SlideShare a Scribd company logo
HITACHI DATA
SYSTEMS:
CAPACITY EFFICIENCY
SNW Spring 2012
2012 GLOBAL
ECONOMICS
LONG TERM : ITS A CHALLENGING ROAD AHEAD



 Aging IT systems and infrastructures
   Increasing burden to maintain
   Switching to new systems and infrastructure
    becomes more disruptive and resource-intensive
 Information becomes increasingly difficult
  to access and analyze
   Business is forced to work without the
    information it needs to make decisions
 New interfaces drive up transaction loads and require legacy
  storage systems to scale up
   Storage systems are long-term investments and changes are increasingly
    painful and expensive
 Compliance and regulatory pressures puts businesses with
  legacy systems at risk
 Power, cooling, and floor space limitations demand change
SHORT TERM: PRICE/SUPPLY DISRUPTION



 Unprecedented geological event caused worldwide disk shortage,
  resulting in
       Limited availability and increased price of HDD
       Compromised growth and business disruption
       Forecasting challenges
       Missed sales and revenue targets


 Shortage may persist into 2013, creating immediate need for
  increased capacity efficiency worldwide via
       Increased storage utilization
       Capacity purchase deferral
       Capacity reclamation
       Extension of useful life of existing assets
THE END OF A 50 YEAR TREND?


              PRICE PER CAPACITY OVER TIME




   1950                                                          3Q 2011

 If the price decline in disk capacity slows down:
   Need to eliminate redundancies and wasteful practices
   Need to increase the efficiency of capacity utilization
   Need to Increase the capitalization from 3-5 year to 5-7 years and separate
    storage intelligence from storage capacity
CAPACITY
EFFICIENCY
WHAT IS CAPACITY EFFICIENCY?


The RIGHT solution for the RIGHT storage
challenge – at the RIGHT point in the data’s
lifecycle

   Allocation: Thin provisioning

   Utilization : Storage tiering

   Performance: Page level tiering

   Data Protection: Active archive

   Energy: SSD and SFF

   Management : One platform for all data

   Application: VAAI

   Extend these benefits to existing storage assets with
    virtualization
A UNIVERSE OF TECHNOLOGY OPTIONS


REDUCE NEED, RECLAIM EXISTING CAPACITY
AND DEFER PURCHASES

   Storage pooling and thin provisioning
   Virtualization
   Tiered storage and dynamic tiering
   Disk configuration optimization − RAID 5 and 6 vs. RAID 10; high vs. low
    density
   Storage reclamation: ZPR and write same
   Thin replication
   Copy-on-write
   Service catalogs and chargeback information
   Intelligent archiving (compression, deduplication and single instancing)
STORAGE VIRTUALIZATION – THE FOUNDATION
FOR CAPACITY EFFICIENCY

 Increase storage utilization
  Use more of existing and new assets – up to 30%
 Reclaim capacity and defer purchases
  Reclaim high performance capacity for future use – up to 50%
 Extend useful life of existing assets
  Non-disruptive migration allows for reduced tech refresh period,
   extending use of systems
 Repurpose existing assets
  Manage heterogeneous storage capacity as a single pool that inherits
   the benefits of the parent array
 Simplify IT infrastructure
   Common management

 Extend cost savings features to existing storage
  systems, not just new ones
STORAGE VIRTUALIZATION – THE FOUNDATION
FOR CAPACITY EFFICIENCY




It is cheaper to virtualize and reclaim than to buy net new
                            capacity
VIRTUALIZATION IMPACT ON COSTS

 Heterogeneous storage pools
  ‒ Single point of management
  ‒ Consolidation of software licenses and maintenance fees
  ‒ Subordinate arrays inherit control system features and functions
    • Thin provisioning, dynamic tiers, VAAI

 Extend the useful life of assets – sweat the storage assets
  ‒ Virtualized assets can be demoted as they age and kept in the virtual pool
  ‒ Maintenance contracts can become creative to meet SLA and overall costs
  ‒ Environmental costs will, over time, determine cost inefficiencies of older arrays in
    the pool

