH[LKHWYVISLT^VY[OZVS]PUNTime Limit: 5 Min List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min Women like to have someone that suggest their recipes People are too lazy to think about what to buy and cook every single day Need help? Use these sentences to help construct your experiment. To form a Customer/Problem Hypothesis: I believe my customer has a problem achieving this goal. To form your Assumptions: 0UVYKLYMVY̸hypothesis to be true, assumption needs to be true. Determine how you will test it: The least expensive way to test my assumption is... To form a Problem/Solution Hypothesis: I believe this solution will result in XHU[PÄHISLV[JVTL. To identify your Riskiest Assumption: The assumption with the least amount of data, and core to the viability of my hypothesis is... Determine what success looks like: I will run experiment with # of customers and expect a strong signal from # of customers. Project Name: Team Leader Name: Mom with smartphone Bimby Lack of time to cook or to buy food for the week Moms are too busy to think about cooking 4/10 GET OUT OF THE BUILDING! Pivot Moms aren't too busy to not enjoy cooking. Never. Download Experiment Board and watch case studies at www.javelin.com © 2014 Javelin. You are free to use it and earn money with it as an entrepreneur, consultant, or executive, as long as you are not a software company (the latter need to license it from us). Monday, November 17, 14
Lean Startup Agile Development Monday, November 17, 14
The SCRUM process - again ? Monday, November 17, 14
Cust. Development + Scrum Vision Monday, November 17, 14
Lean Product Development Monday, November 17, 14
Lean Product Development Problem: unknown Monday, November 17, 14
Lean Product Development Problem: unknown Solution: unknown Monday, November 17, 14
Scalable (Lean) Startup Monday, November 17, 14
Final thoughts Remember: There is a scientic method to follow Agile principles on the business side to validate ideas before starting product development Monday, November 17, 14
Example: 1st Business Model Blomming is FREE up to $240 of sales E-Commerce Widgets (sales driven by merchant) Sales driven by Blomming 4% OR $14,99/m Merchant chooses the rev. share (min. 5%) Sales driven by Promoters Merchant chooses the rev. share (min. 5%) 50% Promoter / 50% Blomming Monday, November 17, 14
Example: 1st Business Model Blomming is FREE up to $240 of sales E-Commerce Widgets (sales driven by merchant) Sales driven by Blomming 4% OR $14,99/m Merchant chooses the rev. share (min. 5%) Sales driven by Promoters Merchant chooses the rev. share (min. 5%) 50% Promoter / 50% Blomming Monday, November 17, 14
Example: Current Biz Model Blomming = so!ware tool Sales driven by merchant Blomming = Marketing tool Sales driven by Blomming Subscription Plans with 15 days free trial: Basic: € 19,99/m - € 199,99/y Premium: € 24,99/m - € 249,99/y Every merchant can optionally choose to sell on our Marketplace or our Aliation network se!ing a revenue share (min. 5%) Monday, November 17, 14
Thanks! www.blomming.com nicola@blomming.com Facebook.com/njvi#o Twi#er.com/njvi#o Linkedin.com/in/nicolajuniorvi#o Monday, November 17, 14

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SCRUM & Lean Startup in Enterprises

  • 1. SCRUM & Lean Startup in Enterprises Nicola Junior Vi!o - @njvi!o Agile Day 2014 - Ancona, Italy November 15th, 2014 Monday, November 17, 14
  • 2. My life in one minute 1990 - 1998 1999 - 2002 2002 - 2008 2009 Too young @Study: Computer Science Engineering 0 Co-Founders + No Focus + No Experience @Work: Many roles in di!erent companies Experience More Experience!!! Monday, November 17, 14
  • 4. Entrepreneurship ...Entrepreneurs recognize they are going to have to follow their own internal compass and embrace the uncertainty as part of the journey. - Steve Blank - more on: h!p://steveblank.com/2009/06/29/agile-opportunism-entrepreneurial-dna/ Monday, November 17, 14
  • 5. What’s a startup? A startup is "rst of all an experiment, it is a human institution designed to deliver a new product or service under conditions of extreme uncertainty At its heart, a startup is a catalyst that transforms ideas into products. (From Lessons Learned blog by Eric Ries) Monday, November 17, 14
  • 6. Get out of the building Your business assumptions can be wrong Go out and speak with your customers Monday, November 17, 14
  • 7. Lean Startup Monday, November 17, 14
