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MANAGE RISING
DISK PRICES WITH
STORAGE
VIRTUALIZATION
JANUARY 25, 2012
Steve Burr, Solution Architect, Services
Engineering
Mike Nalls, Senior Product Marketing Manager
WEBTECH EDUCATIONAL SERIES


 Manage Rising Disk Prices with Storage Virtualization

 Technical Session: Learn how storage virtualization can reclaim existing storage on the
 floor. Extend thin provisioning to existing storage to increase disk utilization and defer
 capital purchases. Take advantage of zero page reclaim and write same to reclaim
 storage reclamation. Use the Hitachi Dynamic Provisioning overprovisioning capability for
 automatic optimum storage utilization. We’ll also cover dramatic enhancements to the
 Hitachi Switch IT On III program that make this extremely attractive and affordable. Come
 to this WebTech and learn from Hitachi experts how to use these technologies to
 increase your customer satisfaction and sales despite impending increases in disk prices.

 Attend this session to learn

  Thin provisioning options for storage reclamation and expectations that depend on
   customer environments

  How to reclaim storage from existing systems using storage virtualization

  Details of the Hitachi Switch IT On III enhanced program
UPCOMING WEBTECH SESSIONS

February

 The Economics of Storage Virtualization, February 1, 9 a.m. PT, 12 p.m. ET

 Reduce Costs by Eliminating Backups and Dependence on Local Storage at the
  Edge, February 8, 9 a.m. PT, 12 p.m. ET

 Improve Cloud Adoption with Converged Infrastructure Solutions from Hitachi Data
  Systems and Brocade, February 22, 9 a.m. PT, 12 p.m. ET

March

 Lower Your Virtual Machine Costs with an Economical New Framework, March 14, 9
  a.m. PT, 12 p.m. ET

 Flexible Options to Simplify Cloud Deployments, March 28, 9 a.m. PT, 12 p.m. ET

Please check www.hds.com/webtech for

 Links to the recording, the presentation and Q&A (available next week)

 Schedule and registration for upcoming WebTech sessions
MANAGE RISING
DISK PRICES WITH
STORAGE
VIRTUALIZATION
JANUARY 25, 2012
Steve Burr, Solution Architect, Services
Engineering
Mike Nalls, Senior Product Marketing Manager
AGENDA



   •   Capacity efficiency problem
   •   Solutions
   •   How-tos
   •   Successes
   •   Services and promotions
   •   Q&A session


         IT IS CHEAPER FOR YOU TO VIRTUALIZE AND RECLAIM
         THAN TO PURCHASE THAT CAPACITY
CAPACITY EFFICIENCY PROBLEM:
DISK PRICES AND SHORTAGES


 Unprecedented geological event causing worldwide disk
  shortage, resulting in
      Limited availability and increased price of HDD
      Compromised growth and business disruption
      Forecasting challenges
      Missed sales and revenue targets


 Shortage may persist into 2013, creating immediate need for
  increased capacity efficiency worldwide, via
      Increased storage utilization
      Capacity purchase deferral
      Capacity reclamation
      Extension of useful life of existing assets
THE FOUNDATION FOR CAPACITY EFFICIENCY


 Increase storage utilization
  - Use more of existing and new assets
 Capacity purchase deferral
  - Reduce need to purchase capacity in step with business growth
 Capacity reclamation
  - Free up high-performance capacity for future use
 Extend useful life of existing assets
  - Reduce migration period to allow for extended use of systems
 Repurpose existing assets
  - Manage heterogeneous storage capacity as a single pool that inherits the
    benefits of parent array
 Take advantage of cost savings features, such as thin provisioning
  and dynamic data mobility, with existing storage systems, not just
  new ones
CAPACITY-EFFICIENCY SOLUTIONS

REDUCE NEED, RECLAIM EXISTING CAPACITY AND DEFER
PURCHASES
 ‒ Storage pooling and thin provisioning
 ‒ Virtualization
 ‒ Tiered storage and dynamic tiering
 ‒ Disk configuration optimization: RAID 5 and 6 vs. RAID 10; high vs. low density
 ‒ Storage reclamation: ZPR and write same
 ‒ Thin replication
 ‒ Copy-on-write
 ‒ Service catalogs and chargeback Information
 ‒ Intelligent archiving (compression, deduplication and single instancing)
STORAGE POOLING AND DYNAMIC PROVISIONING


