Case Studies: Utilizing the Internet
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The document provides information about various online research tools and methods, including: - Google search operators that can help narrow or expand searches, such as using quotation marks, wildcards, or filters like "site:" - Other search engines like Microsoft Bing and their features - Advanced search tools on Google like Google Alerts, Advanced Image Search, and Advanced Video Search - Social media platforms like Facebook, Twitter, Instagram and how to search within them or for information about them - General statistics about the usage and growth of platforms like Facebook, Twitter, and Instagram - Information on the deep web and dark web and how to access them safely - The tool IFTTT that allows users
Case Studies: Utilizing the Internet
- 1. Case Studies: Utilizing the Internet tools Memanfaatkan ledakan data dan informasi dari dunia Internet..
- 2. Learn something.. • Google Advanced Search • Microsoft Bing Search • Google Advanced Image Search • YouTube Filtered Search • Google Advanced Video Search • Google Alerts • Why Google is better? • The world of Facebook • Searching from Facebook • Searching Facebook from Google • Facts about Twitter • Facts about Instagram • Deep Web/Dark Web • IFTTT
- 3. Google Advanced Search Searching deep into the Internet
- 8. Google Advanced Search: Common search techniques • Search social media Put @ in front of a word to search social media. For example: @twitter • Search for a price Put $ in front of a number. For example: camera $400 • Search hashtags Put # in front of a word. For example: #throwbackthursday • Exclude words from your search Put - in front of a word you want to leave out. For example, jaguar speed-car • Search for an exact match Put a word or phrase inside quotes. For example, "tallest building" • Search for wildcards or unknown words Put a * in your word or phrase where you want to leave a placeholder. For example, "largest * in the world" • Search within a range of numbers Put .. between two numbers. For example, camera $50..$100 • Combine searches Put "OR" between each search query. For example, marathon OR race • Search for a specific site Put "site:" in front of a site or domain. For example, site:youtube.com or site:.gov • Search for related sites Put "related:" in front of a web address you already know. For example, related:time.com • Get details about a site Put "info:" in front of the site address • See Google’s cached version of a site Put "cache:" in front of the site address
- 10. Microsoft Bing Search Video footage from Microsoft Bing
- 11. Microsoft Bing Search: Web
- 12. Microsoft Bing Search: Videos
- 13. Microsoft Bing Search: Videos
- 14. Microsoft Bing Search: Review
- 15. Google Advanced Image Search
- 16. Google Advanced Image Search
- 17. Google Advanced Image Search
- 18. Google Advanced Image Search
- 19. Google Advanced Image Search
- 21. Google Advanced Video Search
- 22. Google Advanced Video Search
- 23. Google Advanced Video Search
- 24. Google Alerts / Lansiran
- 25. Google Alerts / Lansiran
- 26. Google Alerts / Lansiran
- 27. Google Alerts / Lansiran
- 28. Why Google is better then the rest? • Google had the head start: Google started in 1999, while Microsoft seriously started the search engine efforts only in 2005. • Google has a lot bigger data: Most search engine algorithms rely on past user data to power the current version of algorithms. • Ability to attract better talent: Google, due to its reputation of being a more innovative and a more developer friendly company, and because of its market position, was able to attract much better talent. • Google invested more resources: Google always had more people working on search, they had more machines devoted to their search systems and overall they invested more money in their search engine. • Company focus: For most of the time it's been in existence, Google's main focus as a company has been to build the best search engine in the world. Sumber: Forbes Tech
- 29. The world of Facebook • Every 15 minutes there are over 49 million posts • Facebook is adding 7,246 people every 15 minutes or 8 per second • 79% of all users are accessing Facebook from their mobile • There are 745 million daily mobile users • Every minute there are 150,000 messages sent
- 30. The world of Facebook • There are 100,000 friend requests every 10 minutes • There are 500,000 Facebook “likes” every minute • Facebook generates $1.4 million in revenue every hour • In November 2014 the number of video uploads to Facebook exceeded YouTube video uploads • Nearly 73% of Facebook’s ad revenue comes from mobile advertising • Facebook earns $2.5 billion a quarter from mobile advertising • People share 1.3 million pieces of content on Facebook every minute of every day • Photo uploads are 350 million per day • Users spend 21 minutes per day on average on Facebook • 66% of all millennials (15-34 year olds) use Facebook • People spend 927 million hours a month playing Facebook games
- 33. Searching Facebook from Google • Facebook is a closed private platform • Google crawling bots have limited access to Facebook database • Google only shows Facebook’s publicly shared (personal accounts, pages, groups, photos, videos, notes, and links) • The best way is to search Facebook from its own search engine
- 34. Searching Facebook from Google
- 35. Searching Facebook from Google
- 36. Searching Facebook from Google
- 37. Facts about Twitter: History statistics • Twitter was created in March 2006 by Jack Dorsey, Evan Williams, Biz Stone, and Noah Glass and launched in July 2006 • Jack Dorsey sent the first ever Tweet on 21 Mar 2006 • In August 2007 the hashtag debuts, first proposed by user @chrismessina • On 15 January 2009, a US Airways flight crashed on NYC’s Hudson River. A photo posted to Twitter broke the news before traditional media, highlighting Twitter’s role in breaking news • In March 2015, Twitter acquired Periscope for $86m Sumber: (2016)
