Building Your Brand Through Podcasting

Building Your Brand
Through Podcasting
LAUREN GAY
Florida Blog Con 2019

Introduction: Lauren Gay
! Misadventures of an Outdoorsy Diva Blog
www.outdoorsydiva.com
! Outdoorsy Diva Podcast
www.outdoorsydiva.com/odpodcast
iTunes, Spotify, Google Podcast, Stitcher

Workshop Overview
! Is podcasting right for your brand?
! Benefits of podcasting for your brand
! Crucial considerations when starting your podcast
! Things you should do for every episode
! Tools for promoting your podcast
! Capitalizing on your podcast

Is Podcasting Right For Your Brand?
! Are you doing this for the
trend or do you have a
deeper purpose?
! Have a clear direction for
what you want to share on
your podcast.
! Understand the commitment
involved in adding another
project to your to-do-list.
Why do you want a podcast?

! Have a clearly defined target
audience.
! Do podcasts fit the profile of
your target demographic?
! Crowd source the audience
of your existing brand to
gauge interests and create
content ideas.
Know Your Audience

! 56% of podcast listeners are male, while 44% are female.

! 12. 34 million women in the United States are monthly
podcast listeners.
! 13. Women podcast listeners have a higher education
and income than the general U.S. population.
Source: https://www.edisonresearch.com/women-
podcast-listeners-closing-the-listening-gender-gap/

Benefits of Podcasting for Your Brand
! Adding another medium of media
introduces a new audience to your
content.
! Repurpose existing content from
blog with the podcast
! Opportunity to dominate in a niche
with less competition.
! Adds another opportunity to
monetize your brand and cross sell
your products.
38% of people who listen to podcasts
state that they have purchased products
or services mentioned on those podcasts.

Crucial Considerations  
When Starting Podcast
! Choose a hosting company carefully. You want to
ensure your podcast is available across as many outlets
as possible.
! Consider overall strategy for your brand when naming
your podcast and deciding on artwork.
! Episode format: Interviews, Panels, Solo Monologues
! Episode Length
! Set a realistic schedule for posting that you can keep.

Crucial Considerations  
When Starting Podcast

Things You Should Do Every Episode
! Mention your brand in the intro and
outro.
! Add a link to your blog and any
applicable products for sale in the
show notes for every episode.
! Mention the brand in the podcast
show description.
! Have a landing page for your
podcast on the blog.
! Create a backlink to your podcast
episode from another post on your
site.
! Add your blog URL on every
podcast promo you share.
38% of people who listen to podcasts state
that they have purchased products or
services mentioned on those podcasts.

Tools For Promoting Your Podcast
! Canva (free and paid)
www.canva.com
! Headliner (free and paid)
https://www.headliner.app/

! Pinterest
! Linked In
! Instagram, IGTV, IG
Stories
! Facebook
! YouTube

Capitalizing On Your Podcast
! Consider inviting guest with a loyal audience and wider reach than
yours and be sure to ask them to promote the episode.
! Find opportunities to be a guest on other podcasts where you can
promote your show and your brand.
! Join Facebook groups dedicated to podcast promotion, especially
those dedicated to certain demographics that align with your
brand.
! Submit to Instagram groups that promote podcasts.
! Submit relevant episodes to PR requests on HARO.

Building Your Brand Through Podcasting
!QUESTIONS??

Contact Me!
Lauren Gay
! Email: outdoorsdiva@gmail.com
! Blog: https://www.outdoorsydiva.com
! Podcast: https://www.outdoorsydiva.com/odpodcast
! Instagram: @OutdoorsyDiva

Building Your Brand Through Podcasting

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