     Thin provisioning reduces wasted allocated capacity, provides improved
     performance with wide stripping, and enables storage reclamation

                          Host Servers
Dynamic
Provisioning                                                          Thin Provisioned
Volume                                                                Volumes
(Virtual LUN)



                                                                      Actual storage
Dynamic
Provisioning
                                                                      capacity is
Pool                                                                  assigned only
                                                                      when host writes
                                                                      data to a LUN
     LDEVs      LDEV   LDEV   LDEV   LDEV   LDEV   LDEV LDEV   LDEV




                       Array Groups/Disk Drives
STORAGE VIRTUALIZATION

                                Virtualization infrastructure impact
  NAS Mainframe   VTL Virtual
              CAS                  Aggregates enterprise storage services for
                      Servers       agile, scalable, service level-based delivery

                                   Reduces complexity, reclaims capacity, simplifies
                                    management, improves integrity and reliability, lowers
                                    operations costs

                                   Leverages existing investments, improves ROA


                                Information storage impact
                 Virtualized
                 Storage           Solves content problems, provides application and
                                    media independence


                                Virtualization outside the box

                                   Enables seamless integration of new and future
                                    capabilities

                                   Enables cloud storage, data migrations, lifecycle
                                    management, media migration, integration of data
                                    across applications
TIERED STORAGE, DYNAMIC TIERING AND AUTO TIERING

                                                   Pool            Data Heat Index
                                                          Tier 0
                                                                          High
                                                                          Activity
                                                                          Set

                                           Least
                                                          Tier 1
                                     Referenced
                                          Pages
                                                                          Normal
                                                                          Working
                                                                          Set



                                                          Tier 2
                    Dynamic
                     Tiering
                    Volume
                                                                          Quiet
• Dynamic provisioning saves capacity                                     Data Set


• Dynamic tiering optimizes cost and
  utilization
      • Choose tier policy on each LUN
• Finer control is available through HDT
  auto-tiering solutions
DISK CONFIGURATION OPTIMIZATION



 With traditional volumes, Raid 5 and 6 have the power for
  all but the most demanding applications
 With Hitachi Dynamic Provisioning, wide striping often
  allows you to use raid levels with higher efficiency in
  more scenarios
 With Hitachi Dynamic Provisioning, wide striping may
  allow you to consider higher density drives
 With Hitachi Dynamic Tiering, optimum storage
  automatically delivers the most cost-effective use of your
  assets
ZERO PAGE RECLAIM

 Returns unused storage to pool
   Runs on storage, scans virtual volume for zero pages, returns any empty
    pages to pool free space

   Cannot know where “data” is a deleted file

                                Physical Volume   Virtual Volume   V-VOL


           Server
            volume
WRITE SAME

 Returns unused storage to pool
   Runs on server, scans file system for free space and deleted files, sends
    command to return pages to pool free space

   Only server software can know if “data” is a deleted file

                                  Physical Volume   Virtual Volume   V-VOL


           Server
            volume




Two scenarios
• Veritas Storage Foundation
• VMWare VAAI
THIN REPLICATION


  All Hitachi replication is thin-aware
  Savings made at the primary are also made at the
   secondary
                      Less bandwidth            Less capacity




                                                Distance
                                                replication
                                                capacity
                                                reclaimed
COPY-ON-WRITE

Minimal use of disk space
- Copies only changed data to a copy-on-write pool
- Shares the date between multiple generations of
  snapshots           Unchanged data never copied

          PVOL
                       COW POOL
          ...                             VVOL     Snapshot 1
   time




          PVOL                             ...

          ...                             VVOL     Snapshot 2


          PVOL                         Data changed once shared

                                                  16
SERVICE CATALOGS AND CHARGEBACK
INFORMATION

  Control user behavior with service catalogs, chargeback and showback
  reports, and basic consumption metrics
SERVICE CATALOGS AND
CHARGEBACK INFORMATION


Control user behavior with service catalogs, chargeback and showback
reports, and basic consumption metrics
INTELLIGENT ARCHIVE SOLUTIONS


     Can cut down backup costs and move stale data to a lower-
      cost tier for retention or immutability requirements

       -   Compression (Hitachi Content Platform)
       -   Deduplication and single instancing (HCP − especially useful on
           archival storage because data is less active and return on
           deduplication is high)
SUCCESSFUL STORAGE
RECLAIM
SUCCESSFUL STORAGE RECLAIM