- 38. Facts about Twitter: User statistics • There are 310M monthly active users • A total of 1.3 billion accounts have been created • Of those, 44% made an account and left before ever sending a Tweet • Only 550 million people have ever sent a Tweet • 500 million people visit the site each month without logging in • 29.2% of US social media users are Twitter users • 80% of active users access the site via mobile • 208 is the average number of followers • 391 million accounts have no followers at all • Katy Perry has the most followers, with over 87m • Journalists make up 24.6% of verified accounts • 83% of the world’s leaders are on Twitter • 79% of accounts are held outside of the U.S. • Twitter estimates 23m of its active users are actually bots Sumber: (2016)
- 39. Facts about Twitter: History statistics Sumber: (2016)
- 40. Facts about Twitter: Financial statistics • Twitter earned $595m in revenue in Q1 of 2016 • There are 3,900 employees • Twitter finally turned a profit last year, posting net income of $7 million in Q4 of 2015 • On November 7, 2013, Twitter priced their IPO at $26 per share. By May 17, 2016, the price had fallen to $17.75 Sumber: (2016)
- 41. Facts about Twitter: Usage statistics • There are 500 million Tweets sent each day. That’s 6,000 Tweets every second • The most retweeted Tweet has 3.33m RTs • ‘Tears of joy’ is the most Tweeted emoji, with 14.5 billion Tweets • During the 2014 FIFA World Cup Final, 618,725 tweets were sent in a single minute • A day’s worth of Tweets would fill a 10 million page book • Twitter’s top 5 markets (countries) account for 50% of all Tweets • It took 3 years, 2 months and 1 day to go from the first Tweet to the billionth Sumber: (2016)
- 42. Facts about Twitter: Marketing statistics • 65.8% of US companies with 100+ employees use Twitter for marketing • 77% of Twitter users feel more positive about a brand when their Tweet has been replied to • 58% of top brands have over 100,00 followers on Twitter • 92% of companies Tweet more than once a day, 42% Tweet 1-5 times a day, and 19% Tweet 6-10 times a day • The average Twitter user follows five businesses • 80% of Twitter users have mentioned a brand in a Tweet • 54% of users surveyed by Twitter reported that they had taken action after seeing a brand mentioned in Tweets (including visiting their website, searching for the brand, or retweeting content) Sumber: (2016)
- 43. Facts about Twitter: Marketing statistics • The last two years have seen a 2.5x increase in customer service conversations on Twitter • 60% of consumers expect brands to respond to their query within the hour, but the average is 1 hour 24 minutes. • 76% of consumers are likely to recommend the brand following friendly service • Companies using Twitter for customer service see a 19% lift in customer satisfaction • Tweets with images receive 18% more click throughs, 89% more likes, and 150% more retweets. • In the 2016 Q1 shareholder letter, Twitter revealed total ad engagements grew 208% year-on-year Sumber: (2016)
- 44. Facts about Instagram: History statistics • Instagram launched on October 6, 2010 • The first ever photo was posted by Kevin Systrom (@kevin) on Jul 16, 2010 (above) • The network was bought by Facebook on 9 April 2012, for $1 billion • At the time, Instagram had only 30 million users • Instagram introduced advertising for select brands in October 2013, but didn’t open up advertising for all until September 2015.
- 45. Facts about Instagram: History statistics Sumber: (2016)
- 46. Facts about Instagram: Financial and user statistics • In 2015, Instagram was forecasted to bring in $595m in mobile ad revenue • By 2017, Instagram’s global mobile ad revenues will reach $2.81 billion • Instagram now has 400 million active users • 75% of Instagram users are outside the US • Over 60% of users log in daily, making it the second most engaged network after Facebook • 30% of internet users are now on Instagram • 90 percent of Instagram users are younger than 35 • The most followed brand is National Geographic, with 48.4m followers. Sumber: (2016)
- 47. Facts about Instagram: Usage statistics • Over 40 billion photos have been shared • Instagram clocks up 3.5 billion likes every day • On an average day, 80 million photos are shared • Instagram usage has doubled in the last two years • Selena Gomez has the most amount of followers, with 69.5m • A photo of Kendall Jenner is the most popular ever, with 3.5 million likes • One study found that 8% of accounts are fake • The same study showed 29.9% of accounts are ‘inactive’, posting one or fewer photos or videos in a month • When Instagram introduced videos, more than 5 million were shared in 24 hours • Pizza is the most popular Instagrammed food, followed by sushi and steak Sumber: (2016)
- 48. Facts about Instagram: Usage statistics Sumber: (2016)
- 49. Facts about Instagram: Marketing statistics • 48.8% of brands are on Instagram. By 2017, this is predicted to rise to 70.7% • If we only look at the top 100 brands in the world, 90% have an Instagram account • 96% of US fashion brands are on Instagram • Outside China, almost 50% of Instagram users conduct product research on social media • Engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and 84 times higher than Twitter • Over a third of Instagram users have used their mobile to purchase a product online– making them 70% more likely to do so than non-users Sumber: (2016)
- 50. Facts about Instagram: Marketing statistics • 32% of US teens list Instagram as their most important social network, more than any other social network • 50% of Instagrammers follow brands, making them the social networkers who are most likely to do so • Posts that include another handle gain 56% more engagement • Posts with at least one hashtag gain 12.6% more engagement • And posts with a location receive 79% more engagement • Photos see more engagement than videos on Instagram • The average engagement per post has grown by 416% compared to two years ago • 70% of the most used hashtags are branded Sumber: (2016)
- 51. Deep Web and Dark Web
- 52. Deep Web and Dark Web
- 53. How to go to deep web? • The deep web is the place where anonymity is the key factor. • To stay anonymous, do these following things: • First, you must install the Tor Browser. • To prevent the theft of your personal data and avoiding data breach, you have to setup a VPN to hide your IP. • Hidden Wiki links are the best place to start for the newbies. • Get to know how to register and purchase from various Darknet markets. • In order to purchase from these markets, you need to buy Bitcoins from top Bitcoin vendors. • Stay safe, understand things first before taking action.