  • 8. What’s a lean startup? Lean startup is a rigorous process for iterating from Plan A to a plan that works. (by Ash Maurya) Monday, November 17, 14
  • 9. What’s REALLY? The Lean Startup is essentially the Agile process (also) for business. In other words it’s a scienti"c method to design business models and iterate around them developing new products. Monday, November 17, 14
  • 10. Lean Startup OODA loop Monday, November 17, 14
  • 11. The Lean Startup’s book Monday, November 17, 14
  • 12. The Lean Startup’s book Monday, November 17, 14
  • 13. The Startup Owner’s manual Monday, November 17, 14
  • 14. Innovation Accounting “To improve entrepreneurial outcomes, and to hold entrepreneurs accountable, we need to focus on the boring stuff: how to measure progress, how to setup milestones, how to prioritize work. This requires a new kind of accounting, specific to startups” (Eric Ries - The Lean Startup) Monday, November 17, 14
  • 15. Innovation Accounting Concentrate on macro metrics Everything you do should attempt to change a metric Try to use as few tools as possible Monday, November 17, 14
  • 16. One Page Dashboard More on my presentation “Lean Startup Metrics and Analytics”: http://www.slideshare.net/njvitto/lean-startup-metrics-analytics Monday, November 17, 14
  • 17. Customer Development Monday, November 17, 14
  • 19. What’s SCRUM SCRUM is an iterative and incremental agile so#ware development framework for managing product development. Monday, November 17, 14
  • 20. The SCRUM process Monday, November 17, 14
  • 21. The SCRUM process ? Monday, November 17, 14
  • 22. How to validate ideas Monday, November 17, 14
  • 23. Customer Discovery Monday, November 17, 14
  • 24. Customer Discovery Monday, November 17, 14
  • 25. Lean Canvas Monday, November 17, 14
  • 26. Lean Canvas Lack of ideas during grocery shopping To-do lists Monday, November 17, 14
  • 27. Lean Canvas Moms Housewives Food-lovers Moms with smartphones and Bimby Lack of ideas during grocery shopping To-do lists Monday, November 17, 14
  • 28. Lean Canvas Moms Housewives Food-lovers Moms with smartphones and Bimby Lack of ideas during grocery shopping To-do lists We think on your behalf about what to buy on the grocery store and to cook every day Monday, November 17, 14
  • 29. Lean Canvas Moms Housewives Food-lovers Moms with smartphones and Bimby Lack of ideas during grocery shopping To-do lists Mobile app with fresh ideas to cook every day We think on your behalf about what to buy on the grocery store and to cook every day Monday, November 17, 14
  • 30. Lean Canvas Moms Housewives Food-lovers Moms with smartphones and Bimby Lack of ideas during grocery shopping To-do lists Mobile app with fresh ideas to cook every day “Push” instead We think on your than “pull” behalf about what to buy on the grocery store and to cook every day Monday, November 17, 14
  • 31. Lean Canvas Moms Housewives Food-lovers Moms with smartphones and Bimby Lack of ideas during grocery shopping To-do lists Mobile app with fresh ideas to cook every day Downloads Daily active users Affiliations “Push” instead We think on your than “pull” behalf about what to buy on the grocery store and to cook every day Monday, November 17, 14
  • 32. Lean Canvas Moms Housewives Food-lovers Moms with smartphones and Bimby Lack of ideas during grocery shopping To-do lists Mobile app with fresh ideas to cook every day Downloads Daily active users Affiliations “Push” instead We think on your than “pull” behalf about what to buy on the grocery store and to cook every day Facebook adv Mobile adv Offline in grocery stores Monday, November 17, 14
  • 33. Lean Canvas Moms Housewives Food-lovers Moms with smartphones and Bimby Lack of ideas during grocery shopping To-do lists Mobile app with fresh ideas to cook every day Downloads Daily active users Affiliations “Push” instead We think on your than “pull” behalf about what to buy on the grocery store and to cook every day Facebook adv Mobile adv Offline in grocery stores Marketing (acquisition costs) People Technology Monday, November 17, 14
  • 34. Lean Canvas Moms Housewives Food-lovers Moms with smartphones and Bimby Lack of ideas during grocery shopping To-do lists Mobile app with fresh ideas to cook every day Downloads Daily active users Affiliations “Push” instead We think on your than “pull” behalf about what to buy on the grocery store and to cook every day Facebook adv Mobile adv Offline in grocery stores Marketing (acquisition costs) People Technology In-app purchases Affiliations (with groceries) Monday, November 17, 14
