Adding Value For Readers - what more can we do online to get our message across?
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The document discusses strategies for authors and publishers to effectively communicate with their audiences, emphasizing the importance of community engagement. It highlights various tools for interaction, such as customer ratings, reviews, and social sharing to enhance visibility and connection. The author urges publishers to adapt to the evolving landscape where readers self-assemble around books and content.
Adding Value For Readers - what more can we do online to get our message across?
- 1. Adding Value for Readers What more can we do to get our message across? David Smith, Business Innovations Manager http://flickr.com/photos/eneas/
- 2. Obscurity is a far greater threat to authors and creative artists than piracy. Tim O’Reilly – O’Reilly Media
- 4. Oh dear…
- 5. Who can we learn from?
- 6. Publishers don’t have loyalty cards…
- 7. And then there’s Customer Ratings Add to Wish List Tell a Friend Share Your Customer Images People Who Bought this also… Amazon Sales Rank Would You Like to Give Feedback… What do Others do After Viewing This? Tagging Are You the Publisher or Author… Rate This Item (and benefit yourself) Customer Reviews Customer Discussions Wiki info from the Amazon Wiki Listmania! PLUS! The email messages – You’ve bought… You’ve browsed
- 8. And so to
- 11. Authors (as Bloggers) Bloggers (as Authors) Chris Anderson (Ed in Chief of Wired Magazine) Timothy Ferris – (‘ultra vagabond’… & NYT bestseller) Seth Godin (marketing guru)
- 22. So there we are… The value add is happening. The conversation is occurring The communities that surround books are self assembling But probably not where you are, and certainly not under your control. But you can change that. You have to. Welcome to the new world.