- 54. Deep Web (2015) – Documentary Film A feature documentary that explores the rise of a new Internet; decentralized, encrypted, dangerous and beyond the law; with particular focus on the FBI capture of the Tor hidden service Silk Road, and the judicial aftermath. Director/Writer : Alex Winter Narrator : Keanu Reeves
- 55. IFTTT.com (If This Then That)
- 56. IFTTT.com (If This Then That)
- 57. IFTTT.com (If This Then That)
Editor's Notes
- #2: Pakai istilah case karena pembahasan akan dilakukan per kasus.
- #3: Overview singkat mengapa poin-poin ini dipilih dan mana yg prioritas dibahas.
- #5: Bisa search advanced search di Google atau simpan di bookmark. Kalau tidak salah saat ini tidak ada shortcut dari halaman depan Google. Go through each point.
- #7: Anda dapat ikut menyumbang ke database Google dengan ikut menyimpan file yang Anda anggap berguna untuk orang lain di website/server. Jangan lupa berikan informasi yang memadai agar mudah ditemukan saat di search.
- #8: Perlu diketahui bahwa tanggal ini menunjukkan update terakhir dan bukan saat kejadian (misalnya dalam berita).
- #9: Focus on the reds.
- #10: Yg belum: define, calculator, info, bonus.
- #11: Lihat bagaimana Bing berusaha utk tampil beda dan focus pada beberapa keunggulan. Video 36 detik yg di-capture dari Bing.
- #13: Video search berbeda tampilan dari Google Video Search.
- #14: Video bias langsung tayang di halaman Bing, tanpa harus masuk ke situs aslinya.
- #15: Ini salah satu review keunggulan dan kelemahan Bing.
- #16: Google Image telah membuktikan kehebatannya dan memiliki banyak kegunaan.
- #17: Go through each point.
- #21: YouTube telah berkembang menjadi salah satu layanan yang paling banyak dipakai di dunia. Content video yang tersedia semakin banyak dan lengkap. Kita bisa menggunakan “filtered search” untuk menggali dalam database mereka.
- #22: Video tidah hanya YouTube, ada banyak sumber lain dan bias di search tersendiri di Google.
- #24: Terdapat tab “Videos” dan “Tools” yang juga terdapat di pencarian lain.
- #25: Layanan yang banyak gunanya ketika kita ingin memantau perkembangan suatu hal di Internet.
- #27: Ada saran yang diberikan Google, tidak selalu tepat.
- #28: Pengaturan lebih lanjut.
- #30: Facebook memiliki kandungan konten yang sangat besar sekali. Sebagian besar tidak dapat dijangkau oleh Google karena memang ditutup. Bisa karena persaingan bisnis dan bias pula karena alasan privacy dan restriction.
- #31: Perlu diketahui bahwa sesi kita tidak hanya untuk mencari data dan informasi, tetapi juga utk penyebaran informasi. Jadi slides berikut harus dilihat dari 2 sisi.
- #32: Lalu bagaimana masuk dan mencari data yang luar biasa besar di Facebook? Secara umum pencarian di Facebook terbagi 2, yg pertama dari lingkungan teman kita, serta kedua dari konten yang dibagi secara public. Pencarian mencakup posting, peple, foto, video, dst.
- #34: Lebih sulit dan hasil pencarian kurang dalam.
- #35: Perhatikan URL dan asal halaman yang muncul di Google.
- #38: Twitter adalah dunia tersendiri yang lebih terbuka disbanding Facebook.
- #52: Ini hal penting yang banyak kita lewatkan.
- #54: Cara ini tidak akan kita diskusikan dalam di sini, namun sebagai pengetahuan. Jika tertarik bisa perdalam sendiri dengan resiko sendiri.
- #56: IFFT kita lihat cepat saja. Saat ini kita fokus ke aplikasi utk weather yg relevan dg BMKG – next slides.
- #59: Menarik sekali jika BMKG bias membuat aplikasi seperti ini. Notif me if there is a potential of earthquake, dll.