 Capacity reclamation
  ‒ 20-30% space reclamation is not uncommon with virtualization alone
  ‒ Coupled with thin provisioning, reclamation of 50% is very common
  ‒ With large consolidations and virtualization initiatives
    • Reclaimed capacity can be used for organic growth and CAPEX avoidance
    • Capacity consolidation reduces number of frames on the floor
VIRTUALIZATION IMPACT ON COSTS


 Array migration, data migration
  ‒ Migration costs tend to be $7-15K per TB with monolithic architectures and can
    take several months to complete
  ‒ Virtualized storage migration is nondisruptive and can be completed in a few
    weekends at a fraction of the previous cost
   Advanced storage functionality
  ‒ SAN and NAS converged
  ‒ Multitenancy
  ‒ Chargeback, metering, policy-based management

 Virtualization can enable new storage architecture capabilities
  ‒ Dynamic tiers, and flexibility with data types (structured, unstructured, rich
    media, file, block, etc.)
  ‒ Virtual volumes and capacity on demand
  ‒ Content depot to share a common storage infrastructure
  ‒ Cloud services that include multitenancy, metering and billing
  ‒ Scale up, out and deep
  ‒ VM impact for scaling, performance and overall costs
HDS STORAGE
ECONOMICS
HDS STORAGE ECONOMICS

 The application of economic and financial principles to storage
 It is becoming increasingly necessary to apply economic
  and financial principles to IT
     Architectures, roadmaps, standards                                Identify
     Operational excellence
     Consumption behaviors                                            Measure

 Use TCO to measure and compare
                                                                        Reduce
 ROI and ROA to cost-justify
 4 key principles of storage and IT economics                       Measure Again




        Price does not equal cost – price is about 20% of TCO
        34 different types of cost – where is your sensitivity?
        There are economically superior IT architectures
        Econometrics – you cannot improve what you cannot measure
STORAGE ECONOMICS MAPPING TOOL




        http://www.hds.com/go/cost-efficiency/mapping-tool/
DIRECT COST REDUCTION BENEFITS
  OF STORAGE VIRTUALIZATION

 Lower CAPEX                               Software maintenance costs
   Reclaimed capacity
   Longer asset usefulness                 Hardware maintenance costs
   Lower cost of growth with overall         Support rates commensurate with the tier
    utilization improvements                   of data
                                              Older assets can be demoted to lower
 Cost of migration                            tiers, different maintenance rates
   Labor, tools, outage, ROA
                                            Management, labor
   Migrations tend to be 10-20% of the
    cost and overall time required with
    virtualization

 Cost of software licenses
   Common pool, one source for control,
    replication



     It can be significantly cheaper for you to virtualize and reclaim,
                       than to purchase new capacity
STORAGE VIRTUALIZATION LEADER
CASE STUDY: FOCUS ON UNIT COSTS




                                           Adobe TCO/TB/Year - San Jose Only                          Cost of Disaster Risk
                                         Blended Rate for all Tiers, Block and File                   DR Infrastructure
                          12.00
                                                                                                      SRM (Tools, labor)
                                                                                                      Floor space
                          10.00
                                                                                                      Power, cooling
TCO/TB/Year (thousands)




                                                                                                      Data migration, remastering
                           8.00
                                                                                                      Storage Management, Labor
                                                                                                      Software Maintenance
                           6.00
                                                                                                      SAN HW Maintenance
                                                                                                      Storage HW Maintenance
                           4.00                                                                       Software purchase or depreciation
                                                                                                      Storage File Servers
                           2.00                                                                       Storage circuits (DR, dark fibre)
                                                                                                      SAN HW depreciation

                           0.00                                                                       Storage Waste

                                  2007         2008          2009           2010      2011P   2011V   Storage HW Depreciation
UNIT COST REDUCTION WITH 40-65% CAGR


 Adobe growth from 220TB to 1.6PB



                                       Virtual
                                       Physical
THE PROOF IS WITH OUR CUSTOMERS



