SlideShare a Scribd company logo
By author Aria Kane
aka Sarah Nicolas
The Basics of Self-Publishing
What We Will Cover
 Each step in the process so that you can decide if self-
publishing is the path for you.
 Resources you can use to learn more details about each step
in the process.
 How to avoid scams and unqualified service providers
About Me
 Sarah Nicolas:YA, traditionally published
 Aria Kane: Romance, hybrid
 Publishing Industry Experience
 FormerAuthor'sAssistant & Freelance Publicist
 Managing Director of PitchWars
 Book Riot Contributor
 Library Event Planner
What We Will Cover
 CoverArt
 Editing
 Formatting
 Copyright
 ISBN
 Ebook Distribution
 Print Books
 Marketing
Why should you self-publish
 Control over the process
 Genre
 Romance
 Sci-fi
 Nonfiction
 Thriller/Mystery
 Higher royalty per book
 Prolific
Why should you not self-publish?
 Not a business-minded person
 Time
 Genre
 Literary fiction
 Children’s
 Risk
 Distribution
Cover Design
 Consider:
 Thumbnail
 Size
 Pre-mades vs custom
 Stock photography vs original art
 Do not slack on cover design – it is your#1 marketing tool!
Editing
 Developmental Editing
 Line Edits
 Copy Edits
 Finding an impartial editor is the key to your book’s success
 How to find an editor:
 Find out who edited self-published books you liked
 Ask authors for recommendations – they are always willing to
recommend people they love working with
 Search websites like bibliocrunch, not craigslist
 Always get references, samples, and possibly a sample edit
Ebook Formatting
 You will need .mobi for Amazon and .epub for everywhere
else.
 pdf is great for reviews.
 Best: hand-code in html, then convert
 Conversion programs like Sigil & Calibre
 Smashwords “meatgrinder”
 Always include active links to your other books
 DIY or hire someone?
Print Book
 POD vs Print Run
 POD Companies
 Kindle Direct
 IngramSpark
 Lulu
 Printers
 Always get a proof before ordering/publishing
 Distribution
Print Formatting
 Can be done in MicrosoftWord,Adobe inDesign, many other
programs.
 Pick your printer/POD service first, then make the
document according to their specifications.
Copyright
 To register or not to register?
 Notice of copyright: ©2015,Aria Kane, all rights reserved
ISBN
 An ISBN is required when you want your books to be sold in
bookstores.
 Some review sites/publications also require one
 Some self-publishing companies will provide one for you
 Each format has its own ISBN (.epub, paperback, hardcover)
 Buy your own: $125 for one, $295 for 10, $575 for 100,
$1500 for 1000
Ebook Distribution
 Distributors
 Smashwords (percentage)
 IngramSpark (fee)
 BookBaby (fee)
 Lulu (percentage)
 Direct to Retailers
 Kindle Direct Publishing (also print)
 KDP Select
 Barnes & Noble Press (also print)
 Kobo’sWriting Life
Marketing
 Have a marketing plan in place before your book is published
 BlogTours
 Traditional media interviews
 Social Media
 Paid advertisements
 Facebook,Twitter, Goodreads, Google, Blogs, Mailing Lists
 Reviews
Assisted Self-Publishing
 Individual contractors who perform or coordinate the entire
process for you.
 These are usually people who have been author assistants or
publishing professionals for a while and have picked up many
of the skills required to self-publish.
 Some literary agents offer this service to their current clients
(i.e. you will not be signed on for an assisted self-publishing
project)
Vanity Presses
 Vanity presses market themselves as traditional or subsidy
publishers, but charge high fees and do very little or no
marketing/distribution for you.
 Not selective – pay to play
 Turn-key solutions will often cost more than hiring the
individual contractors
 Do your research, proceed with caution
Avoiding Scams & Unqualified
 READTHE CONTRACT
 How are royaltyies calculated?
 What are the fees?
 Deadlines
 Avoid transfer of rights
 Exclusivity
 Do you control the price?
 Get references, ask in-depth questions
 Check qualifications, experience
Advice from the pros
Advice from the pros
Advice from the pros