  • 35. Example: Customer Personas Monday, November 17, 14
  • 36. Javelin Experiment Board Start here. Brainstorm with stickies, pull it over to the right to start your experiment. Experiments Customer Problem Solution Riskiest Assumption Method & Success Criterion Result & Decision Learning 1 2 3 4 5 >OVPZ`VYJZ[VTLY)LHZZWLJPÄJHZWVZZPISL Time Limit: 5 Min What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min +LÄUL[OLZVS[PVUVUS`HM[LY`VOH]L]HSPKH[LKHWYVISLT^VY[OZVS]PUNTime Limit: 5 Min List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min Need help? Use these sentences to help construct your experiment. To form a Customer/Problem Hypothesis: I believe my customer has a problem achieving this goal. To form your Assumptions: 0UVYKLYMVY̸hypothesis to be true, assumption needs to be true. Determine how you will test it: The least expensive way to test my assumption is... To form a Problem/Solution Hypothesis: I believe this solution will result in XHU[PÄHISLV[JVTL. To identify your Riskiest Assumption: The assumption with the least amount of data, and core to the viability of my hypothesis is... Determine what success looks like: I will run experiment with # of customers and expect a strong signal from # of customers. Project Name: Team Leader Name: GET OUT OF THE BUILDING! Download Experiment Board and watch case studies at www.javelin.com © 2014 Javelin. You are free to use it and earn money with it as an entrepreneur, consultant, or executive, as long as you are not a software company (the latter need to license it from us). Monday, November 17, 14
  • 37. Javelin Experiment Board Start here. Brainstorm with stickies, pull it over to the right to start your experiment. Experiments Customer Problem Solution Riskiest Assumption Method Success Criterion Result Decision Learning 1 2 3 4 5 OVPZ`VYJZ[VTLY)LHZZWLJPÄJHZWVZZPISL Time Limit: 5 Min Housewife with smartphone What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min +LÄUL[OLZVS[PVUVUS`HM[LY`VOH]L]HSPKH[LKHWYVISLT^VY[OZVS]PUNTime Limit: 5 Min List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min Need help? Use these sentences to help construct your experiment. To form a Customer/Problem Hypothesis: I believe my customer has a problem achieving this goal. To form your Assumptions: 0UVYKLYMVY̸hypothesis to be true, assumption needs to be true. Determine how you will test it: The least expensive way to test my assumption is... To form a Problem/Solution Hypothesis: I believe this solution will result in XHU[PÄHISLV[JVTL. To identify your Riskiest Assumption: The assumption with the least amount of data, and core to the viability of my hypothesis is... Determine what success looks like: I will run experiment with # of customers and expect a strong signal from # of customers. Project Name: Team Leader Name: GET OUT OF THE BUILDING! Download Experiment Board and watch case studies at www.javelin.com © 2014 Javelin. You are free to use it and earn money with it as an entrepreneur, consultant, or executive, as long as you are not a software company (the latter need to license it from us). Monday, November 17, 14
  • 38. Javelin Experiment Board Start here. Brainstorm with stickies, pull it over to the right to start your experiment. Experiments Customer Problem Solution Riskiest Assumption Method Success Criterion Result Decision Learning 1 2 3 4 5 OVPZ`VYJZ[VTLY)LHZZWLJPÄJHZWVZZPISL Time Limit: 5 Min Housewife with smartphone Mom with smartphone Bimby What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min +LÄUL[OLZVS[PVUVUS`HM[LY`VOH]L]HSPKH[LKHWYVISLT^VY[OZVS]PUNTime Limit: 5 Min List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min Need help? Use these sentences to help construct your experiment. To form a Customer/Problem Hypothesis: I believe my customer has a problem achieving this goal. To form your Assumptions: 0UVYKLYMVY̸hypothesis to be true, assumption needs to be true. Determine how you will test it: The least expensive way to test my assumption is... To form a Problem/Solution Hypothesis: I believe this solution will result in XHU[PÄHISLV[JVTL. To identify your Riskiest Assumption: The assumption with the least amount of data, and core to the viability of my hypothesis is... Determine what success looks like: I will run experiment with # of customers and expect a strong signal from # of customers. Project Name: Team Leader Name: GET OUT OF THE BUILDING! Download Experiment Board and watch case studies at www.javelin.com © 2014 Javelin. You are free to use it and earn money with it as an entrepreneur, consultant, or executive, as long as you are not a software company (the latter need to license it from us). Monday, November 17, 14
