Caffeine and SEO by Yavor Milchev
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Caffeine is Google's test search engine for experimenting with new ranking algorithms and interface features. The document discusses some changes in Caffeine that may impact SEO, including higher rankings for pages with lists and user-generated content, and lower rankings for picture-only pages. It also notes observing more duplicated search results and possible paid links being counted, suggesting the new algorithms may be less effective at filtering lower quality pages.
Caffeine and SEO by Yavor Milchev
- 2. What is Caffeine? Caffeine is a bitter, white crystalline xanthine alkaloid… stuff in your coffee A testdrive of Google’s new search engine http://www2.sandbox.google.com/
- 3. What is New in Caffeine? According to their blog: http://googlewebmastercentral.blogspot.com/2009/08/help-test-some-next-generation.html Next-generation architecture for Google's web search Increase size, indexing speed, accuracy, comprehensiveness and other dimensions
- 4. So what is new for SEO? Higher rankings for pages which include lists Higher rankings for UGC (forums, social media) Decrease in SERPs’ value – duplicate results more often Higher rankings for news outside designated space Lower rankings for pictures – missing
- 5. Examples A search for “SEO” results in the following:
- 6. Examples A search for “SEO” results in the following: further down….
- 7. Examples A search for “free music downloads” includes the following results:
- 8. Examples A search for “free music downloads” includes the following results: Last.fm Bearshare.com Ez-tracks.com ct.download.com/clicks?t=41985977...bf&s=5&fs=0 … www.1st-free-music-download.com www.yourfreemusicdownloads.com There are two interesting things about that 4 th result It is an old page which redirects to last.fm (result #1) A guess could be made about the origin of this URL… reminds you of PPC?
- 9. Summary I notice a lot of redirected pages in the results which means Google is worse at removing duplicate results. Or are they even trying? If the origin of the ct.download.com URL is PPC, is there a possibility that Google is now counting PPC/Banner links? Many low quality or irrelevant pages are climbing to page1. Why? A facebook page for “SEO” Two fake websites for “free music downloads” On the most part results seem rearranged within the first page Speed!