More Related Content

PPTX
CreateSpace Overview of Independent Publishing
PPT
How to buy a domain
PPTX
From Indie to Traditional Publishing
PPTX
5 Keys to Self-Publishing Success
PDF
Bowker insights into self publishing 2012
PDF
Self-Publishing Authors: How to market your book
PPTX
Self publishing – an intro
PDF
Amazon bestseller genie
CreateSpace Overview of Independent Publishing
How to buy a domain
From Indie to Traditional Publishing
5 Keys to Self-Publishing Success
Bowker insights into self publishing 2012
Self-Publishing Authors: How to market your book
Self publishing – an intro
Amazon bestseller genie

What's hot (17)

PDF
7 Core Elements to Building a Powerful and Engaged Audience for Your Book
PPT
Hit the Ebook Bestseller Lists with Preorders: A Guide to Preorder Strategy
DOC
Amazon bestseller genie
PPTX
Blogging101
PPT
D 7secrets-101004235901-phpapp02
PPT
2016 Smashwords Survey - How to sell more books
PPTX
Web Writing Basics
PDF
119 Book Marketing Ideas That Can Help Authors Increase Sales
PDF
Sales pages-convert-pioneer-nation-final
PPT
2015 Smashwords Survey - How to Sell More Ebooks
PPT
Adding Value For Readers - what more can we do online to get our message across?
PPTX
Image Tagging at the Associated Press
PPTX
Content Rules
PPTX
Book discoverability template - everything you need to do to get found!
PPTX
Taking Dynamic Search Ads to the Next Level
PPTX
Dmitri Application
PDF
Facebook Ads Methodology
7 Core Elements to Building a Powerful and Engaged Audience for Your Book
Hit the Ebook Bestseller Lists with Preorders: A Guide to Preorder Strategy
Amazon bestseller genie
Blogging101
D 7secrets-101004235901-phpapp02
2016 Smashwords Survey - How to sell more books
Web Writing Basics
119 Book Marketing Ideas That Can Help Authors Increase Sales
Sales pages-convert-pioneer-nation-final
2015 Smashwords Survey - How to Sell More Ebooks
Adding Value For Readers - what more can we do online to get our message across?
Image Tagging at the Associated Press
Content Rules
Book discoverability template - everything you need to do to get found!
Taking Dynamic Search Ads to the Next Level
Dmitri Application
Facebook Ads Methodology
Ad

Similar to The Basics of Self-Publishing (20)

PPT
Getting published in the age of ebooks
PDF
Your Guide To Self Publishing
PDF
Self publishing
PPTX
Book Marketing: Changes in Publishing and Marketing Basics
PPTX
Self Publishing Nuts and Bolts
PPTX
Self Publishing Nuts and Bolts
PPTX
Self publishing – an intro
PPTX
Self publishing for entrepreneurs
PDF
Marketing and Publishing
PDF
Self-publishing: how to promote your book
PPTX
You Wrote a Book: Now What? Understanding Your Paths to Publication
PPT
How to get your work into print - Guaranteed!
PDF
The secrets of the publishing industry and how you can get published in 4 weeks
PPTX
You Wrote a Book...Now What?
PPTX
From Africa to Amazon
PPTX
You Wrote a Book: Now What? Understanding Your Paths to Publication
PPTX
You Wrote a Book...Now What?
PDF
Internet Book Marketing for Authors -- Links and Tips, All New and Updated as...
PPTX
A Step-by-Step Guide to Self Publishing
PPT
Self Publishing In Nine Easy Steps by Gloria Buono
Getting published in the age of ebooks
Your Guide To Self Publishing
Self publishing
Book Marketing: Changes in Publishing and Marketing Basics
Self Publishing Nuts and Bolts
Self Publishing Nuts and Bolts
Self publishing – an intro
Self publishing for entrepreneurs
Marketing and Publishing
Self-publishing: how to promote your book
You Wrote a Book: Now What? Understanding Your Paths to Publication
How to get your work into print - Guaranteed!
The secrets of the publishing industry and how you can get published in 4 weeks
You Wrote a Book...Now What?
From Africa to Amazon
You Wrote a Book: Now What? Understanding Your Paths to Publication
You Wrote a Book...Now What?
Internet Book Marketing for Authors -- Links and Tips, All New and Updated as...
A Step-by-Step Guide to Self Publishing
Self Publishing In Nine Easy Steps by Gloria Buono
Ad

