Melissa Albers & Jimi Kunkel: Use Instagram Like a Rock Star #FLBlogCon13
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The document discusses the rise of photo and video sharing on social media platforms like Instagram and Vine, highlighting significant statistics such as the increase in photo uploads and video views over the years. It emphasizes best practices for brands in utilizing these platforms effectively, such as engaging with users, leveraging hashtags, and promoting user-generated content. The document also touches on the competition between Instagram and Vine, encouraging a visual-first strategy for brands to connect with their audience.
Melissa Albers & Jimi Kunkel: Use Instagram Like a Rock Star #FLBlogCon13
- 1. #InstaVine Use Instagram & Vine Like a Rock Star! FLBlogCon 2013 #InstaVine
- 2. #InstaVine Melissa Albers Jimi Kunkel Meet the Speakers Director, Social Media Social Media Strategist
- 3. #InstaVine • Every 2 minutes we snap as many photos as the whole of humanity took in the 1800s • 10% of all 3.8 trillion images ever taken was taken in the past 12 months • We take 4x as many photos as we did 10 years ago • As many as 880 billion photos will be taken in 2014 The Evolution of Photos
- 4. #InstaVine • 2011: 20% of News Feed stories were photos...Today: 50% • 350 million photos are uploaded to Facebook every day...that’s 243,056 per minute • 27,800 photos are uploaded to Instagram every minute • Instagram surpassed 5 billion photos last year during its transition to Facebook • Facebook expands News Feed for photos and video Picture This... Facebook is still King
- 5. #InstaVine Photo Sharing has Changed
- 6. #InstaVine Online Video • 2006: YouTube averages 100 million views per day...Today: 4 billion views per day • Globally, online video traffic will be 55% of all consumer Internet traffic in 2016 • 52% of consumers say that watching videos makes them more confident in online purchases • 92% of mobile video viewers share videos with others
- 7. #InstaVine Pick Your Programming Nicholas Megalis (2.6M Followers) 1.7M people like this 369.5K revines 142.7K comments
- 8. #InstaVine
- 9. #InstaVine
- 10. #InstaVine 130M Instagram users 45M Photos/ Day 16B Total Photos 1B Likes/ Day 1K Comments/ Sec 5M Videos Uploaded on Day 1
- 11. #InstaVine • 2/ 3 of the Top 100 brands are on Instagram • Top 50 brands have an average of 722,000 Followers and 1.5 million mentions • Most Instagrammed brand is @Nike with 13 million posts mentioning #Nike • Most followed brand is @NatGeo with 2.6 million 100% 50% • 62% of brands on Instagram have shared at least one video
- 14. #InstaVine #MyBlueprint Stats • 400 total photo entries • 7,000 Likes • 200 Comments • Nearly 200% increase in month-over-month growth • 15% of total month blog page views • 06:25 average time on page • www.fullsailblog.com/ myblueprint * May 10, 2013 - June 10, 2013 FullSailBlog.com/ MyBluePrint
- 15. #InstaVine What makes micro-video effective? • Technical Limitations • Brevity = Creativity • Easily Consumed • Live-Action Photographs Why Micro-Video? Who better to introduce micro-video than the king of micro-blogging?
- 16. #InstaVine
- 17. #InstaVine 40M Vine users 5 Vines Tweeted/ sec 432K Videos/ Day 207% 2 month user growth *Vine has yet to release data measuring the number of active users
- 18. #InstaVine • Only brand in the Top 100 Vine Users is...Vine (356k) • Most followed brand is @NBA with 246,000+ Followers • Successful Brand Campaigns: • GE - #6secondscience • Lowes - #lowesfixinsix • Oreo - Owl City Flash Mob • A branded Vine is 4x more likely to be seen than a branded video
- 19. #InstaVine Did Vine Lose Ground to Instagram?