  We’ve been making recommendations for thin-
   provisioning best practices since first launching Hitachi
   Dynamic Provisioning
  But “best practice” implies you can
   ‒ start from a blank sheet
   ‒ strip everything down and start again

  Real-life environments migrate and evolve, best practices
   change and mistakes are made
  Global Solution Services storage reclaim service
   ‒ employs techniques developed to recover storage
   ‒ actively seeks opportunities to recover storage
OPPORTUNITIES TO RECOVER STORAGE


  But only where it make sense
  You can achieve zero waste with unlimited effort
   • One extreme – strip it all out and build it again
   • The other extreme – “opportunistic” zero page reclaim

  Consider the cost and benefit
   • One day to recover 50% of 100GB – probably not worth it
   • One day to recover 5% of 10TB – worth evaluating

  Cost includes management and outage
TECHNIQUES TO RECLAIM STORAGE


  Different for every file system, operating system and
   application − combinations must be considered
  Many of you have discovered some
   techniques
  Containers: Data is stored in nested
   containers like Russian dolls
  Example: Oracle ASM − a table, in a tablespace,
   in a data file, in a DISKGROUP, in DISK(s), in LUN(s)
SOME RECLAIM SCENARIOS


  Data    LUN − don’t waste effort
  Data << LUN − may work…
  Data << LUN − may not work − deleted data
   • Can you zero data; will zero work?

   • Some approaches recover a lot but take time

  Do you understand all the containers?
SOME RECLAIM SCENARIOS



  Older file system that hogs all the space
   even when empty (e.g., UFS, HFS)
    Some reclamation but
     rebuild may be the only option
    But is this cost effective?
                            Nothing here has impact

  Sometimes the problem is deep
    For maximum impact, engage all levels
     and classes of administration

    This can be a challenge          Tablespace or table
EXAMPLE: ORACLE ASM

  Rows Deleted        Tablespace Shrunk   ASM Reclaimed




  Try to shrink ASM and you hit a challenge with ASM layer
  PDFs on www.hds.com
   ‒ Using ASM Storage Reclamation Utility from Oracle and
     Zero Page Reclamation Utility from Hitachi to Reclaim
     Storage Capacity
   ‒ Reclaiming Unused Storage Capacity on a Hitachi Virtual
     Storage Platform with ASM Storage Reclamation Utility from
     Oracle and Zero Page Reclamation Utility from Hitachi
DELIVER COST SAVINGS
STORAGE VIRTUALIZATION LEADER
STORAGE VIRTUALIZATION LEADER




External          >19,000 virtualization controllers shipped
Storage           >40% of customers actively use external storage
Virtualization     virtualization
Leader            Best infrastructure migration solution in the world




Storage           2010 Hitachi Dynamic Provisioning penetration rate >50%
Virtualization    >500PB storage under management, 50% virtualized
Management        One enterprise platform for all data
Leader
THE PROOF IS WITH OUR CUSTOMERS



                “With Hitachi virtualization technologies, we've
                seen storage capacity savings of 50% on some
                arrays, now provision storage in 25% of the
                time, and have increased utilization rates by
                over 30%. Overall, we've reduced our capital
                and operating costs for an improved return on
                our storage investment”.
                                                       − Carter Lee
                    Vice President of IT Operations, Overstock.com
STORAGE VIRTUALIZATION ECONOMICS:
OVERSTOCK.COM

                               Element                                              Before                                                                After
Number of Storage Arrays                                  8                                                                          4
Usable Capacity in TB                                     133                                                                        236
                                                          Tier 1 (75%) RAID 10                                                       Tier 1 5% RAID 10
Tiers, RAID                                               Tier 2 RAID 5                                                              Tier 2 55% RAID 5
                                                          Software tiering                                                           Tier 3 40% RAID 6

Management                                                3 people, planning to hire 4th                                             3 people

Migration                                                 Very disruptive, time consuming and complicated                            Done in 30 minutes

Provisioning time                                         2-3 hours per incident                                                     30 minutes per incident
Volumes                                                   Thick                                                                      Thin, ZPR in the future


                                          Overstock Unit Cost per Year
                              $35                                                                  400,000


                              $30




                                                                                                             Annual Capacity in GB
                                                                                                   300,000
                              $25
            TCO / GB / Year




                              $20
                                                                                                   200,000
                              $15


                              $10
                                                                                                   100,000


                              $5


                              $0                                                                   0
                                     2008                  2009                  2010 (est.)