  • 39. Javelin Experiment Board Start here. Brainstorm with stickies, pull it over to the right to start your experiment. Experiments Customer Problem Solution Riskiest Assumption Method Success Criterion Result Decision Learning 1 2 3 4 5 OVPZ`VYJZ[VTLY)LHZZWLJPÄJHZWVZZPISL Time Limit: 5 Min Housewife with smartphone Mom with smartphone Bimby What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min Lack of ideas when going to the grocery +LÄUL[OLZVS[PVUVUS`HM[LY`VOH]L]HSPKH[LKHWYVISLT^VY[OZVS]PUNTime Limit: 5 Min List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min Need help? Use these sentences to help construct your experiment. To form a Customer/Problem Hypothesis: I believe my customer has a problem achieving this goal. To form your Assumptions: 0UVYKLYMVY̸hypothesis to be true, assumption needs to be true. Determine how you will test it: The least expensive way to test my assumption is... To form a Problem/Solution Hypothesis: I believe this solution will result in XHU[PÄHISLV[JVTL. To identify your Riskiest Assumption: The assumption with the least amount of data, and core to the viability of my hypothesis is... Determine what success looks like: I will run experiment with # of customers and expect a strong signal from # of customers. Project Name: Team Leader Name: GET OUT OF THE BUILDING! Download Experiment Board and watch case studies at www.javelin.com © 2014 Javelin. You are free to use it and earn money with it as an entrepreneur, consultant, or executive, as long as you are not a software company (the latter need to license it from us). Monday, November 17, 14
  • 40. Javelin Experiment Board Start here. Brainstorm with stickies, pull it over to the right to start your experiment. Experiments Customer Problem Solution Riskiest Assumption Method Success Criterion Result Decision Learning 1 2 3 4 5 OVPZ`VYJZ[VTLY)LHZZWLJPÄJHZWVZZPISL Time Limit: 5 Min Housewife with smartphone Mom with smartphone Bimby What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min Lack of ideas when going to the grocery Lack of time to cook or to buy food for the week +LÄUL[OLZVS[PVUVUS`HM[LY`VOH]L]HSPKH[LKHWYVISLT^VY[OZVS]PUNTime Limit: 5 Min List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min Need help? Use these sentences to help construct your experiment. To form a Customer/Problem Hypothesis: I believe my customer has a problem achieving this goal. To form your Assumptions: 0UVYKLYMVY̸hypothesis to be true, assumption needs to be true. Determine how you will test it: The least expensive way to test my assumption is... To form a Problem/Solution Hypothesis: I believe this solution will result in XHU[PÄHISLV[JVTL. To identify your Riskiest Assumption: The assumption with the least amount of data, and core to the viability of my hypothesis is... Determine what success looks like: I will run experiment with # of customers and expect a strong signal from # of customers. Project Name: Team Leader Name: GET OUT OF THE BUILDING! Download Experiment Board and watch case studies at www.javelin.com © 2014 Javelin. You are free to use it and earn money with it as an entrepreneur, consultant, or executive, as long as you are not a software company (the latter need to license it from us). Monday, November 17, 14
  • 41. Javelin Experiment Board Start here. Brainstorm with stickies, pull it over to the right to start your experiment. Experiments Customer Problem Solution Riskiest Assumption Method Success Criterion Result Decision Learning 1 2 3 4 5 OVPZ`VYJZ[VTLY)LHZZWLJPÄJHZWVZZPISL Time Limit: 5 Min Housewife with smartphone Mom with smartphone Bimby What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min Lack of ideas when going to the grocery Lack of time to cook or to buy food for the week +LÄUL[OLZVS[PVUVUS`HM[LY`VOH]L]HSPKH[LKHWYVISLT^VY[OZVS]PUNTime Limit: 5 Min List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min Moms are too busy to think about cooking Need help? Use these sentences to help construct your experiment. To form a