- 20. #InstaVine Instagram vs Vine Instagram Video Launch
- 22. #InstaVine Think... ...there is a place for both Instagram vs Vine
- 23. #InstaVine Adopt a visual first strategy Help consumers visualize how they can use your product or service
- 24. #InstaVine Give users a reason to follow you Showing consumers your product isn’t enough. Macy’s
- 25. #InstaVine Channel the Hashtag • Use hashtags as a CTA • Don’t just use your branded hashtag...own it! • Hashtag Responsibly • Don’t overuse tags • Use only relevant tags
- 26. #InstaVine Encourage User-Generated Content • Promote hashtags to consolidate user- generated content • Showcase your product/ service and the community will do the same • Repost user content from brand pages Effects: • Builds content hubs for future posts • Encourages advocacy and fills user feeds with branded content • Builds rapport with the community and gives Followers a sense of ownership
- 27. #InstaVine • Online Influencers • Industry Leaders • Direct Competition • Media Research Influencers/Competition
- 28. #InstaVine A Few Brands That Get It
- 29. #InstaVine Superb Brand Photos: Instagram
- 30. #InstaVine Best Short Videos: Instagram AT&T Lululemon Nike
- 31. #InstaVine Best Short Videos: Vine Dunkin DonutsLowe’sOreo
- 32. #InstaVine The Prospect of Ads “When the right time comes.” - Mark Zuckerberg, Facebook CEO • Brands are already uploading Ads to their account as content • 15 second limit of Instagram video is the same as industry standard for online Ads • Brands are leveraging Influencers on Instagram and Vine to promote their products • Fallout from the changed Instagram Terms and Conditions shows consumer angst over Ads
- 33. #InstaVine Best Practices • Analyze your brand strengths and put them at the forefront of your visual strategy • Keep your finger on the pulse and take advantage of relevant trends • Utilize tagging to reach a greater audience: #instagood, #photooftheday, #selfie, #remake • Develop unique campaigns that ask users to share their own content and consolidate the content via a hashtag
- 34. #InstaVine Best Practices cont... • Remember, Instagram and Vine are communities, so engage with users • Curate content ranging from loosely brand-related to product-specific • Drive web traffic to company site and other websites, Facebook, Twitter, etc • Instagram or Vine? Know where your audience is and which platform fits your brand
- 36. #InstaVine Connect with us: fullsail.edu/ fsnation
- 37. #InstaVine Melissa Albers Jimi Kunkel Connect with the Speakers Director, Social Media malbers@fullsail.com @Melissa_Albers Social Media Strategist jkunkel@fullsail.com @JimiKunkel
- 38. #InstaVine Appendix http:/ / blog.1000memories.com/ 94-number-of-photos-ever-taken-digital-and-analog-in-shoebox http:/ / www.businessinsider.com/ heres-why-facebook-completely-changed-its-core-feature-today-chart-2013-3 http:/ / www.buzzfeed.com/ hunterschwarz/ how-many-photos-have-been-taken-ever-6zgv http:/ / newsroom.fb.com/ Timeline http:/ / news.cnet.com/ 8301-1023_3-57498531-93/ facebook-processes-more-than-500-tb-of-data-daily/ http:/ / expandedramblings.com/ index.php/ by-the-numbers-17-amazing-facebook-stats/ http:/ / www.popphoto.com/ news/ 2013/ 05/ how-many-photos-are-uploaded-to-internet-every-minute http:/ / digiday.com/ brands/ celtra-15-must-know-stats-for-online-video/ http:/ / youtu.be/ 4sVv9CHsY40 http:/ / nitrogr.am/ instagram-statistics/ http:/ / techcrunch.com/ 2013/ 06/ 21/ instagram-hit-5-million-video-uploads-within-24-hours/ http:/ / simplymeasured.com/ blog/ 2013/ 05/ 09/ how-top-brands-are-using-instagram-since-the-facebook-buy-study/
- 39. #InstaVine Appendix 2 http:/ / www.latimes.com/ business/ technology/ la-fi-tn-vine-popularity-skyrocketing-despite-instagram- video-20130821,0,7354833.story http:/ / www.mediabistro.com/ alltwitter/ vine-stats_b47276 http:/ / www.theverge.com/ 2013/ 8/ 20/ 4641980/ vine-hits-40-million-registered-users-but-how-many-are-active http:/ / www.mediabistro.com/ alltwitter/ vine-facts-tips_b48833 http:/ / seenive.com/ top-viners http:/ / bgr.com/ 2013/ 07/ 08/ instagram-vs-vine-iphone/ http:/ / thenextweb.com/ facebook/ 2013/ 07/ 24/ zuckerberg-facebook-will-generate-a-lot-of-profit-from- instagram-ads-will-come-when-the-time-is-right/ http:/ / www.forbes.com/ sites/ laurashin/ 2013/ 08/ 23/ ads-already-sneaking-their-way-onto-instagram/