                                         Project Cost   IT Infrastructure Cost   Business Burden
THE PROOF IS WITH OUR CUSTOMERS


      HUK Coburg reclaimed 30% capacity on IBM DS4800 using
       dynamic provisioning
      A global financial organization reclaimed 40-65% of its capacity
       through dynamic provisioning, saving in excess of US$4M
      Fidelity National reclaimed their entire investment in less than a
       year with a ROI of 188% (even after paying for the software)
CASE STUDY: LARGE CONSUMER PRODUCTS FIRM
CASE STUDY: MEDIUM-SIZED HEALTH CARE FIRM
CASE STUDY: COMPUTER SERVICES COMPANY
CASE STUDY: GLOBAL 500 INSURANCE COMPANY
WAYS TO HELP DRIVE EFFICIENCY


 Storage reclamation service
  ‒ Assessment tools and services to gauge
    reclamation potential

 Customer offer: Switch IT On III
  ‒ Available to both current and new VSP
    customers for virtualizing 3rd-party storage
  ‒ Includes incentives for value-added software
SWITCH IT ON III ENHANCED OFFER
FOR VIRTUAL STORAGE PLATFORM




Through June 30, 2012, when you purchase a new Hitachi Virtual Storage Platform, or for an
existing system that is not already virtualizing external storage, in order to virtualize external
storage behind it you can
       Get a 100TB capacity Basic Operating System (BOS) license block for the price of 50TB1
       Offer applies to both software license and maintenance
       With the program, required BOS V license is discounted 75%
       Minimum of 25TB of external storage must be attached

And you can “super-size” the offer with matching 100TB capacity license blocks at the price of
50TB of capacity1 for any of the following
     Hitachi Dynamic Tiering
     Hitachi Tuning Manager
     Hitachi Tiered Storage Manager
     Hitachi Command Director

Also, under the program if you add the following products on the VSP, you can get them at a 50%
reduction in price
      Hitachi Disaster Recovery bundle
      Hitachi In-System Replication bundle
   1 conditions apply – see www.hds.com/go/free-storage-virtualization for additional details
IT IS CHEAPER FOR YOU TO VIRTUALIZE AND RECLAIM
THAN TO PURCHASE THAT CAPACITY


   Investing in storage virtualization through VSP adds
    another dimension to storage efficiency by extending
    these new capabilities to existing storage systems

   If your current storage system does not provide thin
    provisioning, which can reclaim 20-40% or more of
    allocated but unused capacity, you don’t need to rip
    and replace it

   Just by attaching it behind VSP, VSP can see your
    existing LUNs and move them into a dynamic
    provisioning pool where the unused pages in the LUN
    can be reclaimed while your application is running
QUESTIONS AND
DISCUSSION
UPCOMING WEBTECH SESSIONS

February

 The Economics of Storage Virtualization, February 1, 9 a.m. PT, 12 p.m. ET

 Reduce Costs by Eliminating Backups and Dependence on Local Storage at the
  Edge, February 8, 9 a.m. PT, 12 p.m. ET

 Improve Cloud Adoption with Converged Infrastructure Solutions from Hitachi Data
  Systems and Brocade, February 22, 9 a.m. PT, 12 p.m. ET

March

 Lower Your Virtual Machine Costs with an Economical New Framework, March 14, 9
  a.m. PT, 12 p.m. ET

 Flexible Options to Simplify Cloud Deployments, March 28, 9 a.m. PT, 12 p.m. ET

Please check www.hds.com/webtech for:

 Links to the recording, the presentation and Q&A (available next week)

 Schedule and registration for upcoming WebTech sessions
THANK YOU

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Manage rising disk prices with storage virtualization webinar