Customer/Problem Hypothesis: I believe my customer has a problem achieving this goal. To form your Assumptions: 0UVYKLYMVY̸hypothesis to be true, assumption needs to be true. Determine how you will test it: The least expensive way to test my assumption is... To form a Problem/Solution Hypothesis: I believe this solution will result in XHU[PÄHISLV[JVTL. To identify your Riskiest Assumption: The assumption with the least amount of data, and core to the viability of my hypothesis is... Determine what success looks like: I will run experiment with # of customers and expect a strong signal from # of customers. Project Name: Team Leader Name: GET OUT OF THE BUILDING! Download Experiment Board and watch case studies at www.javelin.com © 2014 Javelin. You are free to use it and earn money with it as an entrepreneur, consultant, or executive, as long as you are not a software company (the latter need to license it from us). Monday, November 17, 14
  • 42. Javelin Experiment Board Start here. Brainstorm with stickies, pull it over to the right to start your experiment. Experiments Customer Problem Solution Riskiest Assumption Method Success Criterion Result Decision Learning 1 2 3 4 5 OVPZ`VYJZ[VTLY)LHZZWLJPÄJHZWVZZPISL Time Limit: 5 Min Housewife with smartphone Mom with smartphone Bimby What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min Lack of ideas when going to the grocery Lack of time to cook or to buy food for the week +LÄUL[OLZVS[PVUVUS`HM[LY`VOH]L]HSPKH[LKHWYVISLT^VY[OZVS]PUNTime Limit: 5 Min List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min Moms are too busy to think about cooking Women like to have someone that suggest their recipes Need help? Use these sentences to help construct your experiment. To form a Customer/Problem Hypothesis: I believe my customer has a problem achieving this goal. To form your Assumptions: 0UVYKLYMVY̸hypothesis to be true, assumption needs to be true. Determine how you will test it: The least expensive way to test my assumption is... To form a Problem/Solution Hypothesis: I believe this solution will result in XHU[PÄHISLV[JVTL. To identify your Riskiest Assumption: The assumption with the least amount of data, and core to the viability of my hypothesis is... Determine what success looks like: I will run experiment with # of customers and expect a strong signal from # of customers. Project Name: Team Leader Name: GET OUT OF THE BUILDING! Download Experiment Board and watch case studies at www.javelin.com © 2014 Javelin. You are free to use it and earn money with it as an entrepreneur, consultant, or executive, as long as you are not a software company (the latter need to license it from us). Monday, November 17, 14
  • 43. Javelin Experiment Board Start here. Brainstorm with stickies, pull it over to the right to start your experiment. Experiments Customer Problem Solution Riskiest Assumption Method Success Criterion Result Decision Learning 1 2 3 4 5 OVPZ`VYJZ[VTLY)LHZZWLJPÄJHZWVZZPISL Time Limit: 5 Min Housewife with smartphone Mom with smartphone Bimby What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min Lack of ideas when going to the grocery Lack of time to cook or to buy food for the week +LÄUL[OLZVS[PVUVUS`HM[LY`VOH]L]HSPKH[LKHWYVISLT^VY[OZVS]PUNTime Limit: 5 Min List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min Moms are too busy to think about cooking Women like to have someone that suggest their recipes People are too lazy to think about what to buy and cook every single day Need help? Use these sentences to help construct your experiment. To form a Customer/Problem Hypothesis: I believe my customer has a problem achieving this goal. To form your Assumptions: 0UVYKLYMVY̸hypothesis to be true, assumption needs to be true. Determine how you will test it: The least expensive way to test my assumption is... To form a Problem/Solution Hypothesis: I believe this solution will result in XHU[PÄHISLV[JVTL. To identify your Riskiest Assumption: The assumption with the least amount of data, and core to the viability of my hypothesis is... Determine what success looks like: I will run experiment with # of customers and expect a strong signal from # of customers. Project Name: Team Leader Name: GET OUT OF THE BUILDING! Download Experiment Board and watch case studies at www.javelin.com © 2014 Javelin. You are free to use it and earn money with it as an entrepreneur, consultant, or executive, as long as you are not a software company (the latter need to license it from us). Monday, November 17, 14