                “With Hitachi virtualization technologies, we've
                seen storage capacity savings of 50% on some
                arrays, now provision storage in 25% of the
                time, and have increased utilization rates by
                over 30%. Overall, we've reduced our capital
                and operating costs for an improved return on
                our storage investment.”
                                                       − Carter Lee
                    Vice President of IT Operations, Overstock.com
SUMMARY


 Capacity Efficiency – Identify the RIGHT solution for the challenge
    Address long-term and short-term challenges
 Storage virtualization is the key enabler
    Consolidate, reduce, and reclaim
 Storage Economics as the framework and methodology to identify,
  measure and reduce costs and challenges
    Years of experience, thousands of engagements worldwide
 Downloads
    ESG white paper - http://www.hds.com/assets/pdf/economic-and-operational-
     value-of-storage-virtualization-hds-perspective.pdf
    34 Costs Mapping Tool - http://www.hds.com/go/cost-efficiency/mapping-tool/
    Public domain content - www.economizeyourstorage.com

   Join the economics blog dialog at - http://blogs.hds.com/david/
   Incentive: Do More with Less – for Less - http://www.hds.com/go/free-storage-
    virtualization/
   Giveaway: Free storage assessment
    http://www.hds.com/ppc/capacity-efficiency-economize-storage/
THANK YOU

More Related Content

PPTX
Hitachi Accelerated Flash Storage
PPTX
Hitachi Unified Storage and Hitachi NAS Platform Performance Optimization wit...
PPTX
Hitachi Virtual Storage Platform
PPTX
Virtualizing SAP HANA with Hitachi Unified Compute Platform Solutions: Bring...
PPTX
Flash for the Real World – Separate Hype from Reality
PDF
HDT for Mainframe Considerations: Simplified Tiered Storage
PDF
Advantages of Mainframe Replication With Hitachi VSP
PPSX
Hitachi Virtual Storage Platform and Storage Virtualization Operating System ...
Hitachi Accelerated Flash Storage
Hitachi Unified Storage and Hitachi NAS Platform Performance Optimization wit...
Hitachi Virtual Storage Platform
Virtualizing SAP HANA with Hitachi Unified Compute Platform Solutions: Bring...
Flash for the Real World – Separate Hype from Reality
HDT for Mainframe Considerations: Simplified Tiered Storage
Advantages of Mainframe Replication With Hitachi VSP
Hitachi Virtual Storage Platform and Storage Virtualization Operating System ...

What's hot (20)

PPTX
Comprehensive and Simplified Management for VMware vSphere Environments - now...
PPTX
HDS Influencer Summit 2014: Innovating with Information to Address Business N...
PDF
Hitachi Data Services. Business Continuity
PDF
Object Storage 3: How to Use and Develop Applications Designed for Object Sto...
PDF
Modernize Your Oracle Environment with an Agile Data Infrastructure
PDF
FAS2240: An Inside Look
PPTX
Virtual Infrastructure Integrator Overview Presentation
PPTX
DataCore Technology Overview
PPTX
Learn the facts about replication in mainframe storage webinar
PDF
MT42 The impact of high performance Oracle workloads on the evolution of the ...
PPT
Grid rac preso 051007
PPTX
Storwize SVC presentation February 2017
PDF
DataCore Executive Brief
PPTX
HP Storage: Delivering Storage without Boundaries
PDF
IBM Storage for SAP HANA Deployments
PDF
The Value of NetApp with VMware
PDF
DataCore Software - The one and only Storage Hypervisor
PPTX
How and why to upgrade to hitachi device manager v7 webinar
PPTX
Software-defined Storage in Action
PPTX
Software Defined Storage In Action
Comprehensive and Simplified Management for VMware vSphere Environments - now...
HDS Influencer Summit 2014: Innovating with Information to Address Business N...
Hitachi Data Services. Business Continuity
Object Storage 3: How to Use and Develop Applications Designed for Object Sto...
Modernize Your Oracle Environment with an Agile Data Infrastructure
FAS2240: An Inside Look
Virtual Infrastructure Integrator Overview Presentation
DataCore Technology Overview
Learn the facts about replication in mainframe storage webinar
MT42 The impact of high performance Oracle workloads on the evolution of the ...
Grid rac preso 051007
Storwize SVC presentation February 2017
DataCore Executive Brief
HP Storage: Delivering Storage without Boundaries
IBM Storage for SAP HANA Deployments
The Value of NetApp with VMware
DataCore Software - The one and only Storage Hypervisor
How and why to upgrade to hitachi device manager v7 webinar
Software-defined Storage in Action
Software Defined Storage In Action
Ad