  • 1. MANAGE RISING DISK PRICES WITH STORAGE VIRTUALIZATION JANUARY 25, 2012 Steve Burr, Solution Architect, Services Engineering Mike Nalls, Senior Product Marketing Manager
  • 2. WEBTECH EDUCATIONAL SERIES Manage Rising Disk Prices with Storage Virtualization Technical Session: Learn how storage virtualization can reclaim existing storage on the floor. Extend thin provisioning to existing storage to increase disk utilization and defer capital purchases. Take advantage of zero page reclaim and write same to reclaim storage reclamation. Use the Hitachi Dynamic Provisioning overprovisioning capability for automatic optimum storage utilization. We’ll also cover dramatic enhancements to the Hitachi Switch IT On III program that make this extremely attractive and affordable. Come to this WebTech and learn from Hitachi experts how to use these technologies to increase your customer satisfaction and sales despite impending increases in disk prices. Attend this session to learn  Thin provisioning options for storage reclamation and expectations that depend on customer environments  How to reclaim storage from existing systems using storage virtualization  Details of the Hitachi Switch IT On III enhanced program
  • 3. UPCOMING WEBTECH SESSIONS February  The Economics of Storage Virtualization, February 1, 9 a.m. PT, 12 p.m. ET  Reduce Costs by Eliminating Backups and Dependence on Local Storage at the Edge, February 8, 9 a.m. PT, 12 p.m. ET  Improve Cloud Adoption with Converged Infrastructure Solutions from Hitachi Data Systems and Brocade, February 22, 9 a.m. PT, 12 p.m. ET March  Lower Your Virtual Machine Costs with an Economical New Framework, March 14, 9 a.m. PT, 12 p.m. ET  Flexible Options to Simplify Cloud Deployments, March 28, 9 a.m. PT, 12 p.m. ET Please check www.hds.com/webtech for  Links to the recording, the presentation and Q&A (available next week)  Schedule and registration for upcoming WebTech sessions
  • 4. MANAGE RISING DISK PRICES WITH STORAGE VIRTUALIZATION JANUARY 25, 2012 Steve Burr, Solution Architect, Services Engineering Mike Nalls, Senior Product Marketing Manager
  • 5. AGENDA • Capacity efficiency problem • Solutions • How-tos • Successes • Services and promotions • Q&A session IT IS CHEAPER FOR YOU TO VIRTUALIZE AND RECLAIM THAN TO PURCHASE THAT CAPACITY
  • 6. CAPACITY EFFICIENCY PROBLEM: DISK PRICES AND SHORTAGES  Unprecedented geological event causing worldwide disk shortage, resulting in  Limited availability and increased price of HDD  Compromised growth and business disruption  Forecasting challenges  Missed sales and revenue targets  Shortage may persist into 2013, creating immediate need for increased capacity efficiency worldwide, via  Increased storage utilization  Capacity purchase deferral  Capacity reclamation  Extension of useful life of existing assets
  • 7. THE FOUNDATION FOR CAPACITY EFFICIENCY  Increase storage utilization - Use more of existing and new assets  Capacity purchase deferral - Reduce need to purchase capacity in step with business growth  Capacity reclamation - Free up high-performance capacity for future use  Extend useful life of existing assets - Reduce migration period to allow for extended use of systems  Repurpose existing assets - Manage heterogeneous storage capacity as a single pool that inherits the benefits of parent array  Take advantage of cost savings features, such as thin provisioning and dynamic data mobility, with existing storage systems, not just new ones
  • 8. CAPACITY-EFFICIENCY SOLUTIONS REDUCE NEED, RECLAIM EXISTING CAPACITY AND DEFER PURCHASES ‒ Storage pooling and thin provisioning ‒ Virtualization ‒ Tiered storage and dynamic tiering ‒ Disk configuration optimization: RAID 5 and 6 vs. RAID 10; high vs. low density ‒ Storage reclamation: ZPR and write same ‒ Thin replication ‒ Copy-on-write ‒ Service catalogs and chargeback Information ‒ Intelligent archiving (compression, deduplication and single instancing)
  • 9. STORAGE POOLING AND DYNAMIC PROVISIONING Thin provisioning reduces wasted allocated capacity, provides improved performance with wide stripping, and enables storage reclamation Host Servers Dynamic Provisioning Thin Provisioned Volume Volumes (Virtual LUN) Actual storage Dynamic Provisioning capacity is Pool assigned only when host writes data to a LUN LDEVs LDEV LDEV LDEV LDEV LDEV LDEV LDEV LDEV Array Groups/Disk Drives
  • 10. STORAGE VIRTUALIZATION Virtualization infrastructure impact NAS Mainframe VTL Virtual CAS  Aggregates enterprise storage services for Servers agile, scalable, service level-based delivery  Reduces complexity, reclaims capacity, simplifies management, improves integrity and reliability, lowers operations costs  Leverages existing investments, improves ROA Information storage impact Virtualized Storage  Solves content problems, provides application and media independence Virtualization outside the box  Enables seamless integration of new and future capabilities  Enables cloud storage, data migrations, lifecycle management, media migration, integration of data across applications