More from FLBlogCon (20)

PDF
Repurposing Your Podcasts
PDF
Getting Started with Video
PDF
Building Your Brand Through Podcasting
PDF
Create the Buzz
PDF
Crisis Management: What to Do When that Tweet Goes Wrong
PDF
Rebranding: Changing It Up for Greater Success
PDF
Branding for Bloggers
PDF
Facebook Messenger Chatbot Secrets
PDF
Top 3 Ways to Become a Brand's Soulmate
PDF
The Art of Pitching
PDF
Fundraising Through Social Storytelling
PDF
The "Just Start / Just Finish" Concept
PDF
Small Blog, Big Profits
PDF
Overcoming the 7 Deadly Blocks to Business growth
PDF
Growing Your Brand Through a Daily Newsletter
PDF
10 Way to improve Your Writing
PDF
Facebook Watch and YouTube: Growing Your Audience
PDF
YouTube: Discovery How to Start, Grow & Dominate
PDF
2019 FLBlogCon Conference Guide
PDF
Voice Apps: Why You Should by an Early Adapter
Repurposing Your Podcasts
Getting Started with Video
Building Your Brand Through Podcasting
Create the Buzz
Crisis Management: What to Do When that Tweet Goes Wrong
Rebranding: Changing It Up for Greater Success
Branding for Bloggers
Facebook Messenger Chatbot Secrets
Top 3 Ways to Become a Brand's Soulmate
The Art of Pitching
Fundraising Through Social Storytelling
The "Just Start / Just Finish" Concept
Small Blog, Big Profits
Overcoming the 7 Deadly Blocks to Business growth
Growing Your Brand Through a Daily Newsletter
10 Way to improve Your Writing
Facebook Watch and YouTube: Growing Your Audience
YouTube: Discovery How to Start, Grow & Dominate
2019 FLBlogCon Conference Guide
Voice Apps: Why You Should by an Early Adapter

Recently uploaded (20)

PDF
Nurpet Packaging Company Profile (Basic)
PDF
Wondershare Filmora Crack Free Download 2025
PPTX
Fixing-AI-Hallucinations-The-NeuroRanktm-Approach.pptx
PDF
Boost Sales Around the Clock with AI Chatbots for Marketing
PPTX
APA Examples Reference Examples Style and
PDF
Biography of Brady Beitlich
PPTX
Ipsos+Protocols+Playbook+V1.2+(DEC2024)+final+IntClientUseOnly.pptx
PPTX
Presentation - MindfulHeal Digital Ayurveda GTM & Marketing Plan.pptx
PPTX
"Best Healthcare Digital Marketing Ideas
PPTX
Tea and different types of tea in India
PPTX
B2B Marketplace India – Connect & Grow..
PDF
Dream Powell - Project and Portfolio 3: Marketing
PDF
Building a strong social media presence.
PDF
RC 14001 Certification: Enhancing ISO 14001 with EHS & Security Standards
PDF
DigiBrandX: Crafting Identities That Resonate
PPTX
hnk joint business plan for_Rooftop_Plan
PPTX
Presentation - GreenPantry – Instagram-First Home Kitchen Brand.pptx
PPTX
Mastering in Website Competitor Analysis
PDF
20K Btc Enabled Cash App Accounts – Safe, Fast, Verified.pdf
DOCX
procubiz_modern digital marketingblog.docx
Nurpet Packaging Company Profile (Basic)
Wondershare Filmora Crack Free Download 2025
Fixing-AI-Hallucinations-The-NeuroRanktm-Approach.pptx
Boost Sales Around the Clock with AI Chatbots for Marketing
APA Examples Reference Examples Style and
Biography of Brady Beitlich
Ipsos+Protocols+Playbook+V1.2+(DEC2024)+final+IntClientUseOnly.pptx
Presentation - MindfulHeal Digital Ayurveda GTM & Marketing Plan.pptx
"Best Healthcare Digital Marketing Ideas
Tea and different types of tea in India
B2B Marketplace India – Connect & Grow..
Dream Powell - Project and Portfolio 3: Marketing
Building a strong social media presence.
RC 14001 Certification: Enhancing ISO 14001 with EHS & Security Standards
DigiBrandX: Crafting Identities That Resonate
hnk joint business plan for_Rooftop_Plan
Presentation - GreenPantry – Instagram-First Home Kitchen Brand.pptx
Mastering in Website Competitor Analysis
20K Btc Enabled Cash App Accounts – Safe, Fast, Verified.pdf
procubiz_modern digital marketingblog.docx