  • 44. Javelin Experiment Board Start here. Brainstorm with stickies, pull it over to the right to start your experiment. Experiments Customer Problem Solution Riskiest Assumption Method Success Criterion Result Decision Learning 1 2 3 4 5 OVPZ`VYJZ[VTLY)LHZZWLJPÄJHZWVZZPISL Time Limit: 5 Min Housewife with smartphone What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min Lack of ideas when going to the grocery Lack of time to cook or to buy food for the week +LÄUL[OLZVS[PVUVUS`HM[LY`VOH]L]HSPKH[LKHWYVISLT^VY[OZVS]PUNTime Limit: 5 Min List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min Moms are too busy to think about cooking Women like to have someone that suggest their recipes People are too lazy to think about what to buy and cook every single day Need help? Use these sentences to help construct your experiment. To form a Customer/Problem Hypothesis: I believe my customer has a problem achieving this goal. To form your Assumptions: 0UVYKLYMVY̸hypothesis to be true, assumption needs to be true. Determine how you will test it: The least expensive way to test my assumption is... To form a Problem/Solution Hypothesis: I believe this solution will result in XHU[PÄHISLV[JVTL. To identify your Riskiest Assumption: The assumption with the least amount of data, and core to the viability of my hypothesis is... Determine what success looks like: I will run experiment with # of customers and expect a strong signal from # of customers. Project Name: Team Leader Name: Mom with smartphone Bimby GET OUT OF THE BUILDING! Download Experiment Board and watch case studies at www.javelin.com © 2014 Javelin. You are free to use it and earn money with it as an entrepreneur, consultant, or executive, as long as you are not a software company (the latter need to license it from us). Monday, November 17, 14
  • 45. Javelin Experiment Board Start here. Brainstorm with stickies, pull it over to the right to start your experiment. Experiments Customer Problem Solution Riskiest Assumption Method Success Criterion Result Decision Learning 1 2 3 4 5 OVPZ`VYJZ[VTLY)LHZZWLJPÄJHZWVZZPISL Time Limit: 5 Min Housewife with smartphone What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min Lack of ideas when going to the grocery +LÄUL[OLZVS[PVUVUS`HM[LY`VOH]L]HSPKH[LKHWYVISLT^VY[OZVS]PUNTime Limit: 5 Min List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min Moms are too busy to think about cooking Women like to have someone that suggest their recipes People are too lazy to think about what to buy and cook every single day Need help? Use these sentences to help construct your experiment. To form a Customer/Problem Hypothesis: I believe my customer has a problem achieving this goal. To form your Assumptions: 0UVYKLYMVY̸hypothesis to be true, assumption needs to be true. Determine how you will test it: The least expensive way to test my assumption is... To form a Problem/Solution Hypothesis: I believe this solution will result in XHU[PÄHISLV[JVTL. To identify your Riskiest Assumption: The assumption with the least amount of data, and core to the viability of my hypothesis is... Determine what success looks like: I will run experiment with # of customers and expect a strong signal from # of customers. Project Name: Team Leader Name: Mom with smartphone Bimby Lack of time to cook or to buy food for the week GET OUT OF THE BUILDING! Download Experiment Board and watch case studies at www.javelin.com © 2014 Javelin. You are free to use it and earn money with it as an entrepreneur, consultant, or executive, as long as you are not a software company (the latter need to license it from us). Monday, November 17, 14
  • 46. Javelin Experiment Board Start here. Brainstorm with stickies, pull it over to the right to start your experiment. Experiments Customer Problem Solution Riskiest Assumption Method Success Criterion Result Decision Learning 1 2 3 4 5 OVPZ`VYJZ[VTLY)LHZZWLJPÄJHZWVZZPISL Time Limit: 5 Min Housewife with smartphone What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min Lack of ideas when going to the grocery +LÄUL[OLZVS[PVUVUS`HM[LY`VOH]L]HSPKH[LKHWYVISLT^VY[OZVS]PUNTime Limit: 5 Min List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min Women like to have someone that suggest their recipes People are too lazy to think about what to buy and cook every