Similar to Capacity Efficiency: Identifying the Right Solutions for the Right Challenge (20)

PPTX
The economics of storage virtualization webinar
PDF
2013 storage prediction hds hong kong
PDF
IBM Storage Virtualization
PDF
"Driving down enterprise storage TCO with the IBM XIV Storage System"
PPT
Storwize v7000 & v7000 unified arrow
PPTX
Manage rising disk prices with storage virtualization webinar
PDF
New Generation of Storage Tiering
PDF
Understanding the Dynamics of the Cloud, Current and Emerging Trends
PDF
HP Storage Works -Clemes Esser
PPTX
Cost effective azure
PDF
Smarter Storage in the Smarter Computing Era - A New Approach to Storage - Ak...
PDF
Choosing the Right Storage for your Server Virtualization Environment
PDF
IBM Storwize - selecting the right storage for your server virtualisation
PDF
Storage teknologier, IBM Power Event
PPTX
Elarasys Mini Core Story 10
PDF
IBM Storwize V7000 and Storwize V7000 Unified Disk Systems
PDF
IBM Storwize V7000 and Storwize V7000 Unified Disk Systems
PPSX
INCONTRI AL CINEMA - HUS VM: la nuova piattaforma unificata di Hitachi Data...
PDF
Cloud computing nyttigt även innanför brandväggen
PDF
SANsymphony V
The economics of storage virtualization webinar
2013 storage prediction hds hong kong
IBM Storage Virtualization
"Driving down enterprise storage TCO with the IBM XIV Storage System"
Storwize v7000 & v7000 unified arrow
Manage rising disk prices with storage virtualization webinar
New Generation of Storage Tiering
Understanding the Dynamics of the Cloud, Current and Emerging Trends
HP Storage Works -Clemes Esser
Cost effective azure
Smarter Storage in the Smarter Computing Era - A New Approach to Storage - Ak...
Choosing the Right Storage for your Server Virtualization Environment
IBM Storwize - selecting the right storage for your server virtualisation
Storage teknologier, IBM Power Event
Elarasys Mini Core Story 10
IBM Storwize V7000 and Storwize V7000 Unified Disk Systems
IBM Storwize V7000 and Storwize V7000 Unified Disk Systems
INCONTRI AL CINEMA - HUS VM: la nuova piattaforma unificata di Hitachi Data...
Cloud computing nyttigt även innanför brandväggen
SANsymphony V
Ad

More from Hitachi Vantara (20)

