C brown2011
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The document summarizes research presented at an international symposium on online journalism. It examines how young people and minority groups use Twitter, and whether journalists who use Twitter to share news and engage audiences are viewed as more credible. The researchers found that young people use Twitter for social and professional networking as well as entertainment. While functionality and networks differ, minorities are represented. Journalists who use Twitter to engage and share relevant information with younger and minority audiences are seen as more credible.
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C brown2011
- 1. New Opportunities For Diversity: Twitter, Journalists and Traditionally Underserved Communities Dr. Carrie Brown, University of Memphis Dr. Elizabeth Hendrickson, University of Tennessee Dr. Jeremy Littau, Lehigh University International Symposium for Online Journalism April 1, 2011
- 2. RESEARCH QUESTIONS AND FINDINGS R1: How do young people, ages 19 – 29, use Twitter? R2: Are there any differences in how whites and minority groups use Twitter? R3: Are journalists that utilize Twitter to a) share news and information and b) engage with their audiences more credible to younger and minority audiences?
- 3. R1: How do young people, ages 19 – 29, use Twitter? 1. Social tool for informal communication 2. Fun and entertainment 3. Professional networking 4. Information
- 4. R2: Are there any differences in how whites and minority groups use Twitter? • Functionality, authenticity, networks, hashtags R3: Are journalists that utilize Twitter to a) share news and information and b) engage with their audiences more credible to younger and minority audiences? • Engagement and relevancy
- 5. Discussion • Openness to news mixed in with interactions with friends. • Want more engagement and conversation tone within this space. • Interaction deepens sense of connection, loyalty and trust.