single day Need help? Use these sentences to help construct your experiment. To form a Customer/Problem Hypothesis: I believe my customer has a problem achieving this goal. To form your Assumptions: 0UVYKLYMVY̸hypothesis to be true, assumption needs to be true. Determine how you will test it: The least expensive way to test my assumption is... To form a Problem/Solution Hypothesis: I believe this solution will result in XHU[PÄHISLV[JVTL. To identify your Riskiest Assumption: The assumption with the least amount of data, and core to the viability of my hypothesis is... Determine what success looks like: I will run experiment with # of customers and expect a strong signal from # of customers. Project Name: Team Leader Name: Mom with smartphone Bimby Lack of time to cook or to buy food for the week Moms are too busy to think about cooking GET OUT OF THE BUILDING! Download Experiment Board and watch case studies at www.javelin.com © 2014 Javelin. You are free to use it and earn money with it as an entrepreneur, consultant, or executive, as long as you are not a software company (the latter need to license it from us). Monday, November 17, 14
  • 47. Javelin Experiment Board Start here. Brainstorm with stickies, pull it over to the right to start your experiment. Experiments Customer Problem Solution Riskiest Assumption Method Success Criterion Result Decision Learning 1 2 3 4 5 OVPZ`VYJZ[VTLY)LHZZWLJPÄJHZWVZZPISL Time Limit: 5 Min Housewife with smartphone What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min Lack of ideas when going to the grocery +LÄUL[OLZVS[PVUVUS`HM[LY`VOH]L]HSPKH[LKHWYVISLT^VY[OZVS]PUNTime Limit: 5 Min List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min Women like to have someone that suggest their recipes People are too lazy to think about what to buy and cook every single day Need help? Use these sentences to help construct your experiment. To form a Customer/Problem Hypothesis: I believe my customer has a problem achieving this goal. To form your Assumptions: 0UVYKLYMVY̸hypothesis to be true, assumption needs to be true. Determine how you will test it: The least expensive way to test my assumption is... To form a Problem/Solution Hypothesis: I believe this solution will result in XHU[PÄHISLV[JVTL. To identify your Riskiest Assumption: The assumption with the least amount of data, and core to the viability of my hypothesis is... Determine what success looks like: I will run experiment with # of customers and expect a strong signal from # of customers. Project Name: Team Leader Name: Mom with smartphone Bimby Lack of time to cook or to buy food for the week Moms are too busy to think about cooking 4/10 GET OUT OF THE BUILDING! Download Experiment Board and watch case studies at www.javelin.com © 2014 Javelin. You are free to use it and earn money with it as an entrepreneur, consultant, or executive, as long as you are not a software company (the latter need to license it from us). Monday, November 17, 14
  • 48. Customer Discovery Monday, November 17, 14
  • 49. Customer Discovery Monday, November 17, 14
  • 50. Customer Discovery Useful tips for effective customers interviews: http://uxceo.com/post/80877539095/quick-tips-for-effective- customer-interviews Monday, November 17, 14
  • 51. Javelin Experiment Board Start here. Brainstorm with stickies, pull it over to the right to start your experiment. Experiments Customer Problem Solution Riskiest Assumption Method Success Criterion Result Decision Learning 1 2 3 4 5 OVPZ`VYJZ[VTLY)LHZZWLJPÄJHZWVZZPISL Time Limit: 5 Min Housewife with smartphone What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min Lack of ideas when going to the grocery +LÄUL[OLZVS[PVUVUS`HM[LY`VOH]L]HSPKH[LKHWYVISLT^VY[OZVS]PUNTime Limit: 5 Min List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min Women like to have someone that suggest their recipes People are too lazy to think about what to buy and cook every single day Need help? Use these sentences to help construct your experiment. To form a Customer/Problem Hypothesis: I believe my customer has a problem achieving this goal. To form your Assumptions: 0UVYKLYMVY̸hypothesis to be true, assumption needs to be true. Determine how you will test it: The least expensive way to test my assumption is... To form a Problem/Solution Hypothesis: I believe this solution will result in XHU[PÄHISLV[JVTL. To identify your Riskiest Assumption: The assumption