Call For Compassion
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This document outlines a campaign called "Call for Compassion" that aims to encourage compassion for the homeless population in Washington D.C. The campaign will partner with nonprofits, create a letter writing hub for the community, address public perceptions of homelessness through "Sign for Help", and allow people to gain perspective into the homeless experience through "Street View". Research included interviews with homeless individuals and community studies. Potential drawbacks include not having a consistent target population for primary research and challenges measuring social engagement. Continued engagement on social media and letters is key for the campaign's success.
Call For Compassion
- 1. Call For Compassion Washington D.C. Megan Goosey
- 2. Purpose Of Project The mission is to create alternative thinking on a social issue. The campaign addresses the desensitizing perceptions and stereotypes of homelessness and encourages acts of compassion toward those individuals.
- 3. Organization seeking to adopt more compassion opportunities and unify D.C. community Nonprofits First hand access to homeless Allowing community to be more involved in organization than solely donating items or money Client
- 4. Timeline Recognized the need for compassion within the homeless community Thought about best way to address the issue Interviews with currently or formally homeless individuals Research of the D.C. homeless population Creation of website and sub sections, social media creation, photos
- 5. Research Qualitative: Conducted interviews of previous or currently homeless, personal experience in the D.C. area Quantitative: Gathered information from community speakers on the topic of homelessness in the D.C. area, community studies and information provided to the public in the D.C. area Both primary and secondary research were used
- 6. Deliverables • Partner with nonprofit • Compassion Campaign • Sign for Help • Street View
- 7. Partner With Nonprofit Willingness to be a direct line from community to the homeless people and compassion they wish to share
- 8. Compassion Campaign Walking up to a stranger on the street can be intimidating and uncomfortable luckily there are other ways to show compassion through words. This letter writing hub allows everyone’s compassion to be expressed regardless if your experience is direct contact or support.
- 9. Sign For Help Sign for help addresses the public perceptions of the homeless community, statistics of homelessness, and the root causes of homelessness in the D.C. metropolitan area. This section addresses three areas of focus: -Walk Quickly -Give Me The Numbers -Get A Job
- 10. Street View Street view puts one in the worn out shoes of a homeless person. What are the actions to take to end homelessness in D.C. Testimonials given from homeless individuals 3 Areas of Focus: -I am Human -Street To Shelter -Testimonials
- 11. Drawbacks • Did not have consistent targeted population to collect data from (primary research) • Measuring social media engagement • Development and distribution of a survey – Lack of opportunity
- 12. Continued Engagement • The campaign will last as long as the community continues to engage with the letter campaign. • The spread of social media and video launch are essential for the campaign to be successful.
- 17. Questions?