PDF
Webinar: What Makes a Smart City Smart
PDF
Hyperconverged Systems for Digital Transformation
PPTX
Powering the Enterprise Cloud with CSC and Hitachi Data Systems
PPTX
HDS and VMware vSphere Virtual Volumes (VVol)
PDF
Cloud Adoption, Risks and Rewards Infographic
PDF
Five Best Practices for Improving the Cloud Experience
PDF
Economist Intelligence Unit: Preparing for Next-Generation Cloud
PPTX
Information Innovation Index 2014 UK Research Results
PDF
Redefine Your IT Future With Continuous Cloud Infrastructure
PDF
Hu Yoshida's Point of View: Competing In An Always On World
PDF
Define Your Future with Continuous Cloud Infrastructure Checklist Infographic
PDF
Hitachi white-paper-future-proof-your-datacenter-with-the-right-nas-platform
PDF
IDC Analyst Connection: Flash, Cloud, and Software-Defined Storage: Trends Di...
PDF
Solve the Top 6 Enterprise Storage Issues White Paper
PDF
HitVirtualized Tiered Storage Solution Profile
PDF
Use Case: Large Biotech Firm Expands Data Center and Reduces Overheating with...
PDF
The Next Evolution in Storage Virtualization Management White Paper
PDF
The Future of Convergence Paper
PDF
Hitachi white-paper-storage-virtualization
PDF
Hitachi white-paper-ibm-mainframe-storage-compatibility-and-innovation-quick-...
Webinar: What Makes a Smart City Smart
Hyperconverged Systems for Digital Transformation
Powering the Enterprise Cloud with CSC and Hitachi Data Systems
HDS and VMware vSphere Virtual Volumes (VVol)
Cloud Adoption, Risks and Rewards Infographic
Five Best Practices for Improving the Cloud Experience
Economist Intelligence Unit: Preparing for Next-Generation Cloud
Information Innovation Index 2014 UK Research Results
Redefine Your IT Future With Continuous Cloud Infrastructure
Hu Yoshida's Point of View: Competing In An Always On World
Define Your Future with Continuous Cloud Infrastructure Checklist Infographic
Hitachi white-paper-future-proof-your-datacenter-with-the-right-nas-platform
IDC Analyst Connection: Flash, Cloud, and Software-Defined Storage: Trends Di...
Solve the Top 6 Enterprise Storage Issues White Paper
HitVirtualized Tiered Storage Solution Profile
Use Case: Large Biotech Firm Expands Data Center and Reduces Overheating with...
The Next Evolution in Storage Virtualization Management White Paper
The Future of Convergence Paper
Hitachi white-paper-storage-virtualization
Hitachi white-paper-ibm-mainframe-storage-compatibility-and-innovation-quick-...

Recently uploaded (20)

PDF
Machine learning based COVID-19 study performance prediction
PDF
Encapsulation_ Review paper, used for researhc scholars
PDF
Electronic commerce courselecture one. Pdf
PDF
Reach Out and Touch Someone: Haptics and Empathic Computing
PDF
Network Security Unit 5.pdf for BCA BBA.
PDF
Shreyas Phanse Resume: Experienced Backend Engineer | Java • Spring Boot • Ka...
PDF
CIFDAQ's Market Insight: SEC Turns Pro Crypto
PPTX
Effective Security Operations Center (SOC) A Modern, Strategic, and Threat-In...
PDF
KodekX | Application Modernization Development
PDF
NewMind AI Monthly Chronicles - July 2025
PPTX
MYSQL Presentation for SQL database connectivity
PPT
“AI and Expert System Decision Support & Business Intelligence Systems”
PDF
Approach and Philosophy of On baking technology
PPTX
A Presentation on Artificial Intelligence
PDF
Modernizing your data center with Dell and AMD
PDF
Unlocking AI with Model Context Protocol (MCP)
PDF
Dropbox Q2 2025 Financial Results & Investor Presentation
DOCX
The AUB Centre for AI in Media Proposal.docx
PDF
Per capita expenditure prediction using model stacking based on satellite ima...
PDF
Blue Purple Modern Animated Computer Science Presentation.pdf.pdf
Machine learning based COVID-19 study performance prediction
Encapsulation_ Review paper, used for researhc scholars
Electronic commerce courselecture one. Pdf
Reach Out and Touch Someone: Haptics and Empathic Computing
Network Security Unit 5.pdf for BCA BBA.
Shreyas Phanse Resume: Experienced Backend Engineer | Java • Spring Boot • Ka...
CIFDAQ's Market Insight: SEC Turns Pro Crypto
Effective Security Operations Center (SOC) A Modern, Strategic, and Threat-In...
KodekX | Application Modernization Development
NewMind AI Monthly Chronicles - July 2025
MYSQL Presentation for SQL database connectivity
“AI and Expert System Decision Support & Business Intelligence Systems”
Approach and Philosophy of On baking technology
A Presentation on Artificial Intelligence
Modernizing your data center with Dell and AMD
Unlocking AI with Model Context Protocol (MCP)
Dropbox Q2 2025 Financial Results & Investor Presentation
The AUB Centre for AI in Media Proposal.docx
Per capita expenditure prediction using model stacking based on satellite ima...
Blue Purple Modern Animated Computer Science Presentation.pdf.pdf