  • 11. TIERED STORAGE, DYNAMIC TIERING AND AUTO TIERING Pool Data Heat Index Tier 0 High Activity Set Least Tier 1 Referenced Pages Normal Working Set Tier 2 Dynamic Tiering Volume Quiet • Dynamic provisioning saves capacity Data Set • Dynamic tiering optimizes cost and utilization • Choose tier policy on each LUN • Finer control is available through HDT auto-tiering solutions
  • 12. DISK CONFIGURATION OPTIMIZATION  With traditional volumes, Raid 5 and 6 have the power for all but the most demanding applications  With Hitachi Dynamic Provisioning, wide striping often allows you to use raid levels with higher efficiency in more scenarios  With Hitachi Dynamic Provisioning, wide striping may allow you to consider higher density drives  With Hitachi Dynamic Tiering, optimum storage automatically delivers the most cost-effective use of your assets
  • 13. ZERO PAGE RECLAIM  Returns unused storage to pool  Runs on storage, scans virtual volume for zero pages, returns any empty pages to pool free space  Cannot know where “data” is a deleted file Physical Volume Virtual Volume V-VOL Server volume
  • 14. WRITE SAME  Returns unused storage to pool  Runs on server, scans file system for free space and deleted files, sends command to return pages to pool free space  Only server software can know if “data” is a deleted file Physical Volume Virtual Volume V-VOL Server volume Two scenarios • Veritas Storage Foundation • VMWare VAAI
  • 15. THIN REPLICATION  All Hitachi replication is thin-aware  Savings made at the primary are also made at the secondary Less bandwidth Less capacity Distance replication capacity reclaimed
  • 16. COPY-ON-WRITE Minimal use of disk space - Copies only changed data to a copy-on-write pool - Shares the date between multiple generations of snapshots Unchanged data never copied PVOL COW POOL ... VVOL Snapshot 1 time PVOL ... ... VVOL Snapshot 2 PVOL Data changed once shared 16
  • 17. SERVICE CATALOGS AND CHARGEBACK INFORMATION Control user behavior with service catalogs, chargeback and showback reports, and basic consumption metrics
  • 18. SERVICE CATALOGS AND CHARGEBACK INFORMATION Control user behavior with service catalogs, chargeback and showback reports, and basic consumption metrics
  • 19. INTELLIGENT ARCHIVE SOLUTIONS  Can cut down backup costs and move stale data to a lower- cost tier for retention or immutability requirements - Compression (Hitachi Content Platform) - Deduplication and single instancing (HCP − especially useful on archival storage because data is less active and return on deduplication is high)
  • 21. SUCCESSFUL STORAGE RECLAIM  We’ve been making recommendations for thin- provisioning best practices since first launching Hitachi Dynamic Provisioning  But “best practice” implies you can ‒ start from a blank sheet ‒ strip everything down and start again  Real-life environments migrate and evolve, best practices change and mistakes are made  Global Solution Services storage reclaim service ‒ employs techniques developed to recover storage ‒ actively seeks opportunities to recover storage
  • 22. OPPORTUNITIES TO RECOVER STORAGE  But only where it make sense  You can achieve zero waste with unlimited effort • One extreme – strip it all out and build it again • The other extreme – “opportunistic” zero page reclaim  Consider the cost and benefit • One day to recover 50% of 100GB – probably not worth it • One day to recover 5% of 10TB – worth evaluating  Cost includes management and outage
  • 23. TECHNIQUES TO RECLAIM STORAGE  Different for every file system, operating system and application − combinations must be considered  Many of you have discovered some techniques  Containers: Data is stored in nested containers like Russian dolls  Example: Oracle ASM − a table, in a tablespace, in a data file, in a DISKGROUP, in DISK(s), in LUN(s)
  • 24. SOME RECLAIM SCENARIOS  Data LUN − don’t waste effort  Data << LUN − may work…  Data << LUN − may not work − deleted data • Can you zero data; will zero work? • Some approaches recover a lot but take time  Do you understand all the containers?
  • 25. SOME RECLAIM SCENARIOS  Older file system that hogs all the space even when empty (e.g., UFS, HFS)  Some reclamation but rebuild may be the only option  But is this cost effective? Nothing here has impact  Sometimes the problem is deep  For maximum impact, engage all levels and classes of administration  This can be a challenge Tablespace or table
  • 26. EXAMPLE: ORACLE ASM Rows Deleted Tablespace Shrunk ASM Reclaimed  Try to shrink ASM and you hit a challenge with ASM layer  PDFs on www.hds.com ‒ Using ASM Storage Reclamation Utility from Oracle and Zero Page Reclamation Utility from Hitachi to Reclaim Storage Capacity ‒ Reclaiming Unused Storage Capacity on a Hitachi Virtual Storage Platform with ASM Storage Reclamation Utility from Oracle and Zero Page Reclamation Utility from Hitachi