The Basics of Self-Publishing

  • 1. By author Aria Kane aka Sarah Nicolas The Basics of Self-Publishing
  • 2. What We Will Cover  Each step in the process so that you can decide if self- publishing is the path for you.  Resources you can use to learn more details about each step in the process.  How to avoid scams and unqualified service providers
  • 3. About Me  Sarah Nicolas:YA, traditionally published  Aria Kane: Romance, hybrid  Publishing Industry Experience  FormerAuthor'sAssistant & Freelance Publicist  Managing Director of PitchWars  Book Riot Contributor  Library Event Planner
  • 4. What We Will Cover  CoverArt  Editing  Formatting  Copyright  ISBN  Ebook Distribution  Print Books  Marketing
  • 5. Why should you self-publish  Control over the process  Genre  Romance  Sci-fi  Nonfiction  Thriller/Mystery  Higher royalty per book  Prolific
  • 6. Why should you not self-publish?  Not a business-minded person  Time  Genre  Literary fiction  Children’s  Risk  Distribution
  • 7. Cover Design  Consider:  Thumbnail  Size  Pre-mades vs custom  Stock photography vs original art  Do not slack on cover design – it is your#1 marketing tool!
  • 8. Editing  Developmental Editing  Line Edits  Copy Edits  Finding an impartial editor is the key to your book’s success  How to find an editor:  Find out who edited self-published books you liked  Ask authors for recommendations – they are always willing to recommend people they love working with  Search websites like bibliocrunch, not craigslist  Always get references, samples, and possibly a sample edit
  • 9. Ebook Formatting  You will need .mobi for Amazon and .epub for everywhere else.  pdf is great for reviews.  Best: hand-code in html, then convert  Conversion programs like Sigil & Calibre  Smashwords “meatgrinder”  Always include active links to your other books  DIY or hire someone?
  • 10. Print Book  POD vs Print Run  POD Companies  Kindle Direct  IngramSpark  Lulu  Printers  Always get a proof before ordering/publishing  Distribution
  • 11. Print Formatting  Can be done in MicrosoftWord,Adobe inDesign, many other programs.  Pick your printer/POD service first, then make the document according to their specifications.
  • 12. Copyright  To register or not to register?  Notice of copyright: ©2015,Aria Kane, all rights reserved
  • 13. ISBN  An ISBN is required when you want your books to be sold in bookstores.  Some review sites/publications also require one  Some self-publishing companies will provide one for you  Each format has its own ISBN (.epub, paperback, hardcover)  Buy your own: $125 for one, $295 for 10, $575 for 100, $1500 for 1000
  • 14. Ebook Distribution  Distributors  Smashwords (percentage)  IngramSpark (fee)  BookBaby (fee)  Lulu (percentage)  Direct to Retailers  Kindle Direct Publishing (also print)  KDP Select  Barnes & Noble Press (also print)  Kobo’sWriting Life
  • 15. Marketing  Have a marketing plan in place before your book is published  BlogTours  Traditional media interviews  Social Media  Paid advertisements  Facebook,Twitter, Goodreads, Google, Blogs, Mailing Lists  Reviews
  • 16. Assisted Self-Publishing  Individual contractors who perform or coordinate the entire process for you.  These are usually people who have been author assistants or publishing professionals for a while and have picked up many of the skills required to self-publish.  Some literary agents offer this service to their current clients (i.e. you will not be signed on for an assisted self-publishing project)
  • 17. Vanity Presses  Vanity presses market themselves as traditional or subsidy publishers, but charge high fees and do very little or no marketing/distribution for you.  Not selective – pay to play  Turn-key solutions will often cost more than hiring the individual contractors  Do your research, proceed with caution
  • 18. Avoiding Scams & Unqualified  READTHE CONTRACT  How are royaltyies calculated?  What are the fees?  Deadlines  Avoid transfer of rights  Exclusivity  Do you control the price?  Get references, ask in-depth questions  Check qualifications, experience