with the least amount of data, and core to the viability of my hypothesis is... Determine what success looks like: I will run experiment with # of customers and expect a strong signal from # of customers. Project Name: Team Leader Name: Mom with smartphone Bimby Lack of time to cook or to buy food for the week Moms are too busy to think about cooking 4/10 GET OUT OF THE BUILDING! Download Experiment Board and watch case studies at www.javelin.com © 2014 Javelin. You are free to use it and earn money with it as an entrepreneur, consultant, or executive, as long as you are not a software company (the latter need to license it from us). Monday, November 17, 14
  • 52. Javelin Experiment Board Start here. Brainstorm with stickies, pull it over to the right to start your experiment. Experiments Customer Problem Solution Riskiest Assumption Method Success Criterion Result Decision Learning 1 2 3 4 5 OVPZ`VYJZ[VTLY)LHZZWLJPÄJHZWVZZPISL Time Limit: 5 Min Housewife with smartphone What is the problem? Phrase it from your customer’s perspective. Time Limit: 5 Min Lack of ideas when going to the grocery +LÄUL[OLZVS[PVUVUS`HM[LY`VOH]L]HSPKH[LKHWYVISLT^VY[OZVS]PUNTime Limit: 5 Min List the assumptions that must hold true, for your hypothesis to be true. Time Limit: 10 Min Women like to have someone that suggest their recipes People are too lazy to think about what to buy and cook every single day Need help? Use these sentences to help construct your experiment. To form a Customer/Problem Hypothesis: I believe my customer has a problem achieving this goal. To form your Assumptions: 0UVYKLYMVY̸hypothesis to be true, assumption needs to be true. Determine how you will test it: The least expensive way to test my assumption is... To form a Problem/Solution Hypothesis: I believe this solution will result in XHU[PÄHISLV[JVTL. To identify your Riskiest Assumption: The assumption with the least amount of data, and core to the viability of my hypothesis is... Determine what success looks like: I will run experiment with # of customers and expect a strong signal from # of customers. Project Name: Team Leader Name: Mom with smartphone Bimby Lack of time to cook or to buy food for the week Moms are too busy to think about cooking 4/10 GET OUT OF THE BUILDING! Pivot Moms aren't too busy to not enjoy cooking. Never. Download Experiment Board and watch case studies at www.javelin.com © 2014 Javelin. You are free to use it and earn money with it as an entrepreneur, consultant, or executive, as long as you are not a software company (the latter need to license it from us). Monday, November 17, 14
  • 53. Lean Startup Agile Development Monday, November 17, 14
  • 54. The SCRUM process - again ? Monday, November 17, 14
  • 55. Cust. Development + Scrum Vision Monday, November 17, 14
  • 56. Lean Product Development Monday, November 17, 14
  • 57. Lean Product Development Problem: unknown Monday, November 17, 14
  • 58. Lean Product Development Problem: unknown Solution: unknown Monday, November 17, 14
  • 59. Scalable (Lean) Startup Monday, November 17, 14
  • 60. Final thoughts Remember: There is a scientic method to follow Agile principles on the business side to validate ideas before starting product development Monday, November 17, 14
  • 61. Example: 1st Business Model Blomming is FREE up to $240 of sales E-Commerce Widgets (sales driven by merchant) Sales driven by Blomming 4% OR $14,99/m Merchant chooses the rev. share (min. 5%) Sales driven by Promoters Merchant chooses the rev. share (min. 5%) 50% Promoter / 50% Blomming Monday, November 17, 14
  • 62. Example: 1st Business Model Blomming is FREE up to $240 of sales E-Commerce Widgets (sales driven by merchant) Sales driven by Blomming 4% OR $14,99/m Merchant chooses the rev. share (min. 5%) Sales driven by Promoters Merchant chooses the rev. share (min. 5%) 50% Promoter / 50% Blomming Monday, November 17, 14
  • 63. Example: Current Biz Model Blomming = so!ware tool Sales driven by merchant Blomming = Marketing tool Sales driven by Blomming Subscription Plans with 15 days free trial: Basic: € 19,99/m - € 199,99/y Premium: € 24,99/m - € 249,99/y Every merchant can optionally choose to sell on our Marketplace or our Aliation network se!ing a revenue share (min. 5%) Monday, November 17, 14
  • 64. Thanks! www.blomming.com nicola@blomming.com Facebook.com/njvi#o Twi#er.com/njvi#o Linkedin.com/in/nicolajuniorvi#o Monday, November 17, 14