  • 29. STORAGE VIRTUALIZATION LEADER External  >19,000 virtualization controllers shipped Storage  >40% of customers actively use external storage Virtualization virtualization Leader  Best infrastructure migration solution in the world Storage  2010 Hitachi Dynamic Provisioning penetration rate >50% Virtualization  >500PB storage under management, 50% virtualized Management  One enterprise platform for all data Leader
  • 30. THE PROOF IS WITH OUR CUSTOMERS “With Hitachi virtualization technologies, we've seen storage capacity savings of 50% on some arrays, now provision storage in 25% of the time, and have increased utilization rates by over 30%. Overall, we've reduced our capital and operating costs for an improved return on our storage investment”. − Carter Lee Vice President of IT Operations, Overstock.com
  • 31. STORAGE VIRTUALIZATION ECONOMICS: OVERSTOCK.COM Element Before After Number of Storage Arrays 8 4 Usable Capacity in TB 133 236 Tier 1 (75%) RAID 10 Tier 1 5% RAID 10 Tiers, RAID Tier 2 RAID 5 Tier 2 55% RAID 5 Software tiering Tier 3 40% RAID 6 Management 3 people, planning to hire 4th 3 people Migration Very disruptive, time consuming and complicated Done in 30 minutes Provisioning time 2-3 hours per incident 30 minutes per incident Volumes Thick Thin, ZPR in the future Overstock Unit Cost per Year $35 400,000 $30 Annual Capacity in GB 300,000 $25 TCO / GB / Year $20 200,000 $15 $10 100,000 $5 $0 0 2008 2009 2010 (est.) Project Cost IT Infrastructure Cost Business Burden
  • 32. THE PROOF IS WITH OUR CUSTOMERS  HUK Coburg reclaimed 30% capacity on IBM DS4800 using dynamic provisioning  A global financial organization reclaimed 40-65% of its capacity through dynamic provisioning, saving in excess of US$4M  Fidelity National reclaimed their entire investment in less than a year with a ROI of 188% (even after paying for the software)
  • 33. CASE STUDY: LARGE CONSUMER PRODUCTS FIRM
  • 34. CASE STUDY: MEDIUM-SIZED HEALTH CARE FIRM
  • 35. CASE STUDY: COMPUTER SERVICES COMPANY
  • 36. CASE STUDY: GLOBAL 500 INSURANCE COMPANY
  • 37. WAYS TO HELP DRIVE EFFICIENCY  Storage reclamation service ‒ Assessment tools and services to gauge reclamation potential  Customer offer: Switch IT On III ‒ Available to both current and new VSP customers for virtualizing 3rd-party storage ‒ Includes incentives for value-added software
  • 38. SWITCH IT ON III ENHANCED OFFER FOR VIRTUAL STORAGE PLATFORM Through June 30, 2012, when you purchase a new Hitachi Virtual Storage Platform, or for an existing system that is not already virtualizing external storage, in order to virtualize external storage behind it you can  Get a 100TB capacity Basic Operating System (BOS) license block for the price of 50TB1  Offer applies to both software license and maintenance  With the program, required BOS V license is discounted 75%  Minimum of 25TB of external storage must be attached And you can “super-size” the offer with matching 100TB capacity license blocks at the price of 50TB of capacity1 for any of the following  Hitachi Dynamic Tiering  Hitachi Tuning Manager  Hitachi Tiered Storage Manager  Hitachi Command Director Also, under the program if you add the following products on the VSP, you can get them at a 50% reduction in price  Hitachi Disaster Recovery bundle  Hitachi In-System Replication bundle 1 conditions apply – see www.hds.com/go/free-storage-virtualization for additional details
  • 39. IT IS CHEAPER FOR YOU TO VIRTUALIZE AND RECLAIM THAN TO PURCHASE THAT CAPACITY  Investing in storage virtualization through VSP adds another dimension to storage efficiency by extending these new capabilities to existing storage systems  If your current storage system does not provide thin provisioning, which can reclaim 20-40% or more of allocated but unused capacity, you don’t need to rip and replace it  Just by attaching it behind VSP, VSP can see your existing LUNs and move them into a dynamic provisioning pool where the unused pages in the LUN can be reclaimed while your application is running
  • 41. UPCOMING WEBTECH SESSIONS February  The Economics of Storage Virtualization, February 1, 9 a.m. PT, 12 p.m. ET  Reduce Costs by Eliminating Backups and Dependence on Local Storage at the Edge, February 8, 9 a.m. PT, 12 p.m. ET  Improve Cloud Adoption with Converged Infrastructure Solutions from Hitachi Data Systems and Brocade, February 22, 9 a.m. PT, 12 p.m. ET March  Lower Your Virtual Machine Costs with an Economical New Framework, March 14, 9 a.m. PT, 12 p.m. ET  Flexible Options to Simplify Cloud Deployments, March 28, 9 a.m. PT, 12 p.m. ET Please check www.hds.com/webtech for:  Links to the recording, the presentation and Q&A (available next week)  Schedule and registration for upcoming WebTech sessions