Capacity Efficiency: Identifying the Right Solutions for the Right Challenge

  • 3. LONG TERM : ITS A CHALLENGING ROAD AHEAD  Aging IT systems and infrastructures  Increasing burden to maintain  Switching to new systems and infrastructure becomes more disruptive and resource-intensive  Information becomes increasingly difficult to access and analyze  Business is forced to work without the information it needs to make decisions  New interfaces drive up transaction loads and require legacy storage systems to scale up  Storage systems are long-term investments and changes are increasingly painful and expensive  Compliance and regulatory pressures puts businesses with legacy systems at risk  Power, cooling, and floor space limitations demand change
  • 4. SHORT TERM: PRICE/SUPPLY DISRUPTION  Unprecedented geological event caused worldwide disk shortage, resulting in  Limited availability and increased price of HDD  Compromised growth and business disruption  Forecasting challenges  Missed sales and revenue targets  Shortage may persist into 2013, creating immediate need for increased capacity efficiency worldwide via  Increased storage utilization  Capacity purchase deferral  Capacity reclamation  Extension of useful life of existing assets
  • 5. THE END OF A 50 YEAR TREND? PRICE PER CAPACITY OVER TIME 1950 3Q 2011  If the price decline in disk capacity slows down:  Need to eliminate redundancies and wasteful practices  Need to increase the efficiency of capacity utilization  Need to Increase the capitalization from 3-5 year to 5-7 years and separate storage intelligence from storage capacity
  • 7. WHAT IS CAPACITY EFFICIENCY? The RIGHT solution for the RIGHT storage challenge – at the RIGHT point in the data’s lifecycle  Allocation: Thin provisioning  Utilization : Storage tiering  Performance: Page level tiering  Data Protection: Active archive  Energy: SSD and SFF  Management : One platform for all data  Application: VAAI  Extend these benefits to existing storage assets with virtualization
  • 8. A UNIVERSE OF TECHNOLOGY OPTIONS REDUCE NEED, RECLAIM EXISTING CAPACITY AND DEFER PURCHASES  Storage pooling and thin provisioning  Virtualization  Tiered storage and dynamic tiering  Disk configuration optimization − RAID 5 and 6 vs. RAID 10; high vs. low density  Storage reclamation: ZPR and write same  Thin replication  Copy-on-write  Service catalogs and chargeback information  Intelligent archiving (compression, deduplication and single instancing)
  • 9. STORAGE VIRTUALIZATION – THE FOUNDATION FOR CAPACITY EFFICIENCY  Increase storage utilization  Use more of existing and new assets – up to 30%  Reclaim capacity and defer purchases  Reclaim high performance capacity for future use – up to 50%  Extend useful life of existing assets  Non-disruptive migration allows for reduced tech refresh period, extending use of systems  Repurpose existing assets  Manage heterogeneous storage capacity as a single pool that inherits the benefits of the parent array  Simplify IT infrastructure  Common management  Extend cost savings features to existing storage systems, not just new ones
  • 10. STORAGE VIRTUALIZATION – THE FOUNDATION FOR CAPACITY EFFICIENCY It is cheaper to virtualize and reclaim than to buy net new capacity
  • 11. VIRTUALIZATION IMPACT ON COSTS  Heterogeneous storage pools ‒ Single point of management ‒ Consolidation of software licenses and maintenance fees ‒ Subordinate arrays inherit control system features and functions • Thin provisioning, dynamic tiers, VAAI  Extend the useful life of assets – sweat the storage assets ‒ Virtualized assets can be demoted as they age and kept in the virtual pool ‒ Maintenance contracts can become creative to meet SLA and overall costs ‒ Environmental costs will, over time, determine cost inefficiencies of older arrays in the pool  Capacity reclamation ‒ 20-30% space reclamation is not uncommon with virtualization alone ‒ Coupled with thin provisioning, reclamation of 50% is very common ‒ With large consolidations and virtualization initiatives • Reclaimed capacity can be used for organic growth and CAPEX avoidance • Capacity consolidation reduces number of frames on the floor