Editor's Notes

  • #12: With Hitachi Dynamic Tiering software the complexities and overhead of implementing data lifecycle management and optimizing use of tiered storage are solved. Dynamic Tiering software simplifies storage administration by eliminating the need for time consuming manual data classification and movement of data to optimize usage of tiered storage.Hitachi Dynamic Tiering automatically moves data on fine-grain pages within Dynamic Tiering virtual volumes to the most appropriate media according to workload to maximize service levels and minimize TCO of storage. For example, a database index that is frequently read and written will migrate to high performance flash technology while older data that hasn’t been touched for a while will move to slower, cheaper disks. No elaborate decision criteria are needed; data is automatically moved according to simple rules. One, two or three tiers of storage can be defined and used within a single virtual volume using any of the storage media types available for the Hitachi Virtual Storage Platform. Tier creation is automatic based on user configuration policies, including media type and speed, RAID level and sustained I/O level requirements. Using ongoing embedded performance monitoring and periodic analysis the data is moved at a fine grain sub-LUN level to the most appropriate tier. The most active data moves to the highest tier. During the process the system automatically maximizes the use of storage keeping the higher tiers fully utilized.
  • #19: What is being shown is the ability to produce chargeback data reports for block and file. HCS Command Director produces the information the customer needs to input into their chargeback systems. Usually customers have developed or selected some chargeback system covering their IT infrastructure, and want us to provide this needed information in tabular formats.
  • #30: External Storage Virtualization Leader. These numbers are from a set of 8000 systems we were able to track. Using these we established parcentagees which were extrapolated as percentages of the larger total set of systems sold.Over 40% of our Enterprise Storage Systems customers have bought into our external storage virtualization strategy. Customers keep “switching it on”! It’s heterogeneous external storage virtualization too: a third of our external virtualized storage is third party and two thirds HDS AMS. Other vendors like IBM with SVC may claim many nodes but they don’t scale in capacity at all, and their virtualization technology cannot be undone once in place. That’s vendor lock-in and aquestionable architecture in a world where we will be measure in Zettabytes soon, if not already . Best infrastructure etc..External storage virtualization is one of the mechanisms we use in combination with other technologies to provide the “Best infrastructure migration solution”. Competitive :Our GSS teams are very experienced and successful. The technology and our skills are so good that we have many migrations under our belt of EMC to HDS migrations. Take them out of their DMX misery…or is it V-max? Also, our technology mitigates migration risk by limiting the outage time, or coming up soon, making it a seamless migration process. Storage Virtualization Management LeaderNeed to define “storage virtualization”: external + HDP and now HDT. I.e. not just external. HDP rate: (not for commentary, but more FYI: this 2010 snapshot represent the average of USP V/VM penetration (&gt;30%) and VSP penetration (100%) )FYI500PB represent raw capacity under management for the USP V/VM; If questioned: 50% virtualization is the combination of HDP and external storage. We have 110-120 PB externally virtualized. Our numbers do not count short term connections for migrations. One enterprise platform for all data - Identify the fact that our 3D architecture, solutions with HNAS and HCAP provide a unique tool set for enterprise customers. No one else can do this, no one else WILL do this in the enterprise because of our IP investments and leadership etc.