  • 12. VIRTUALIZATION IMPACT ON COSTS  Array migration, data migration ‒ Migration costs tend to be $7-15K per TB with monolithic architectures and can take several months to complete ‒ Virtualized storage migration is nondisruptive and can be completed in a few weekends at a fraction of the previous cost Advanced storage functionality ‒ SAN and NAS converged ‒ Multitenancy ‒ Chargeback, metering, policy-based management  Virtualization can enable new storage architecture capabilities ‒ Dynamic tiers, and flexibility with data types (structured, unstructured, rich media, file, block, etc.) ‒ Virtual volumes and capacity on demand ‒ Content depot to share a common storage infrastructure ‒ Cloud services that include multitenancy, metering and billing ‒ Scale up, out and deep ‒ VM impact for scaling, performance and overall costs
  • 14. HDS STORAGE ECONOMICS  The application of economic and financial principles to storage  It is becoming increasingly necessary to apply economic and financial principles to IT  Architectures, roadmaps, standards Identify  Operational excellence  Consumption behaviors Measure  Use TCO to measure and compare Reduce  ROI and ROA to cost-justify  4 key principles of storage and IT economics Measure Again  Price does not equal cost – price is about 20% of TCO  34 different types of cost – where is your sensitivity?  There are economically superior IT architectures  Econometrics – you cannot improve what you cannot measure
  • 15. STORAGE ECONOMICS MAPPING TOOL http://www.hds.com/go/cost-efficiency/mapping-tool/
  • 16. DIRECT COST REDUCTION BENEFITS OF STORAGE VIRTUALIZATION  Lower CAPEX  Software maintenance costs  Reclaimed capacity  Longer asset usefulness  Hardware maintenance costs  Lower cost of growth with overall  Support rates commensurate with the tier utilization improvements of data  Older assets can be demoted to lower  Cost of migration tiers, different maintenance rates  Labor, tools, outage, ROA  Management, labor  Migrations tend to be 10-20% of the cost and overall time required with virtualization  Cost of software licenses  Common pool, one source for control, replication It can be significantly cheaper for you to virtualize and reclaim, than to purchase new capacity
  • 18. CASE STUDY: FOCUS ON UNIT COSTS Adobe TCO/TB/Year - San Jose Only Cost of Disaster Risk Blended Rate for all Tiers, Block and File DR Infrastructure 12.00 SRM (Tools, labor) Floor space 10.00 Power, cooling TCO/TB/Year (thousands) Data migration, remastering 8.00 Storage Management, Labor Software Maintenance 6.00 SAN HW Maintenance Storage HW Maintenance 4.00 Software purchase or depreciation Storage File Servers 2.00 Storage circuits (DR, dark fibre) SAN HW depreciation 0.00 Storage Waste 2007 2008 2009 2010 2011P 2011V Storage HW Depreciation
  • 19. UNIT COST REDUCTION WITH 40-65% CAGR  Adobe growth from 220TB to 1.6PB Virtual Physical
  • 20. THE PROOF IS WITH OUR CUSTOMERS “With Hitachi virtualization technologies, we've seen storage capacity savings of 50% on some arrays, now provision storage in 25% of the time, and have increased utilization rates by over 30%. Overall, we've reduced our capital and operating costs for an improved return on our storage investment.” − Carter Lee Vice President of IT Operations, Overstock.com
  • 21. SUMMARY  Capacity Efficiency – Identify the RIGHT solution for the challenge  Address long-term and short-term challenges  Storage virtualization is the key enabler  Consolidate, reduce, and reclaim  Storage Economics as the framework and methodology to identify, measure and reduce costs and challenges  Years of experience, thousands of engagements worldwide  Downloads  ESG white paper - http://www.hds.com/assets/pdf/economic-and-operational- value-of-storage-virtualization-hds-perspective.pdf  34 Costs Mapping Tool - http://www.hds.com/go/cost-efficiency/mapping-tool/  Public domain content - www.economizeyourstorage.com  Join the economics blog dialog at - http://blogs.hds.com/david/  Incentive: Do More with Less – for Less - http://www.hds.com/go/free-storage- virtualization/  Giveaway: Free storage assessment http://www.hds.com/ppc/capacity-efficiency-economize-storage/